Across the globe companies are re-evaluating their offering to customers to make them more relevant to the end-users and more valuable to the business. Loyalty practitioners and the executive boards they report to are considering which technologies to employ, to please their customers, to learn more from this valuable but often untapped store of loyalty data – and crucially – to gain a march on competitors. Loyalty is in transition and emerging from this crysallis state … [Read more...] about If you are not relaunching your loyalty programme, you are in a minority
