Data / Research

Powerful research shows the value of rewards

Almost half of shoppers only stay loyal to brands for rewards & discounts

It is an often overlooked fact that it is how you ask the question that determines what you get as an … [Read more...] about Powerful research shows the value of rewards

New research into what consumers want most points to the conundrum that while most want a personalised experience, they don’t want to share … [Read more...] about Personalisation is key, but so is trust

A significant proportion of customers say they are more likely to recommend a brand once they are a member of its loyalty … [Read more...] about Consumer attitudes to brand loyalty explored

Firms are being accused of using the pandemic as an excuse for long waits on the telephone or late … [Read more...] about Covid no longer an excuse for bad service

For as long as I have been writing for Loyalty Magazine, people have told me that technology issues are a … [Read more...] about This might be a technology story, but it affects YOU!

Deutsche Telecom has launched an ad campaign with Saatchi&Saatchi, that urges Gen Z ‘if you … [Read more...] about To access the passion in Gen Z, first comes understanding

Workers’ rights, environmental responsibility, and animal testing are the most important issues to … [Read more...] about Importance of brand ethics increases 32% since pandemic

84% of Australians say loyalty programs are important, but only 12% sign up after the purchase

Australian consumers are reluctant to commit to a single brand, and rarely sign up to … [Read more...] about Aussies bored with single brand loyalty