Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Mastercard has announced is to introduce what it calls a “unique, crypto-centric loyalty opportunity’ … [Read more...] about Mastercard and Bakkt partner to offer crypto and loyalty solutions
Online travel mega-company Expedia Group plans to ‘unify and expand’ customer loyalty program … [Read more...] about Expedia unifies customer loyalty offering across brands
Revenue earner as guests have to buy miles to qualify
Etihad Guest, the loyalty programme of the UAE’s national airline, Etihad Airways, has introduced a new programme feature called … [Read more...] about Etihad offers miles multiplier
Finally, there is a trend in travel for firms to make loyalty programmes more accessible and more portable for the … [Read more...] about OTA in loyalty points collaboration
Following rumours for some months that big 4 UK supermarket Asda is to finally launch a customer loyalty programme, the chain has begun … [Read more...] about Asda trials loyalty app with staff
My mind has been on IKEA. The family recently spent a hugely enjoyable day browsing its aspirational room settings and … [Read more...] about My mind has been on IKEA
Research is demonstrating the strength of customer concern over their impact on the … [Read more...] about Give customers the choice of sustainable delivery
SIXT has partnered with members-only platform Dezerved to offer customers special access to its luxury consumer brand marketplace.
Through the new partnership, customers of SIXT can … [Read more...] about SIXT to offer exclusive rewards and experiences from Dezerved marketplace
Almost half of shoppers only stay loyal to brands for rewards & discounts
It is an often overlooked fact that it is how you ask the question that determines what you get as an … [Read more...] about Powerful research shows the value of rewards
New research into what consumers want most points to the conundrum that while most want a personalised experience, they don’t want to share … [Read more...] about Personalisation is key, but so is trust
