Organisation calls for a 'healthy hybrid' approach and loyalty has a role to play
We may be shoppers; we are also part of the global workforce, and the pandemic … [Read more...] about How we have changed as workers
Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
We may be shoppers; we are also part of the global workforce, and the pandemic … [Read more...] about How we have changed as workers
Deutsche Telecom has launched an ad campaign with Saatchi&Saatchi, … [Read more...] about To access the passion in Gen Z, first comes understanding
It’s not a good idea to try this too early in the day, because it puts one’s focus onto wine, but a new service from … [Read more...] about Tesco offers sommelier advice for wine pairing
In some markets, people who have bravely submitted to vaccination … [Read more...] about Krispy Kreme rewards vaccinated customers
If you thought that as a marketer, creative or loyalty programme manager … [Read more...] about UN calls on marketers and creatives to help spread coronavirus message
I was sitting in an empty pub last night. Exactly one month ago, … [Read more...] about How should loyalty programmes react to the Coronavirus problem?
When I rang a contact centre the other day, the call began with a recorded message from the CEO saying she fully understood my frustration, but it was no excuse for anger or rudeness and could I … [Read more...] about Should a loyalty programme be kept away from the customer service department? Discuss.
Two full days when loyalty takes centre stage
It’s time to book your place for The Loyalty Surgery 2019
Last year's Loyalty Surgery was a big success with … [Read more...] about Is it time for your loyalty transformation?
Amazon – friend or foe on prime day?David Jones launches, but Australians remain convenience focussed
Australians were the first to participate in Amazon Prime Day this … [Read more...] about Focus on Australia -1