Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
The most unexpected things appeal to our customers. Did you know for example, that the most popular YouTube video for India, in September, with over 50 million views, is for DSP Mutual Fund, an … [Read more...] about Expect the unexpected
Millennials are being accused of killing everything from pet food to alcohol. This less than scientific claim is based on the volume of tweets calling for said staples of our modern lives to be … [Read more...] about If #millennials are killing … is to be believed, life is about to change
You probably noticed yesterday, the very strong message coming from frustrated BA travellers, that no one was helping them, listening to them, or in any way handling their complex … [Read more...] about Customer experience lessons to be learnt from BA
Uber says it will deactivate riders if their rating drops below a certain level, which raises the question whether this heralds the end of the notion that ‘the customer is always right’. … [Read more...] about Was the customer EVER ‘always right’?
What happened to the Plastics Pact?
The news that Boots has digitised its Advantage loyalty card programme was completely overshadowed today by the unexplainable news that it was … [Read more...] about Shame on you Boots
Soft drink brand now has a “real point of view”
Coca-Cola, the behemoth of a soft drinks brand that used to be marketed as ‘the real thing’ with a catchy tune, is turning away from its … [Read more...] about Coca-Cola wants to be understood
Money transfer company trialling blockchain platforms
Payment institution MoneyTO Ltd, specialising in migrant remittance services, is launching a blockchain-based loyalty … [Read more...] about UK first market for blockchain loyalty
Tired of fighting algorithms, tired of social media life
Lush, the homemade cosmetics retailer, is not the first brand to close its social media channels. Weatherspoons did it to a great … [Read more...] about Lush has left the channel
It's not price that keeps us returning to Amazon, it's convenienceJohn Lewis results sad but not surprisingI bought a stair-gate today. This should have been a fairly easy purchase, but it was made … [Read more...] about It’s not price that keeps us returning to Amazon, it’s convenience
10 human jobs that will be done by AI and robots in the future The robots are coming – lock up your knowledge and protect your job at all costs! Article by Rohit Talwar, Steve Wells, Alexandra … [Read more...] about 10 human jobs that will be done by AI and robots in the future
