Gen Z not as environmentally conscious as we thought
Workers’ rights, environmental responsibility, and animal testing are the most important issues to … [Read more...] about Importance of brand ethics increases 32% since pandemic
Brands
Aveda overhauls program for first time
Plant based hair products loyalty gets a make-over
Aveda, the plant based hair care brand, part of The Estee Lauder Companies is overhauling its loyalty program for the first time- in … [Read more...] about Aveda overhauls program for first time
Alfa Romeo has most improved loyalty
GM hangs onto top spot on the back of its pickups
General Motors has held onto its position for the sixth year as the favourite automotive manufacturer in the US on the back of its … [Read more...] about Alfa Romeo has most improved loyalty
Fast food chains test loyalty to burgers
Latest loyalty news from McDonalds, BurgerKing - and FatBurgers (yes really)
Burger King is testing a loyalty program in five US markets as part of a broader push into expanding the … [Read more...] about Fast food chains test loyalty to burgers
FMCG brands face challenge of reducing spontaneity
Consumers caring less about make of product
Having just spent a fortune online when I really didn’t intend to, I am not sure I am totally in agreement with the following research, but … [Read more...] about FMCG brands face challenge of reducing spontaneity
More news on the new Virgin Points launch
Exclusive
We will have to wait a few more weeks before the full details of the new Virgin Red Points loyalty programme are announced, but Loyalty Magazine bagged the opportunity of an interview with … [Read more...] about More news on the new Virgin Points launch
Virgin finally launches group loyalty, and promises never to expire
Virgin has finally launched the cross brand loyalty programme that was first mooted several years ago. The big news is that it is committing to NEVER expiring the points or giving a use-by … [Read more...] about Virgin finally launches group loyalty, and promises never to expire
Who showed up and who delivered when needed most?
Coronavirus
Loyalty Leaders list highlights those who were there for us and who delivered on our expectations
‘Some brands delivered in 2020 and some didn’t’ is one of the conclusions of the 2020 … [Read more...] about Who showed up and who delivered when needed most?
Car badges making a come back
Manufacturers fight hard for returning customers post-pandemic
Last year it was Tesla making the headlines as the car make that inspired the greatest customer loyalty. This year, with a … [Read more...] about Car badges making a come back
Watching Apple as it begins to wake up
Adapting the rules for retail for the new normal
We’ve grown used to watching how Apple does things, so who better to focus on as businesses struggle to re-open under the rules of the … [Read more...] about Watching Apple as it begins to wake up
