Millennials are being accused of killing everything from pet food to alcohol. This less than scientific claim is based on the volume of tweets calling for said staples of our modern lives to be … [Read more...] about If #millennials are killing … is to be believed, life is about to change
Price paid thought to be US$300m
McDonald’s largest acquisition in 20 years signals a move from the fast food giant to do more to tailor its product to specific customer … [Read more...] about McDonalds acquires to achieve personalised offers
Brand Keys 2019 identifies “unprecedented spike”
The Brand Keys annual loyalty survey has become so predictable in terms of which names will feature, that this year, it is producing a … [Read more...] about Customer expectations up 250%
Why can't companies be more Google?
Customer service expectations are being raised with the development of artificial intelligence applications. So much so that companies are being … [Read more...] about Customers expecting more than they are receiving
CSR raised in importance
It will all change when they reach the big world of work, but for students, the brands that are most admired for a range of factors including quality, … [Read more...] about What brands do students admire most?
Retail and fashion the biggest offenders
Marketers are not even close to understanding what makes consumers loyal to fashion and retail brands.
New research from digital … [Read more...] about Marketers underestimating how loyal consumers are
Consumers want new breed for better experience
While utility companies have greater access to consumers than ever before, the majority of UK customers still feel they are being left in the … [Read more...] about UK utility companies criticised for lack of communication
Unlike with cars, but similar to banking, it seems we have no desire to switch make of phones once we are committed.
Both iOS and Android loyalty are at the … [Read more...] about Very few will switch once they have chosen
Businesses should learn from complaints$3.4 billion invested in AI
Businesses should be encouraging customers to complain, and they should be ready and willing to resolve … [Read more...] about New leaders emerging in customer loyalty says MIT Sloan review
People will pay 22% more if the company has a good reputationSocial and environmental conscience, support of good causes, positive work environment, good leadership all create highly valuable … [Read more...] about People will pay 22% more if the company has a good reputation