Blockchain

UK first market for blockchain loyalty

Money transfer company trialling blockchain platforms Payment institution MoneyTO Ltd, specialising in migrant remittance services, is launching a blockchain-based loyalty programme. The first loyalty tokens are planned to be available for distribution to the customers in December 2019. The programme is aimed at rewarding customers with the loyalty token. Security is being touted as a prime reason for the blockchain, with the claim that once credited on the … [Read more...] about UK first market for blockchain loyalty

Blockchain association INATBA launches with 105 members

105 organisations from across different industries, and representing the full distributed ledger technology (DLT) ecosystem became founding members of the International Association of Trusted Blockchain Applications (INATBA). Launched at the European Commission headquarters, INATBA will promote the use of blockchain technology by developing a predictable, transparent, and trust-based global framework. “Since we view Blockchain as an important enabler of the Circular Economy … [Read more...] about Blockchain association INATBA launches with 105 members

Blockchain Loyalty programme for MVNO

Free choice of reward Miracle Tele (blockchain based Mobile Virtual Network Operator / MVNO) has announced the public launch of a loyalty rewards program which it has been piloting with token-holders and investors since last October. The rewards are distributed in the form of an exchangeable crypto token, compared to the non-fungible ‘points’ systems more commonly known (redeemable only for products created by the points distributor). In this scenario, the customer has … [Read more...] about Blockchain Loyalty programme for MVNO

Fujitsu to use blockchain for settlement and electricity

System first trialled for blockchain loyalty Japanese IT firm Fujitsu which launched a blockchain based loyalty scheme for the retail sector in June last year, has followed this with two other major projects. The first was a settlement infrastructure for nine Japanese banks, which launched last October. Now it says it has successfully trialled a blockchain-based solution to address inefficiencies in electricity surplus management, the company confirmed. Fujitsu, which … [Read more...] about Fujitsu to use blockchain for settlement and electricity

Shinhan Card achieves first cross-border blockchain transaction

Reward points used for proof of concept Shinhan Card, which is affiliated with one of the largest financial banking groups in Korea used loyalty points for its first international transaction and a blockchain as a validator. ShinhanCard used a plasma childchain to make a small transaction that was then validated by the OMG network. In this proof-of-concept (PoC), the card operator sent a small volume of tokens – made to resemble ShinhanCard’s reward points – to … [Read more...] about Shinhan Card achieves first cross-border blockchain transaction

Amazon uses Indonesia blockchain loyalty system to gain data

Farmers rewarded for sharing stats A rice farming reward system using a blockchain is being used by Amazon’s chief technology officer as an example of how a reward mechanism can be effective for gaining data. Using trhe HARA a blockchain data exchange platform as the example , chief technology officer at Amazon, Dr Werner Vogels explains that its rewards system has helped to collect information about rice farming practices in Indonesia that was rarely available … [Read more...] about Amazon uses Indonesia blockchain loyalty system to gain data

Blockchain interest growing

Blockchain interest growingConcept of currency exchange now accepted as a likely developmentInterest in loyalty marketplaces - and the use of blockchain to facilitate them - is growing, with an article in Forbes magazine arguing that the technology would enable customers to make a choice of reward, and keep track of multiple loyalty programmes which would increase redemption and therefore engagement. … [Read more...] about Blockchain interest growing