Plant based hair products loyalty gets a make-over
Aveda, the plant based hair care brand, part of The Estee Lauder Companies is overhauling its loyalty program for the first time- in … [Read more...] about Aveda overhauls program for first time
News
Onwards and upwards for Starbucks on back of rewards programe
Starbucks Rewards customers contributed 50% of US sales in Q1
Starbucks Rewards loyalty program had 22.9 million 90-day active members, up 18% from a year ago
Coffee shops … [Read more...] about Onwards and upwards for Starbucks on back of rewards programe
Travel programmes respond to need for escapism and sensual experiences
Invitation to members to plan their next rewards dream
Loyalty Magazine feels it is time for some virtual escapism, so even if you don’t envisage going far this year, have a … [Read more...] about Travel programmes respond to need for escapism and sensual experiences
UPDATE: New information on WBA decision to launch No7 Company
Exclusive
Update: Walgreens Boots Alliance has confirmed to Loyalty Magazine that one of the main reasons for combining its major beauty brands under the umbrella of No7 Company was to use the combined data … [Read more...] about UPDATE: New information on WBA decision to launch No7 Company
WBA to use understanding of its ‘100 million loyalty customers’ for new beauty merger
Strong emphasis on empathy and ‘reframing the narrative’
Walgreen Boots Alliance, the massive US/UK pharmacy and beauty company that operates across the world, is merging a number of … [Read more...] about WBA to use understanding of its ‘100 million loyalty customers’ for new beauty merger
What are you doing to mark Earth Day?
A whole 40 years on from the first Earth Day, a look at some of the brands promising to help save the world
This year’s Earth Day theme is “Restore the Planet’ and it has never been … [Read more...] about What are you doing to mark Earth Day?
UK bank customers unhappily loyal
Big difference between ‘attitudinal’ loyalty (stated intention to switch) with behavioural loyalty (would choose a new bank if could start over)
If you could start again, … [Read more...] about UK bank customers unhappily loyal
Aussies bored with single brand loyalty
84% of Australians say loyalty programs are important, but only 12% sign up after the purchase
Australian consumers are reluctant to commit to a single brand, and rarely sign up to … [Read more...] about Aussies bored with single brand loyalty
Is yours a Cuthbert or a Colin?
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Caterpillar battle to pitch M&S against Aldi
Marks & Spencer has begun legal action against Aldi, arguing the supermarket's Cuthbert the Caterpillar cake infringes its Colin the … [Read more...] about Is yours a Cuthbert or a Colin?
Corporate resistance to paying GDPR fines leads to staggering reductions
GDPR fines total £43,751,000 since January 2019, but just £1,215,000 has actually been paid
GDPR, the European data protection law, induced fear into marketers and customer … [Read more...] about Corporate resistance to paying GDPR fines leads to staggering reductions