Younger customers discover the corner store
2 in 5 (41%) Brits have been using their local, independent shops, such as butchers and greengrocers, more frequently during the … [Read more...] about Local stores benefit during lockdown
Data / Research
Trust, reputation and conversation top customer poll
77% of shoppers believe businesses are now more accountable than ever to consumers.
Retailers will increasingly need to meet consumer expectations across multiple fronts with ‘trust’ … [Read more...] about Trust, reputation and conversation top customer poll
Why brands need loyalty nuggets to make sense of data
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,Free/Open
No really, analytics are exciting!
Two senior executives were discussing loyalty over lunch. Or rather, they were bemoaning the fact that Lidl is no longer selling its delicious walnut … [Read more...] about Why brands need loyalty nuggets to make sense of data
Reviews, discounts and photos top three drivers for DTC brands
Social media integration and multiple channel access prove key
Customers of leading direct-to-consumer (DTC) brands in sectors such as fashion and beauty say reviews (76%), discounts … [Read more...] about Reviews, discounts and photos top three drivers for DTC brands
74% of customer experience leaders expect budgets to rise in 2020
Gains must justify growing budgets
There is an inconsistent picture across organizations of the perceived importance of customer experience management, but there are signs of greater … [Read more...] about 74% of customer experience leaders expect budgets to rise in 2020
Companies must move away from points and rewards
Harvard Business Review report finds transactional loyalty wanting
The need for companies to re-imagine their loyalty programmes has been confirmed by Harvard Business Review, which … [Read more...] about Companies must move away from points and rewards
If #millennials are killing … is to be believed, life is about to change
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Millennials are being accused of killing everything from pet food to alcohol. This less than scientific claim is based on the volume of tweets calling for said staples of our modern lives to be … [Read more...] about If #millennials are killing … is to be believed, life is about to change
Focus on Australia -1
Amazon – friend or foe on prime day?David Jones launches, but Australians remain convenience focussed
Australians were the first to participate in Amazon Prime Day this week, which leads … [Read more...] about Focus on Australia -1
