Interesting tie-ins with land travel companies
Mexican low-cost Airline Viva Aerobus has launched a new loyalty programme called Doters, which has some interesting points earning … [Read more...] about Mexican airline launches Doters
News
Sustainable business: Consumers most concerned about packaging
Trend Analysis
Could your company be doing more?
New report from gnatta, plus Chiquita’s electric banana buses back in London
Reusable packaging is now the most important green factor for … [Read more...] about Sustainable business: Consumers most concerned about packaging
Just leave me alone to reboot
Wi-fi and party-time? Forget it
“I want to be alone” has been a plea for decades rom celebrities sick of being in the public eye. Now apparently, it is also on the wishlist of ordinary … [Read more...] about Just leave me alone to reboot
General Mills launches first consumer loyalty program
Intentions include coss-selling, brand awareness, linking to CSR program and first party data
General Mills, the global FMCG (CPG) conglomerate that sells a vast range of breakfast … [Read more...] about General Mills launches first consumer loyalty program
Starbucks promises to improve customer and employee experiences
Change of focus to show more sympathy for economic. Socio-political and health pressures
It is hard NOT to focus on the problems that people are facing across the world from rising … [Read more...] about Starbucks promises to improve customer and employee experiences
Klarna fundraising knocks 85% off value
Change of focus to 'responsible lending', its reward strategy and its open banking platform fail to calm spooked investors
Klarna, the Swedish fintech company that has recently focussed … [Read more...] about Klarna fundraising knocks 85% off value
Researchers in China say their ‘mind-reading’ AI can measure loyalty to the Communist Party
Comment
How careful should marketers be about keeping customer confidence when this type of story appears?
Researchers in China claimed they have developed "mind-reading" AI, multiple … [Read more...] about Researchers in China say their ‘mind-reading’ AI can measure loyalty to the Communist Party
KFC Colonel’s Club scrapped in major shake-up to loyalty scheme
KFC has confirmed that it will be the latest brand to move on from savings stamps.
The fast food giant has confirmed that its Colonel’s Club loyalty scheme which allows customers to get … [Read more...] about KFC Colonel’s Club scrapped in major shake-up to loyalty scheme
Starbucks makes the paying easier
Comment
Starbucks is upgrading its payment methods to enable customers in the UK to collect Stars even when they don’t pay with the Starbucks Card.
New and existing Starbucks® Rewards members … [Read more...] about Starbucks makes the paying easier
Asda on a mission in Wales
Last of the superstores to embrace to loyalty
After an eight month trial, Asda is finally ready to roll-out its long awaited ‘Asda Rewards’ loyalty app.