Digital Loyalty

To access the passion in Gen Z, first comes understanding

Deutsche Telecom has launched an ad campaign with Saatchi&Saatchi, that urges Gen Z ‘if you … [Read more...] about To access the passion in Gen Z, first comes understanding

Financial services companies have always tried to convince us that payments are exciting, but when it is something that Google is doing – and if it includes … [Read more...] about Google Pay relaunches with focus on relationships and rewards

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I saw an Amazon delivery van this week. It was brand spanking new and was proceeding through my tiny rural village. Usually deliveries are done by very … [Read more...] about Fighting back against the Amazon take-over

The reluctance of people to touch money is fast-forwarding the trend towards payments and loyalty residing together on a mobile app. An example of how this can be developed going forward is Farmer … [Read more...] about Pandemic speeds move to payments and loyalty apps

A coalition loyalty programme has been launched in Hong Kong that connects over ten brands, 2,000 stores and a … [Read more...] about Loyalty programme connects over 10 brands and 2,000 stores

Small retailers have been perennially challenged with the problem of maintaining the loyalty of infrequent customers. In the latest announcement from Facebook in which it launches a … [Read more...] about Facebook offers retailers an online loyalty lifeline

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When we get through this challenging ordeal – for get through it I am certain we will – and when the shops re-open, and the commuter trains … [Read more...] about How will your customers feel about you tomorrow?

Casey's General Stores has plans to launch a new loyalty programme in 2020 with digital engagement and price optimization two of the key initiatives.