Brands

Coca-Cola wants to be understood

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Soft drink brand now has a “real point of view” Coca-Cola, the behemoth of a soft drinks brand that used to be marketed as ‘the real thing’ with a catchy tune, is turning away from its former marketing which told a story. It is piloting instead a new experience led approach to make sure that as a brand, Coca-Cola “has a real point of view now as people want to understand what a brand stands for”. Really? Do they? When is the last time you had a discussion about what … [Read more...] about Coca-Cola wants to be understood

Asda trialling George Rewards

Shopper discounts on clothing Asda supermarket, a long time loyalty refusenik, is trialling George Rewards for its clothing and homeware brand. This will be Asda's only loyalty scheme available to shoppers. Asda supermarket, a long time loyalty refusenik, is trialling George Rewards for its clothing and homeware brand. This will be Asda's only loyalty scheme available to shoppers Even though gripped in its current battle to merge with Sainsbury’s Asda is clearly taking a … [Read more...] about Asda trialling George Rewards