Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Twenty five years ago, I was one of a handful of journalists invited to Moscow for the opening of the very first Mastercard ATM … [Read more...] about Remembering the opening of the first Mastercard ATM in Russia
It’ only a small thing, but the decision by Waitrose to stop offering free newspapers to loyalty card holders could have devastating … [Read more...] about First the coffee, now the newspaper
Social media is an interesting phenomenon. It has enabled ordinary people, for the first time in history, to have a say on … [Read more...] about Social media is for friends, not selling
A new challenge is facing the world’s governments – how to persuade people to get vaccinated. Shouldn’t they be taking some … [Read more...] about Meeting the new challenge facing the world’s governments – lessons from loyalty
Marks & Spencer has begun legal action against Aldi, arguing the supermarket's Cuthbert the Caterpillar cake … [Read more...] about Is yours a Cuthbert or a Colin?
In some markets, people who have bravely submitted to vaccination are rewarded with a … [Read more...] about Krispy Kreme rewards vaccinated customers
So they want us to go back to work in crowded trains, to negotiate busy streets and to spend our days in multiple occupancy tower blocks, where offices have to be accessed by squashed lifts and … [Read more...] about Don’t ask us to go back
I challenge you to have missed the marvellous Twitter stream of comments when a picture of a Morrisons employee holding an umbrella above a dog in the rain was captured for … [Read more...] about Customer loyalty is a doddle if you include a dog
Its great to applaud the good stuff during a world pandemic. There is of course Captain Tom – happy 100th birthday Sir - who has raised £26m for the NHS and … [Read more...] about Finding reasons to be cheerful
When we get through this challenging ordeal – for get through it I am certain we will – and when the shops re-open, and the commuter trains … [Read more...] about How will your customers feel about you tomorrow?
