Chairman of the International Loyalty Awards judges panel David Parker considers how a recent FCA decision could favourable impact loyalty programmes - complicated though this may … [Read more...] about FCA decision could boost loyalty programmes
Guest Articles
Responding to the travel rebound
How should travel companies adjust their loyalty strategies?
The travel rebound is upon us. Certainly, the Delta variant of the coronavirus … [Read more...] about Responding to the travel rebound
Are airline loyalty programs still worth the hype? You decide
* Decide who your friends are when booking a flight
* Do travel loyalty programmes really benefit … [Read more...] about Are airline loyalty programs still worth the hype? You decide
The COVID reboot: Engaging and supporting customers through the pandemic and beyond
Compassion and a true sense of customer centricity are now needed more than ever before as we hopefully move out of the pandemic, writes Michelle Bisset, VP Small Business, Sage.
Tapping into the mindset and channels of today’s luxury shopper
How does a luxury brand communicate with the online consumer?
The multi-billion-pound luxury fashion industry has worked on a simple sales model for decades – … [Read more...] about Tapping into the mindset and channels of today’s luxury shopper
Curating programs to keep them relevant
Report from India on need for constant re-evaluation
India FS club provides 1000 ‘breaths of fresh … [Read more...] about Curating programs to keep them relevant
Faster Together: keeping up with subscription consumers
Continuing our series examining how the Covid pandemic has affected the customer loyalty business Charlotte Adelgaard, Vice President CX WE, Oracle examines what … [Read more...] about Faster Together: keeping up with subscription consumers
The subscription model – be in it for the long haul
Nine lessons to consider
With more time on their hands and less access to in-store shopping, consumers are turning to direct-to-consumer and subscription … [Read more...] about The subscription model – be in it for the long haul
The subscription model – three key lessons
The last year has seen more dramatic shifts in consumer behaviour than have taken place in our lifetime. They have included those changes brought about by need – such as a sharp increase in … [Read more...] about The subscription model – three key lessons