Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
As customers become more knowledgeable about their loyalty programme rights, so the danger of a class action to claw back perceived points losses … [Read more...] about Company fined US$50m for altering loyalty benefit
American Express and Ascenda, a global loyalty management company, have signed a strategic partnership to jointly launch credit card loyalty programs for banks in South Korea. In March this year, … [Read more...] about American Express partners for South Korea loyalty
In a very significant announcement, PayPal says it has entered into a $4bn cash agreement to buy Honey Science Corp, a technology platform that helps merchants develop targeted shopping and … [Read more...] about PayPal to acquire digital shopping and rewards platform
If confirmation was needed of the growing importance of customer loyalty to financial services firms, then it is the announcement that … [Read more...] about Mastercard buys SessionM to ramp up loyalty offering
Aimia says it is defending itself and its shareholders by taking action against Mittleman Brothers, which it says is trying to seize control of the company and its assets.
In a … [Read more...] about Aimia files suit against hedge fund to prevent takeover
Having just announced their Seedrs crowdfunding campaign, Koin Rewards, the ethical rewards platform built on blockchain, is to partner with card linking API Fidel to build a responsible and … [Read more...] about Koin working with Fidel for ethical rewards
Marketing and advertising agency WPP has confirmed it is selling 60% of its stake in markets research and data company Kantar to Bain Capital, valued at around $4bn. It follows the … [Read more...] about Kantar deal highlights need for data aggregation
Square, the POS payments company co-founded by Twitter CEO Jack Dorsey, has launched its new loyalty programme, to Canadian businesses this week.
It has been running in the US since … [Read more...] about Square Loyalty expands into Canada
An Irish loyalty has been sold on by its US parent, five years after a devastating cyberattack.
Loyaltybuild never recovered from the cyberattack, which put the company out of action for … [Read more...] about Affinion divests loyalty firm five years after cyberattack
Second seed round over-subscribed
The concept of allowing consumers to consolidate multiple loyalty and points programmes into one mechanism is moving from a conceptually good idea … [Read more...] about Latest card-linked loyalty start-up gains funding
