Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Cast your mind’s eye around the world and find … [Read more...] about Virgin Red launches in the US
There has been so much change in the last two years, it was unexpected - and heartening - that the (US centric) 2021 annual Loyalty Leaders List, … [Read more...] about Customers stay with the brands they know in desire for ‘normalcy’
It doesn’t get much bigger than this in the world of sport + loyalty.
Loyalty … [Read more...] about Major brand does a strategy reverse
Online travel mega-company Expedia Group plans to ‘unify and expand’ customer loyalty program … [Read more...] about Expedia unifies customer loyalty offering across brands
SIXT has partnered with members-only platform Dezerved to offer customers special access to its luxury consumer brand marketplace.
Through the new partnership, customers of SIXT can … [Read more...] about SIXT to offer exclusive rewards and experiences from Dezerved marketplace
Workers’ rights, environmental responsibility, and animal testing are the most important … [Read more...] about Importance of brand ethics increases 32% since pandemic
Aveda, the plant based hair care brand, part of The Estee Lauder Companies is overhauling its loyalty program for the first time- in … [Read more...] about Aveda overhauls program for first time
General Motors has held onto its position for the sixth year as the favourite automotive manufacturer in the US on the back of its … [Read more...] about Alfa Romeo has most improved loyalty
Burger King is testing a loyalty program in five US markets as part of a broader push into expanding the … [Read more...] about Fast food chains test loyalty to burgers
Having just spent a fortune online when I really didn’t intend to, I am not sure I am totally in agreement with the … [Read more...] about FMCG brands face challenge of reducing spontaneity
