Goal is to simplify earning and using points through one portal
Norwegian airline and Strawberry have … [Read more...] about Spenn multi-brand loyalty officially launched in Nordics
Coalition Schemes
Virgin Red launches in the US
Exclusive
International Loyalty Awards judge and Virgin Red director speaks to Loyalty Magazine about achievements so far and the future challenge
[Read more...] about Virgin Red launches in the US
Marketplace adds value in a world were travel miles are no longer useful
Virgin Red one of the first adopters of a platform that widens the usability of points; emergence of the term 'non-air redemption'
[Read more...] about Marketplace adds value in a world were travel miles are no longer useful
New platform getting the attention it Dezerved
Exclusive
Loyalty disruptor launches with significant early support
“In a crisis, great new ideas are born out of necessity,” is how Gabi Kool, … [Read more...] about New platform getting the attention it Dezerved
Glue raises US$8m for local loyalty
Loyalty automation platform Glue has raised US$8 million in series A funding from private investors.
The funding, which was … [Read more...] about Glue raises US$8m for local loyalty
So what if the redemption party pays?
New coalition model set to shakeup loyalty financials
Coalition loyalty programmes have for a long time been hampered by the … [Read more...] about So what if the redemption party pays?
Loylogic and Miles & More launch Multiply Miles subscription model
Customiseable programme with appeal to less frequent travellers
Miles and More is relaunching its loyalty programme … [Read more...] about Loylogic and Miles & More launch Multiply Miles subscription model
Virgin finally launches group loyalty, and promises never to expire
Virgin has finally launched the cross brand loyalty programme that was first mooted several years ago. The big news is that it is committing to NEVER expiring the points … [Read more...] about Virgin finally launches group loyalty, and promises never to expire
Loyalty programme connects over 10 brands and 2,000 stores
"Hong Kong's biggest coalition loyalty programme ever" claim
A coalition loyalty programme has been launched in Hong Kong that … [Read more...] about Loyalty programme connects over 10 brands and 2,000 stores
US government approves airline loyalty JV
The US government has approved the joint venture between Virgin Flying club, Air France and KLM giving members the ability to earn and spend between the three partners, … [Read more...] about US government approves airline loyalty JV