Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
There is a huge and growing frustration in wanting to do positive things to help the environment, but as a business, … [Read more...] about Fear of criticism leads to green hushing
Every now and again a brand creates an inspirational campaign that makes this job worth doing and raises the bar for everyone else.
The … [Read more...] about Inspirational program from an unexpected source
Customers want to know more about the carbon footprint of their … [Read more...] about 8 in 10 banking customers want to know the carbon impact of their spending
Reusable packaging is now the most important green factor for … [Read more...] about Sustainable business: Consumers most concerned about packaging
Marks&Spencer began the trend several years ago, then IKEA said it would take back old furniture for sprucing up, now Timberland is joining the … [Read more...] about Brands realise customer loyalty value of reusing products
Etihad Airways claims to be the first airline to reward customers for making “green” … [Read more...] about Etihad to reward green choices
Coffee and fast food chain Pret a Manger is merging the two business concepts of loyalty and subscription with a scheme that will only reward its … [Read more...] about Loyalty and subscriptions come together over a coffee
Research is demonstrating the strength of customer concern over their impact on the … [Read more...] about Give customers the choice of sustainable delivery
A new study suggests that most shoppers around the world think brands and retailers must do more to reduce waste.
The study … [Read more...] about Growing wish for retailers to cut waste – study
I saw an Amazon delivery van this week. It was brand spanking new and was proceeding through my tiny rural village. Usually deliveries are done by very … [Read more...] about Fighting back against the Amazon take-over
