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Coca-Cola wants to be understood

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Soft drink brand now has a “real point of view” Coca-Cola, the behemoth of a soft drinks brand that used to be marketed as ‘the real thing’ with a catchy tune, is turning away from its former marketing which told a story. It is piloting instead a new experience led approach to make sure that as a brand, Coca-Cola “has a real point of view now as people want to understand what a brand stands for”. Really? Do they? When is the last time you had a discussion about what … [Read more...] about Coca-Cola wants to be understood

UK first market for blockchain loyalty

Money transfer company trialling blockchain platforms Payment institution MoneyTO Ltd, specialising in migrant remittance services, is launching a blockchain-based loyalty programme. The first loyalty tokens are planned to be available for distribution to the customers in December 2019. The programme is aimed at rewarding customers with the loyalty token. Security is being touted as a prime reason for the blockchain, with the claim that once credited on the … [Read more...] about UK first market for blockchain loyalty

Lush has left the channel

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Tired of fighting algorithms, tired of social media life Lush, the homemade cosmetics retailer, is not the first brand to close its social media channels. Weatherspoons did it to a great deal of publicity last year, and countless celebrities have switched off their feeds. Even Laura Kuenssberg, BBC Brexit commentator extraordinary, is taking a Twitter break  - until nearer the next deadline, we presume. The interesting part of the Lush announcement is that it aims to … [Read more...] about Lush has left the channel

It’s not price that keeps us returning to Amazon, it’s convenience

It's not price that keeps us returning to Amazon, it's convenienceJohn Lewis results sad but not surprisingI bought a stair-gate today. This should have been a fairly easy purchase, but it was made difficult because I hesitated in Aldi last month and missed their offer.  … [Read more...] about It’s not price that keeps us returning to Amazon, it’s convenience

Comment: Mobile wallet dissatisfaction feeds trend towards retailer-led consortiums

Comment: Mobile wallet dissatisfaction feeds trend towards retailer-led consortiumsTwo events happened this month that should make anyone working on a mobile wallet sit up and take notice.  … [Read more...] about Comment: Mobile wallet dissatisfaction feeds trend towards retailer-led consortiums