Brands

Who showed up and who delivered when needed most?

Coronavirus

‘Some brands delivered in 2020 and some didn’t’ is one of the conclusions of the 2020 … [Read more...] about Who showed up and who delivered when needed most?

Last year it was Tesla making the headlines as the car make that inspired the greatest customer loyalty. This year, with a … [Read more...] about Car badges making a come back

We’ve grown used to watching how Apple does things, so who better to focus on as businesses struggle to re-open under the rules of the … [Read more...] about Watching Apple as it begins to wake up

Coronavirus

Uber Eats has extended its free meals for NHS workers - and is doing an excellent job of fairly inexpensive marketing in the process. Now MasterCard … [Read more...] about Uber extends its meals for health workers offer

Coronavirus

Hospital staff are appreciating the actions of British Airways staff, who are delivering breakfast to them - dressed in full BA uniform

With pubs, bars and restaurants closed in most markets, the sale of home delivery wine and beer has taken on a fresh vibrancy.

Free/Open

Loyalty Magazine Awards

Loyalty Magazine Awards multiple award winner AS Roma is to have talks with other European clubs to ask them to … [Read more...] about AS Roma to ask other clubs to participate in its Missing Children campaign

Customers of leading direct-to-consumer (DTC) brands in sectors such as fashion and beauty say reviews (76%), discounts … [Read more...] about Reviews, discounts and photos top three drivers for DTC brands

We reported this week that not only was the loyalty business work US$23bn in 2019, but it is going to double in size by 2024. One of the reasons is … [Read more...] about More good news for the loyalty business

Sport loyalty

Launched in conjunction with Rewards4Footballand ticket provider SecuTix,the intention is to create an integrated … [Read more...] about Everton FC to reward loyal fans