What worked in the past won’t necessarily in the future
There are really only four ways to create value for all stakeholders in a loyalty program, writes … [Read more...] about Just four ways to maximise value
Guest Articles
Ethics, transparency and trust have never been more important
Guest Article
Article by Courtney Wylie, VP of Product & Marketing Mention Me
Being trustworthy, credible, and having good customer service have beaten discounting and price … [Read more...] about Ethics, transparency and trust have never been more important
What can we expect from marketing in 2020?
Guest Blog
At the start of a new decade, how may marketing change over the next year? Asks guest editor Jonty Fletcher of Marketing Technology Expo.
Expect some new techniques to come to the fore … [Read more...] about What can we expect from marketing in 2020?
How can CSR impact Loyalty?
Guest Blog
Nearly 90% of consumers are prepared to choose who they shop with based on which brand stands up for an issue. Article by Brad Davis.
Since the fifties, Corporate Social Responsibility … [Read more...] about How can CSR impact Loyalty?
Why Loyalty Matters
Guest Article
,Free/Open
Article by Chris Hall, commercial director, Motif
So many of our life choices are driven by loyalty. You only have to look at brands such as Nike, Apple or even a car such as the … [Read more...] about Why Loyalty Matters
Shoppers are changing – but what should be done about it?
Guest Article
The statistics are arriving thick and fast, pointing to a very different customer to the one that existed even ten years ago. Innovation funding specialists MPA Group suggests how … [Read more...] about Shoppers are changing – but what should be done about it?
Why loyalty needs a blockchain
Exclusive interview
In conversation with Animesh Ghosh, CEO of Kornchain, a blockchain enabled loyalty points exchange network
Loyalty Magazine: What is KornChain?
Loyalty strategies to appeal to millennial and Gen Z consumers
Guest Article
,Free/Open
Capitalizing on an appetite for experiences - Article by David Elliott
There’s a tremendous amount of effort put into understanding Millennial and … [Read more...] about Loyalty strategies to appeal to millennial and Gen Z consumers
Don’t Miss…….
This box could be YOUR space to publicise whatever you are proud of. It could be a service, new product, event, or a new appointment. Contact us and we will be pleased to discuss your requirements. … [Read more...] about Don’t Miss…….
Transferring loyalty from the football pitch to the shop floor
Transferring loyalty from the football pitch to the shop floor Brand loyalty has long been proclaimed the ultimate goal of marketing. Getting consumers to commit to purchasing … [Read more...] about Transferring loyalty from the football pitch to the shop floor