Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
The phrase “know your customer gets bandied around quite a bit in loyalty circles, and with AI increasingly used for data analysis, many are claiming an advanced level of … [Read more...] about We are not even beginning to understand our customers
It’s been an unprecedented year for the unexpected. We knew there would be chaos once Trump … [Read more...] about A loyalty morality tale
As the travel loyalty community meet up – in various places around the world – in the next few weeks, … [Read more...] about Venice tourist tax – an example of ‘loyalty in reverse’
The move by Elon Musk to rebrand Twitter as X and turn it into a WeChat or Alibaba lookalike has divided … [Read more...] about Giving Twitter the X
Twenty five years ago, I was one of a handful of journalists invited to … [Read more...] about Remembering the opening of the first Mastercard ATM in Russia
It’ only a small thing, but the decision by Waitrose to stop offering free … [Read more...] about First the coffee, now the newspaper
Social media is an interesting phenomenon. It has enabled ordinary people, … [Read more...] about Social media is for friends, not selling
A new challenge is facing the world’s governments – how to persuade people … [Read more...] about Meeting the new challenge facing the world’s governments – lessons from loyalty
Marks & Spencer has begun legal action against Aldi, arguing … [Read more...] about Is yours a Cuthbert or a Colin?
In some markets, people who have bravely … [Read more...] about Krispy Kreme rewards vaccinated customers
