Faster fast food, and even promotion of loyalty programme from Robot Rita
Chipotle is embarking on a significant funding round to finance investment in robotics and … [Read more...] about Chipotle starts funding round to invest in robotics
AI & Technology
Neilsen sale to private equity highlights tracking problem
Fragmented viewing environment hampers ability to see cross channel picture
How to measure the results of cross channel viewership has been a problem for most marketers since we moved … [Read more...] about Neilsen sale to private equity highlights tracking problem
A little crypto with your burger?
Cookie law leads to a loyalty programme offer scramble
Burger King is giving away a little crypto with its burgers for the next couple of months, but you have to be a loyalty programme … [Read more...] about A little crypto with your burger?
Mastercard and Bakkt partner to offer crypto and loyalty solutions
Intention to create fungibility between loyalty points and other digital assets
Mastercard has announced is to introduce what it calls a “unique, crypto-centric loyalty opportunity’ … [Read more...] about Mastercard and Bakkt partner to offer crypto and loyalty solutions
OTA in loyalty points collaboration
Tech company to help with programme enrollments
Finally, there is a trend in travel for firms to make loyalty programmes more accessible and more portable for the … [Read more...] about OTA in loyalty points collaboration
Samsung using cashback to incentivise its wallet
Importance placed on existing merchant loyalty offerings
Samsung has launched an interesting cash back proposition that gives up to 20% back to customers who use the Samsung + payment … [Read more...] about Samsung using cashback to incentivise its wallet
Tesco offers sommelier advice for wine pairing
Two week trial with donations to charity
It’s not a good idea to try this too early in the day, because it puts one’s focus onto wine, but a new service from Tesco that suggests wines … [Read more...] about Tesco offers sommelier advice for wine pairing
Facebook creates gamified loyalty programme
Bonuses for catching bugs
Facebook has run a bug bounty programme to encourage the talented community of IT researches and geeks to help keep Facebook out of the hands of … [Read more...] about Facebook creates gamified loyalty programme
Saudi Arabian Airlines selects partner for loyalty programme
Saudia, the national flag carrier of the Kingdom of Saudi Arabia, and a member of the SkyTeam alliance, has signed a 10-year contract for the implementation and management of a loyalty … [Read more...] about Saudi Arabian Airlines selects partner for loyalty programme
AI assistant used by Groupon partners to offer rewards programme
Plum and Button relationship already shown to grow customer participation and increase learnings for companies
Button, the mobile commerce technology company, used by … [Read more...] about AI assistant used by Groupon partners to offer rewards programme