Move to direct commerce loyalty accelerates with major brands bypassing retailers
Heinz has launched a points-based loyalty scheme on its direct-to-consumer … [Read more...] about Heinz raises stakes for FMCG loyalty
Brands
Starbucks promises to improve customer and employee experiences
Change of focus to show more sympathy for economic. Socio-political and health pressures
It is hard NOT to focus on the problems that people are facing across … [Read more...] about Starbucks promises to improve customer and employee experiences
KFC Colonel’s Club scrapped in major shake-up to loyalty scheme
KFC has confirmed that it will be the latest brand to move on from savings stamps.
The fast food giant has confirmed that its Colonel’s Club loyalty scheme which allows customers to get … [Read more...] about KFC Colonel’s Club scrapped in major shake-up to loyalty scheme
Starbucks makes the paying easier
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Starbucks is upgrading its payment methods to enable customers in the UK to collect Stars even when they don’t pay with the Starbucks Card.
New and existing Starbucks® Rewards members … [Read more...] about Starbucks makes the paying easier
Virgin Red launches in the US
Exclusive
International Loyalty Awards judge and Virgin Red director speaks to Loyalty Magazine about achievements so far and the future challenge
Cast your mind’s eye … [Read more...] about Virgin Red launches in the US
Customers stay with the brands they know in desire for ‘normalcy’
Brands act as surrogate for solace
There has been so much change in the last two years, it was unexpected - and heartening - that the (US centric) 2021 annual … [Read more...] about Customers stay with the brands they know in desire for ‘normalcy’
Major brand does a strategy reverse
High Street win causes brands to re-examine their online/face-to-face plans
It doesn’t get much bigger than this in the world of sport + … [Read more...] about Major brand does a strategy reverse
Expedia unifies customer loyalty offering across brands
Launch planned during the next 12 months; all Expedia brands will be included
Online travel mega-company Expedia Group plans to ‘unify and expand’ customer … [Read more...] about Expedia unifies customer loyalty offering across brands
SIXT to offer exclusive rewards and experiences from Dezerved marketplace
SIXT has partnered with members-only platform Dezerved to offer customers special access to its luxury consumer brand marketplace.
Through the new partnership, customers of SIXT can … [Read more...] about SIXT to offer exclusive rewards and experiences from Dezerved marketplace
Importance of brand ethics increases 32% since pandemic
Gen Z not as environmentally conscious as we thought
Workers’ rights, environmental responsibility, and animal … [Read more...] about Importance of brand ethics increases 32% since pandemic