News

Consumer attitudes to brand loyalty explored

But unengaged Lone Wolves make up 50% of the population

A significant proportion of customers say they are more likely to recommend a brand once they are a member of its loyalty … [Read more...] about Consumer attitudes to brand loyalty explored

Covid no longer an excuse for bad service

Consumers losing patience with call centre queues and lack of swift service

Firms are being accused of using the pandemic as an excuse for long waits on the telephone or late … [Read more...] about Covid no longer an excuse for bad service

Analysing the risks of change

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“If a business can manage to come through the pandemic, that is great. But it doesn’t mean change is no longer necessary. However, change in itself is fraught with dangers.” This was the starting … [Read more...] about Analysing the risks of change

Loyalty enters the housing market

Housing is one of the very few areas where loyalty hasn’t featured – until now.

Bilt Rewards has launched what it claims is the first-ever rewards programme for the rental … [Read more...] about Loyalty enters the housing market

Samsung using cashback to incentivise its wallet

Importance placed on existing merchant loyalty offerings

Samsung has launched an interesting cash back proposition that gives up to 20% back to customers who use the Samsung + payment … [Read more...] about Samsung using cashback to incentivise its wallet

Consumer trust crucial to convenience purchasing behaviours

Profiles of new McDonalds and Popeyes programs

Many behaviours have changed in the last months, but it is impressive just how many of us have tried totally new methods of ordering and … [Read more...] about Consumer trust crucial to convenience purchasing behaviours

This might be a technology story, but it affects YOU!

Technical debt one of the biggest threats to innovation as we build back

For as long as I have been writing for Loyalty Magazine, people have told me that technology issues are a … [Read more...] about This might be a technology story, but it affects YOU!

Loylogic celebrates partnership with National Bank of Oman

National Bank of Oman (NBO), the Sultanate’s first local bank, and one of its largest, is to use Loylogic’s PointsHub and PointsPay solutions for the Nuqati Rewards program.