Adapting the rules for retail for the new normal
We’ve grown used to watching how Apple does things, so who better to focus on as businesses struggle to re-open under the rules of the … [Read more...] about Watching Apple as it begins to wake up
Brands
Uber extends its meals for health workers offer
Coronavirus
Payments network gets involved too
Uber Eats has extended its free meals for NHS workers - and is doing an excellent job of fairly inexpensive marketing in the process. Now MasterCard … [Read more...] about Uber extends its meals for health workers offer
British Airways staff work hard to stay relevant
Coronavirus
Hospital staff are appreciating the actions of British Airways staff, who are delivering breakfast to them - dressed in full BA … [Read more...] about British Airways staff work hard to stay relevant
Wine seller celebrates 38 years of home drinking
91-year-old most loyal customer celebrated
With pubs, bars and restaurants closed in most markets, the sale of home delivery wine and beer has taken on a fresh vibrancy.
There … [Read more...] about Wine seller celebrates 38 years of home drinking
AS Roma to ask other clubs to participate in its Missing Children campaign
Free/Open
,Loyalty Magazine Awards
Six children found so far using innovating social media pairing
Loyalty Magazine Awards multiple award winner AS Roma is to have talks with other European clubs to ask them to … [Read more...] about AS Roma to ask other clubs to participate in its Missing Children campaign
Reviews, discounts and photos top three drivers for DTC brands
Social media integration and multiple channel access prove key
Customers of leading direct-to-consumer (DTC) brands in sectors such as fashion and beauty say reviews (76%), discounts … [Read more...] about Reviews, discounts and photos top three drivers for DTC brands
More good news for the loyalty business
People are getting more brand loyal
We reported this week that not only was the loyalty business work US$23bn in 2019, but it is going to double in size by 2024. One of the reasons is … [Read more...] about More good news for the loyalty business
Everton FC to reward loyal fans
Sport loyalty
POS integration enables redemption as well as points collection
Launched in conjunction with Rewards4Footballand ticket provider SecuTix,the intention is to create an integrated … [Read more...] about Everton FC to reward loyal fans
Expect the unexpected
Comment
,Free/Open
The most unexpected things appeal to our customers. Did you know for example, that the most popular YouTube video for India, in September, with over 50 million views, is for DSP Mutual Fund, an … [Read more...] about Expect the unexpected
Impressive roster of speakers at 2019 Loyalty Surgery
Only three weeks to go
Sometimes it takes a stint out of the office to put things in perspective – especially if you have the opportunity to connect to leading brands and awards … [Read more...] about Impressive roster of speakers at 2019 Loyalty Surgery
