Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
There is a huge and growing frustration in wanting to do positive things to help the environment, but as a business, … [Read more...] about Fear of criticism leads to green hushing
The US has always managed customer loyalty differently (think coupons, money off, credit card rewards) but the news from … [Read more...] about 20 year loyalty journey takes an unexpected turn
Details of the new loyalty program from Eurostar remain firmly under wraps as the new company – a merger of Eurostar and Thalys into Eurostar Group - finishes its rebranding
It didn’t … [Read more...] about Eurostar to launch a new loyalty scheme
Every now and again a brand creates an inspirational campaign that makes this job worth doing and raises the bar for everyone else.
The … [Read more...] about Inspirational program from an unexpected source
A UK-wide study suggests 92% of consumers are turning to loyalty programs for everyday spending to … [Read more...] about Inflation helps put loyalty programs front of mind
Starbucks pushes ahead with NFT rewards, but loses top raking in the coffee loyalty stakes
Starbucks on Thursday launched a beta test of its highly anticipated Odyssey program, which … [Read more...] about Importance of Web3 to loyalty dividing opinion
It might be the largest fast food chain in the world, and probably the best known, but when it comes to … [Read more...] about US customers are not McLoyal
Consumers in the UK are among the most loyal in the world, but there are big risks if you get your … [Read more...] about UK consumers becoming more loyal
While it seems consumers in the UK are increasingly likely to take part in a loyalty initiative, (see research from Cheetah Digital … [Read more...] about Retail Trends 2023: Frugality is in; rampant consumerism is out
