Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Online travel mega-company Expedia Group plans to ‘unify and expand’ customer loyalty program … [Read more...] about Expedia unifies customer loyalty offering across brands
SIXT has partnered with members-only platform Dezerved to offer customers special access to its luxury consumer brand marketplace.
Through the new partnership, customers of SIXT can … [Read more...] about SIXT to offer exclusive rewards and experiences from Dezerved marketplace
Workers’ rights, environmental responsibility, and animal testing are the most important issues to … [Read more...] about Importance of brand ethics increases 32% since pandemic
Aveda, the plant based hair care brand, part of The Estee Lauder Companies is overhauling its loyalty program for the first time- in … [Read more...] about Aveda overhauls program for first time
General Motors has held onto its position for the sixth year as the favourite automotive manufacturer in the US on the back of its … [Read more...] about Alfa Romeo has most improved loyalty
Burger King is testing a loyalty program in five US markets as part of a broader push into expanding the … [Read more...] about Fast food chains test loyalty to burgers
Having just spent a fortune online when I really didn’t intend to, I am not sure I am totally in agreement with the following research, but … [Read more...] about FMCG brands face challenge of reducing spontaneity
We will have to wait a few more weeks before the full details of the new Virgin Red Points loyalty programme are announced, but Loyalty Magazine bagged the opportunity of an interview with … [Read more...] about More news on the new Virgin Points launch
Virgin has finally launched the cross brand loyalty programme that was first mooted several years ago. The big news is that it is committing to NEVER expiring the points or giving a use-by … [Read more...] about Virgin finally launches group loyalty, and promises never to expire
‘Some brands delivered in 2020 and some didn’t’ is one of the conclusions of the 2020 … [Read more...] about Who showed up and who delivered when needed most?
