New report asks if loyalty is on the wane in the UK
Reality check: This is not a negative story, because the average Brit has an average of 4 loyalty cards, and 48% of … [Read more...] about As the world has changed – have we as an industry kept up?
Data / Research
Are you asking your customers the right questions – and at the right time?
New study from Harvard slates traditional customer satisfaction metrics
Companies that focus on traditional metrics such as Net Promoter Score are struggling to gain a realistic … [Read more...] about Are you asking your customers the right questions – and at the right time?
How much is your favourite FS loyalty programme worth?
New report opens the lid on some of the loyalty business's best kept secrets
What makes a successful financial loyalty programme? This is an interesting question that is rarely answered … [Read more...] about How much is your favourite FS loyalty programme worth?
Most popular programs in America
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With the warning that the winners may not be the ones you expect
The only constant in loyalty programs right now is … [Read more...] about Most popular programs in America
Powerful research shows the value of rewards
Almost half of shoppers only stay loyal to brands for rewards & discounts
It is an often overlooked fact that it is how you ask the question that determines … [Read more...] about Powerful research shows the value of rewards
Personalisation is key, but so is trust
New research focusses on consumer wishlist
New research into what consumers want most points to the conundrum that while most want a personalised experience, they don’t … [Read more...] about Personalisation is key, but so is trust
Consumer attitudes to brand loyalty explored
But unengaged Lone Wolves make up 50% of the population
A significant proportion of customers say they are more likely to recommend a brand once they are a member of its loyalty … [Read more...] about Consumer attitudes to brand loyalty explored
Covid no longer an excuse for bad service
Consumers losing patience with call centre queues and lack of swift service
Firms are being accused of using the pandemic as an excuse for long waits on the telephone or late … [Read more...] about Covid no longer an excuse for bad service
This might be a technology story, but it affects YOU!
Technical debt one of the biggest threats to innovation as we build back
For as long as I have been writing for Loyalty Magazine, people have told me that technology … [Read more...] about This might be a technology story, but it affects YOU!
To access the passion in Gen Z, first comes understanding
Research points to a generation with very particular concerns, behaviour – and dreams
Deutsche Telecom has launched an ad campaign with Saatchi&Saatchi, that urges Gen Z ‘if you … [Read more...] about To access the passion in Gen Z, first comes understanding