Move to direct commerce loyalty accelerates with major brands bypassing retailers
Heinz has launched a points-based loyalty scheme on its direct-to-consumer … [Read more...] about Heinz raises stakes for FMCG loyalty
Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Heinz has launched a points-based loyalty scheme on its direct-to-consumer … [Read more...] about Heinz raises stakes for FMCG loyalty
It is hard NOT to focus on the problems that people are facing across … [Read more...] about Starbucks promises to improve customer and employee experiences
KFC has confirmed that it will be the latest brand to move on from savings stamps.
The fast food giant has confirmed that its Colonel’s Club loyalty scheme which allows customers to get … [Read more...] about KFC Colonel’s Club scrapped in major shake-up to loyalty scheme
Starbucks is upgrading its payment methods to enable customers in the UK to collect Stars even when they don’t pay with the Starbucks Card.
New and existing Starbucks® Rewards members … [Read more...] about Starbucks makes the paying easier
Cast your mind’s eye … [Read more...] about Virgin Red launches in the US
There has been so much change in the last two years, it was unexpected - and heartening - that the (US centric) 2021 annual … [Read more...] about Customers stay with the brands they know in desire for ‘normalcy’
It doesn’t get much bigger than this in the world of sport + … [Read more...] about Major brand does a strategy reverse
Online travel mega-company Expedia Group plans to ‘unify and expand’ customer … [Read more...] about Expedia unifies customer loyalty offering across brands
SIXT has partnered with members-only platform Dezerved to offer customers special access to its luxury consumer brand marketplace.
Through the new partnership, customers of SIXT can … [Read more...] about SIXT to offer exclusive rewards and experiences from Dezerved marketplace
Workers’ rights, environmental responsibility, and animal … [Read more...] about Importance of brand ethics increases 32% since pandemic