Brands

Fast food chains test loyalty to burgers

Latest loyalty news from McDonalds, BurgerKing - and FatBurgers (yes really)

Burger King is testing a loyalty program in five US markets as part of a broader push into expanding the … [Read more...] about Fast food chains test loyalty to burgers

FMCG brands face challenge of reducing spontaneity

Consumers caring less about make of product

Having just spent a fortune online when I really didn’t intend to, I am not sure I am totally in agreement with the following research, but … [Read more...] about FMCG brands face challenge of reducing spontaneity

More news on the new Virgin Points launch

Exclusive

We will have to wait a few more weeks before the full details of the new Virgin Red Points loyalty programme are announced, but Loyalty Magazine bagged the opportunity of an interview with … [Read more...] about More news on the new Virgin Points launch

Virgin finally launches group loyalty, and promises never to expire

Virgin has finally launched the cross brand loyalty programme that was first mooted several years ago. The big news is that it is committing to NEVER expiring the points or giving a use-by … [Read more...] about Virgin finally launches group loyalty, and promises never to expire

Who showed up and who delivered when needed most?

Coronavirus

Loyalty Leaders list highlights those who were there for us and who delivered on our expectations

‘Some brands delivered in 2020 and some didn’t’ is one of the conclusions of the 2020 … [Read more...] about Who showed up and who delivered when needed most?

Car badges making a come back

Manufacturers fight hard for returning customers post-pandemic

Last year it was Tesla making the headlines as the car make that inspired the greatest customer loyalty. This year, with a … [Read more...] about Car badges making a come back

Watching Apple as it begins to wake up

Adapting the rules for retail for the new normal

We’ve grown used to watching how Apple does things, so who better to focus on as businesses struggle to re-open under the rules of the … [Read more...] about Watching Apple as it begins to wake up

Uber extends its meals for health workers offer

Coronavirus

Payments network gets involved too

Uber Eats has extended its free meals for NHS workers - and is doing an excellent job of fairly inexpensive marketing in the process. Now MasterCard … [Read more...] about Uber extends its meals for health workers offer

British Airways staff work hard to stay relevant

Coronavirus

Hospital staff are appreciating the actions of British Airways staff, who are delivering breakfast to them - dressed in full BA uniform

Twitter has been very active with doctor and … [Read more...] about British Airways staff work hard to stay relevant

Wine seller celebrates 38 years of home drinking

91-year-old most loyal customer celebrated

With pubs, bars and restaurants closed in most markets, the sale of home delivery wine and beer has taken on a fresh vibrancy.