Bond Brand Loyalty has appointed an ex-PwC man as president
Brian McLean will take up his role from the beginning of April, with a focus on Bond’s strategic vision, culture, continued … [Read more...] about Ex-PwC named as new president of Bond
News
Loyalty companies merge to serve the next generation
Two short term loyalty programme operators have merged to aid world wide expansion.
Megapromotions Worldwide B.V. (Mega) and Craze B.V. (Craze) will operate under the name Craze. Both … [Read more...] about Loyalty companies merge to serve the next generation
Mandate to grow First Citizen loyalty programme
Former marketing head at Marks & Spencers Debasish Gupta has joined Shoppers Stop to head its marketing, loyalty and analytics division. Shoppers Stop is India’s largest department store chain. … [Read more...] about Mandate to grow First Citizen loyalty programme
Ex-Aimia bosses in new roles
Few people manage to leave the loyalty business for long, and in 2019 a number of familiar faces turned up in new roles. Two significant appointments were those of former Aimia … [Read more...] about Ex-Aimia bosses in new roles
Personality of the Year on the move
Loyalty Magazine Awards Personality of the Year winner Gabi Kool is joining Loylogic, as their new Chief Commercial Officer.
Gabi joins the current executive team of Loylogic based … [Read more...] about Personality of the Year on the move
AirAsia celebrating ten BIG years
AirAsia is celebrating the tenth year of operations for its BIG Loyalty programme in 2020. The airline has launched a mobile game and is aiming to reward members by giving away loyalty points, tied … [Read more...] about AirAsia celebrating ten BIG years
Etihad signs partnership with Gulf Air
Expansion of co-operation between loyalty programmes
Etihad Guest, the loyalty programme for Etihad Airways, has signed a new partnership with Gulf Air, the national carrier of … [Read more...] about Etihad signs partnership with Gulf Air
74% of customer experience leaders expect budgets to rise in 2020
Gains must justify growing budgets
There is an inconsistent picture across organizations of the perceived importance of customer experience management, but there are signs of greater … [Read more...] about 74% of customer experience leaders expect budgets to rise in 2020
How unified comms can improve productivity
Guest Blog
Unified Communications refers to the integration of various real-time communication channels such as voice, video, text and data into one solution, which aims to boost communication and … [Read more...] about How unified comms can improve productivity
Casey’s to roll-out loyalty in 2020
Casey's General Stores has plans to launch a new loyalty programme in 2020 with digital engagement and price optimization two of the key initiatives.
Casey's completed an employee pilot … [Read more...] about Casey’s to roll-out loyalty in 2020
