New report asks if loyalty is on the wane in the UK
Reality check: This is not a negative story, because the average Brit has an average of 4 loyalty cards, and 48% of … [Read more...] about As the world has changed – have we as an industry kept up?
Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Reality check: This is not a negative story, because the average Brit has an average of 4 loyalty cards, and 48% of … [Read more...] about As the world has changed – have we as an industry kept up?
Companies that focus on traditional metrics such as Net Promoter Score are struggling to gain a realistic … [Read more...] about Are you asking your customers the right questions – and at the right time?
What makes a successful financial loyalty programme? This is an interesting question that is rarely answered … [Read more...] about How much is your favourite FS loyalty programme worth?
The only constant in loyalty programs right now is … [Read more...] about Most popular programs in America
Almost half of shoppers only stay loyal to brands for rewards & discounts
It is an often overlooked fact that it is how you ask the question that determines … [Read more...] about Powerful research shows the value of rewards
New research into what consumers want most points to the conundrum that while most want a personalised experience, they don’t … [Read more...] about Personalisation is key, but so is trust
A significant proportion of customers say they are more likely to recommend a brand once they are a member of its loyalty … [Read more...] about Consumer attitudes to brand loyalty explored
Firms are being accused of using the pandemic as an excuse for long waits on the telephone or late … [Read more...] about Covid no longer an excuse for bad service
For as long as I have been writing for Loyalty Magazine, people have told me that technology … [Read more...] about This might be a technology story, but it affects YOU!
Deutsche Telecom has launched an ad campaign with Saatchi&Saatchi, that urges Gen Z ‘if you … [Read more...] about To access the passion in Gen Z, first comes understanding