Organisation calls for a 'healthy hybrid' approach and loyalty has a role to play
We may be shoppers; we are also part of the global workforce, and the pandemic has caused a huge strain … [Read more...] about How we have changed as workers
Customer Engagement
To access the passion in Gen Z, first comes understanding
Research points to a generation with very particular concerns, behaviour – and dreams
Deutsche Telecom has launched an ad campaign with Saatchi&Saatchi, that urges Gen Z ‘if you … [Read more...] about To access the passion in Gen Z, first comes understanding
Tesco offers sommelier advice for wine pairing
Two week trial with donations to charity
It’s not a good idea to try this too early in the day, because it puts one’s focus onto wine, but a new service from Tesco that suggests wines … [Read more...] about Tesco offers sommelier advice for wine pairing
Krispy Kreme rewards vaccinated customers
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,Free/Open
Donuts and price reductions as start of a retail trend: Calling for vaccination creativity!
In some markets, people who have bravely submitted to vaccination are rewarded with a … [Read more...] about Krispy Kreme rewards vaccinated customers
Latest retail loyalty initiatives
App to monitor if cows are ‘appy’;
Promises, promises on price;
Bubbly anyone?
Or a plastic free cuppa?
But no, no to junk food
Whether … [Read more...] about Latest retail loyalty initiatives
UN calls on marketers and creatives to help spread coronavirus message
First Open Brief from United Nations to the communications industry
If you thought that as a marketer, creative or loyalty programme manager there was little you could … [Read more...] about UN calls on marketers and creatives to help spread coronavirus message
How should loyalty programmes react to the Coronavirus problem?
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So many questions, but few answers except for one hugely significant point:
I was sitting in an empty pub last night. Exactly one month ago, this popular venue of … [Read more...] about How should loyalty programmes react to the Coronavirus problem?
Should a loyalty programme be kept away from the customer service department? Discuss.
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When I rang a contact centre the other day, the call began with a recorded message from the CEO saying she fully understood my frustration, but it was no excuse for anger or rudeness and could I … [Read more...] about Should a loyalty programme be kept away from the customer service department? Discuss.
Is it time for your loyalty transformation?
Loyalty Surgery Speaker
Two full days when loyalty takes centre stage
It’s time to book your place for The Loyalty Surgery 2019
Last year's Loyalty Surgery was a big success with … [Read more...] about Is it time for your loyalty transformation?
Focus on Australia -1
Amazon – friend or foe on prime day?David Jones launches, but Australians remain convenience focussed
Australians were the first to participate in Amazon Prime Day this … [Read more...] about Focus on Australia -1