We will have to wait a few more weeks before the full details of the new Virgin Red Points loyalty programme are announced, but Loyalty Magazine bagged the opportunity of an interview with … [Read more...] about More news on the new Virgin Points launch
Virgin has finally launched the cross brand loyalty programme that was first mooted several years ago. The big news is that it is committing to NEVER expiring the points or giving a use-by … [Read more...] about Virgin finally launches group loyalty, and promises never to expire
Revealing figures show true value of miles to an airline
The latest airline to use its loyalty programme as a survival tool is Delta Air Lines which has turned its SkyMiles frequent … [Read more...] about Delta opens its books as it separates its loyalty programme
Loyalty Leaders list highlights those who were there for us and who delivered on our expectations
‘Some brands delivered in 2020 and some didn’t’ is one of the conclusions of the 2020 … [Read more...] about Who showed up and who delivered when needed most?
Saudia, the national flag carrier of the Kingdom of Saudi Arabia, and a member of the SkyTeam alliance, has signed a 10-year contract for the implementation and management of a loyalty … [Read more...] about Saudi Arabian Airlines selects partner for loyalty programme
So they want us to go back to work in crowded trains, to negotiate busy streets and to spend our days in multiple occupancy tower blocks, where offices have to be accessed by squashed lifts and … [Read more...] about Don’t ask us to go back
Plum and Button relationship already shown to grow customer participation and increase learnings for companies
Button, the mobile commerce technology company, used by a range of … [Read more...] about AI assistant used by Groupon partners to offer rewards programme
Sportsbet.io, the cryptocurrency sportsbook that uses Bitcoin as its currency, has launched a new loyalty programme to “respond to the growing desire for a sense of community in sports … [Read more...] about Crypto gaming firm launches loyalty to engender a community spirit
"The only cardio taking place is on the screen"
While governments are trying to keep us fit and active during Covid-19 lockdowns, South African Multichoice has launched a loyalty … [Read more...] about New programme rewards members for watching TV
Oh My! The UK grocery business has woken from its complacency to view the cuckoos in the nest.
All had been quiet on the UK loyalty front for longer than is seemly. Until that is, Lidl … [Read more...] about UK food business heats up as cuckoos enter nest