An Irish loyalty has been sold on by its US parent, five years after a devastating cyberattack. Loyaltybuild never recovered from the cyberattack, which put the company out of action for seven months. In 2016, it announced 37 redundancies at its Irish HQ in Ennis, Co Clare base and lost a significant customer at the end of 2016. LoyaltyBuild rebranded but its past stayed with it The firm no longer has a presence in Ennis and new accounts filed by Loyaltybuild Ltd confirm that the … [Read more...] about Affinion divests loyalty firm five years after cyberattack
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Yandex offers 10% cash back by cross selling services
Two Russian banks first partners Yandex, which describes itself as a technology company that builds intelligent products and services powered by machine learning, has partnered with two of Russia’s leading banks on a payment card with a powerful reward offering. Alfa-Bank and Tinkoff Bank will be the first to partner with Yandex, and Yandex Taxi will be the first service to be offered with a 10% cash back reward. There are 15 Yandex services, and these will be offered at … [Read more...] about Yandex offers 10% cash back by cross selling services
Google Pay linking to reward imports
Link to Gmail will pull in reward benefits Google Pay is testing linking to Gmail to automatically import loyalty cards, tickets and reward points. According to technologist Jane Manchun Wong the feature first came to light back in February. Wong, says she like to spend her free time reverse engineering popular apps such as Facebook, Instagram, Twitter, Airbnb and Pinterest to discover unreleased features and security vulnerabilities.She searches for new featureshidden in … [Read more...] about Google Pay linking to reward imports
Unisys launches personalised rewards platform
Taking advantage of open banking rules Software company Unisys, which works with 450 of the world’s banks, has chosen two relatively minor UK building societies to launch a new version of its banking platform, using new Open Banking rules offering personalised offers and insight. Open banking rules make it a requirement for financial institutions to share data with other organisations and for banking customers to easily access third party applications and services. Using … [Read more...] about Unisys launches personalised rewards platform
Be Present, Be Brilliant, Be Gone
James Day obituaryIt is with sadness that we pass on the news that James Day, our friend, respected loyalty practitioner and Loyalty Magazine Awards judge, has passed away after a tough fight. This gentle giant, described as “the mighty James” by his wife Annabel, was known to many in the financial services and loyalty sectors as a digital pioneer, who worked to bring new thinking to customer-centric and multi-channel communication. This he did latterly as MD with Bink, … [Read more...] about Be Present, Be Brilliant, Be Gone
Coca-Cola wants to be understood
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Soft drink brand now has a “real point of view” Coca-Cola, the behemoth of a soft drinks brand that used to be marketed as ‘the real thing’ with a catchy tune, is turning away from its former marketing which told a story. It is piloting instead a new experience led approach to make sure that as a brand, Coca-Cola “has a real point of view now as people want to understand what a brand stands for”. Really? Do they? When is the last time you had a discussion about what … [Read more...] about Coca-Cola wants to be understood
UK first market for blockchain loyalty
Money transfer company trialling blockchain platforms Payment institution MoneyTO Ltd, specialising in migrant remittance services, is launching a blockchain-based loyalty programme. The first loyalty tokens are planned to be available for distribution to the customers in December 2019. The programme is aimed at rewarding customers with the loyalty token. Security is being touted as a prime reason for the blockchain, with the claim that once credited on the … [Read more...] about UK first market for blockchain loyalty
Digital failings impact customer retention
Digital service expectations from customers are very high Financial services firms without a user-friendly digital banking experience are at risk of losing customers. According to findings from a survey of 1,000 UK bank and building society customers conducted on behalf of Fiserv, a provider of financial services technology solutions, customers expectations of digital services from their financial services providers are very high. In fact 82% of respondents said they … [Read more...] about Digital failings impact customer retention
intu to drive footfall with in-store cashback app
2% on purchases, with app in beta now available Footfall is the golden goose for bricks and mortar retailers. If you can persuade shoppers into your premises, then sales will follow, goes the argument. intu the largest shopping centre landlord in the UK has responded to this requirement with a shopper cash-back loyalty initiative that rewards spending in physical stores. intu Pocket will give shoppers at least 2% cashback on anything they buy from participating shops … [Read more...] about intu to drive footfall with in-store cashback app
Rumours and more rumours as Tesco Clubcard price cuts
Everyone watching as latest ‘big plans’ emerge Tesco is reported to be trialling price cuts for loyalty members but this is not the only big rumour circulating. Tesco is also said to be bringing together its retail, financial services and mobile offerings in a deal that could bring it into direct competition with Amazon. First the price cuts for Clubcard holders The Sunday Times reported yesterday that Tesco was trialling lower prices for Clubcard … [Read more...] about Rumours and more rumours as Tesco Clubcard price cuts
