But unengaged Lone Wolves make up 50% of the population
A significant proportion of customers say they are more likely to recommend a brand once they are a member of its loyalty … [Read more...] about Consumer attitudes to brand loyalty explored
Data / Research
Covid no longer an excuse for bad service
Consumers losing patience with call centre queues and lack of swift service
Firms are being accused of using the pandemic as an excuse for long waits on the telephone or late … [Read more...] about Covid no longer an excuse for bad service
This might be a technology story, but it affects YOU!
Technical debt one of the biggest threats to innovation as we build back
For as long as I have been writing for Loyalty Magazine, people have told me that technology issues are a … [Read more...] about This might be a technology story, but it affects YOU!
To access the passion in Gen Z, first comes understanding
Research points to a generation with very particular concerns, behaviour – and dreams
Deutsche Telecom has launched an ad campaign with Saatchi&Saatchi, that urges Gen Z ‘if you … [Read more...] about To access the passion in Gen Z, first comes understanding
Importance of brand ethics increases 32% since pandemic
Gen Z not as environmentally conscious as we thought
Workers’ rights, environmental responsibility, and animal testing are the most important issues to … [Read more...] about Importance of brand ethics increases 32% since pandemic
UK bank customers unhappily loyal
Big difference between ‘attitudinal’ loyalty (stated intention to switch) with behavioural loyalty (would choose a new bank if could start over)
If you could start again, … [Read more...] about UK bank customers unhappily loyal
Aussies bored with single brand loyalty
84% of Australians say loyalty programs are important, but only 12% sign up after the purchase
Australian consumers are reluctant to commit to a single brand, and rarely sign up to … [Read more...] about Aussies bored with single brand loyalty
Corporate resistance to paying GDPR fines leads to staggering reductions
GDPR fines total £43,751,000 since January 2019, but just £1,215,000 has actually been paid
GDPR, the European data protection law, induced fear into marketers and customer … [Read more...] about Corporate resistance to paying GDPR fines leads to staggering reductions
Loyalty memberships continue to decline
Exclusive
Programme managers scramble to reverse the trend
Membership of loyalty programmes continues to be in decline across all sectors and all regions of the UK.
This is the jaw … [Read more...] about Loyalty memberships continue to decline
Creating, or re-inventing a customer loyalty programme is easier than you think
Long-term Covid calls for some fresh thinking – and a splash of artificial intelligence
Moving from the early stages of any crisis to the next stage – the realisation that nothing is … [Read more...] about Creating, or re-inventing a customer loyalty programme is easier than you think