“By monetizing time with blockchain, DDSS creates a new type of value system to recognize true loyalty through immutable measurement.” Dragonchain has received a USPTO patent for a blockchain loyalty system which tracks and monetises time. The product described in the filing corresponds to the application filed in November 2018 entitled ‘Security Systems and Methods based on Cryptographic Utility Token Inventory Tenure‘. In this, Dragonchain proposed a new value system, ‘Dragon Days … [Read more...] about Patent for tracking time
News
Travel brands rank worst of all for customer loyalty
As we all gear up towards our annual break, ask yourself how loyal you have been to your travel brands. Airlines, hotels, tour operators and destinations all come off badly in a recent survey. But are holidays a time to be loyal? Isn’t this a time for new experiences? Global travel brands may have spent billions over recent years putting customer love into the DNA of their advertising strategies, but for the majority of today’s holidaymakers and travellers, brand loyalty is firmly a thing … [Read more...] about Travel brands rank worst of all for customer loyalty
Shame on you Boots
What happened to the Plastics Pact? The news that Boots has digitised its Advantage loyalty card programme was completely overshadowed today by the unexplainable news that it was replacing paper subscription bags with plastic. "Livid" and "baffled" customers have been complaining to the company and at least one was so incensed she took her bag back to the store with "shame on you!" and "paper, not plastic!" written in capitals in black marker pen. Boots joined the UK … [Read more...] about Shame on you Boots
Google Pay adds functionality for rewards and loyalty cards
Offer data and transactions can be 'pulled' from Gmail Google Pay has gained more functionality in a new update to enable it to be more pro-active with a customer to improve their use of linked payment cards. The new functionality involves the ability to 'scan' Gmail for information on a user's financial perks, transations and other information. This includes rewards from using loyalty cards or other similar systems. This may mean it could work as a hub for card linked … [Read more...] about Google Pay adds functionality for rewards and loyalty cards
True value of points out in the open
Hilton and Lyft putting a dollar value on points Hilton and Lyft’s new US loyalty partnership is being seen as a very positive one for travellers, but it raises some question marks over the transparency of the value of points. Hilton members get completely free points for riding in Lyfts. Alternatively, it will also soon be possible to book rides with extra loyalty points. From May, the hotel giant and its ridesharing partner are linking loyalty programs to allow … [Read more...] about True value of points out in the open
Have more sex, urges Jack Ma, to employees working 9 hour days
Monitoring possible effects of Alibaba's global ambition Jack Ma, founder and chairman of online marketplace Alibaba, has been even more controversial than usual recently. At a group wedding celebration of 102 employee couples attended by 10,000 workers, he sparked criticism for advising his newlywed employees to have sex six times in six days. Jack Ma, CEO of Alibaba and probably the world's riches man This is a play on his controversial company motto and work … [Read more...] about Have more sex, urges Jack Ma, to employees working 9 hour days
Ford revamps loyalty programme
US first, but international initiatives in pipeline for app based rewards Ford Motor Co. is rethinking how it rewards loyal customers, in response to input from its retail network. The automaker has unveiled FordPass Rewards, an app-based loyalty programme that awards points for spending money on vehicle maintenance. It benchmarked against leading programmes in travel and hotels to arrive at the proposition. Ford's last programme, Owner Advantage Rewards, was … [Read more...] about Ford revamps loyalty programme
Tesco price cut trial goes nationwide
All channels and store formats to participate Clubcard holders could pay as little as half the amount that other customers at Tesco pay over the coming month in a promotion that has now gone nationwide and that Tesco says is the first time that any UK grocer has offered loyalty card holders lower prices at the checkout. Photo courtesy of Tesco As we reported a couple of weeks ago, customers who tap or scan their Clubcard at the till will pay between 15% and 50% less on … [Read more...] about Tesco price cut trial goes nationwide
Boulangerie loyalty for a UK audience
Loyalty works well for coffee and fast food establishments because of the frequency of purchase. In France particularly, it is custom to buy bread at least once a day. So it is no surprise that French bakery and patisserie brand Paul is launching its first mobile payment and loyalty app. The surprise is that it is exclusively for UK customers. The app, which will be available from May 20, is powered by Yoyo and will be free to download from the Apple App Store and Google Play. It … [Read more...] about Boulangerie loyalty for a UK audience
30 Under 40 Loyalty Royalty 2019 announced!
Choosing the 30 Under 40 Rising Stars of Loyaltyis one of the toughest jobs of the year for the team tasked with this unenviable job. But we finally did it, and are proud to announce the following list of this year’s Loyalty Royalty! Stand by to be amazed by the calibre of their achievements. The 30 Under 40 list celebrates the Rising Stars who are now Loyalty Royalty! And if you want to meet a good many of those on the list in person, then make sure you buy your … [Read more...] about 30 Under 40 Loyalty Royalty 2019 announced!
