Toronto based Nudge Rewards has appointed the former President and CEO of LoyaltyOne to its board.Former Personality of the Year of the Loyalty Magazine Awards Bryan Pearson in new … [Read more...] about New role for ex-LoyaltyOne president & CEO
Bond Brand Loyalty has acquired Atlanta-based rDialogue, a customer marketing firm. This is the first of a series of planned acquisitions.It is only weeks since Bond announced the hiring … [Read more...] about Bond begins planned acquisitions
Announcing the Eco-Loyalty Initiative of the Year new sponsor for 2020
Epoints is to be the 2020 sponsor of the new Eco-Loyalty Initiative of the Year category at The Loyalty Magazine … [Read more...] about Positioning change and new purpose for epoints
Size of loyalty business will double by 2024; New brand for major player
Some extraordinary figures about the worth of the loyalty management business are being bandied about that puts … [Read more...] about Size of loyalty market put at US$23bn
Two short term loyalty programme operators have merged to aid world wide expansion.
Megapromotions Worldwide B.V. (Mega) and Craze B.V. (Craze) will operate under the name Craze. Both … [Read more...] about Loyalty companies merge to serve the next generation
Avoiding a lawsuit; Loyalty Comment
As customers become more knowledgeable about their loyalty programme rights, so the danger of a class action to claw back perceived points losses … [Read more...] about Company fined US$50m for altering loyalty benefit
American Express and Ascenda, a global loyalty management company, have signed a strategic partnership to jointly launch credit card loyalty programs for banks in South Korea. In March this year, … [Read more...] about American Express partners for South Korea loyalty
In a very significant announcement, PayPal says it has entered into a $4bn cash agreement to buy Honey Science Corp, a technology platform that helps merchants develop targeted shopping and … [Read more...] about PayPal to acquire digital shopping and rewards platform
Responding to the Open Banking data threat
If confirmation was needed of the growing importance of customer loyalty to financial services firms, then it is the announcement that … [Read more...] about Mastercard buys SessionM to ramp up loyalty offering
Aimia says it is defending itself and its shareholders by taking action against Mittleman Brothers, which it says is trying to seize control of the company and its assets.