Company News

New role for ex-LoyaltyOne president & CEO

Toronto based Nudge Rewards has appointed the former President and CEO of LoyaltyOne to its board.

Former Personality of the Year of the Loyalty Magazine Awards Bryan Pearson in new … [Read more...]

Bond begins planned acquisitions

Bond Brand Loyalty has acquired Atlanta-based rDialogue, a customer marketing firm. This is the first of a series of planned acquisitions.It is only weeks since Bond announced the hiring … [Read more...] about Bond begins planned acquisitions

Positioning change and new purpose for epoints

Announcing the Eco-Loyalty Initiative of the Year new sponsor for 2020

Epoints is to be the 2020 sponsor of the new Eco-Loyalty Initiative of the Year category at The Loyalty Magazine … [Read more...] about Positioning change and new purpose for epoints

Size of loyalty market put at US$23bn

Free/Open

Size of loyalty business will double by 2024; New brand for major player

Some extraordinary figures about the worth of the loyalty management business are being bandied about that puts … [Read more...] about Size of loyalty market put at US$23bn

Loyalty companies merge to serve the next generation

Two short term loyalty programme operators have merged to aid world wide expansion.

Megapromotions Worldwide B.V. (Mega) and Craze B.V. (Craze) will operate under the name Craze. Both … [Read more...] about Loyalty companies merge to serve the next generation

Company fined US$50m for altering loyalty benefit

Avoiding a lawsuit; Loyalty Comment

As customers become more knowledgeable about their loyalty programme rights, so the danger of a class action to claw back perceived points losses … [Read more...] about Company fined US$50m for altering loyalty benefit

American Express partners for South Korea loyalty

American Express and Ascenda, a global loyalty management company, have signed a strategic partnership to jointly launch credit card loyalty programs for banks in South Korea. In March this year, … [Read more...] about American Express partners for South Korea loyalty

PayPal to acquire digital shopping and rewards platform

In a very significant announcement, PayPal says it has entered into a $4bn cash agreement to buy Honey Science Corp, a technology platform that helps merchants develop targeted shopping and … [Read more...] about PayPal to acquire digital shopping and rewards platform

Mastercard buys SessionM to ramp up loyalty offering

Responding to the Open Banking data threat

If confirmation was needed of the growing importance of customer loyalty to financial services firms, then it is the announcement that … [Read more...] about Mastercard buys SessionM to ramp up loyalty offering

Aimia files suit against hedge fund to prevent takeover

Aimia says it is defending itself and its shareholders by taking action against Mittleman Brothers, which it says is trying to seize control of the company and its assets.