Emphasis on transfer of miles from card to reward programme
Virgin Red has partnered with Capital One as its first US financial services company partner. Customers … [Read more...] about Virgin Red adds first US credit card issuer
Financial Services
How much is your favourite FS loyalty programme worth?
New report opens the lid on some of the loyalty business's best kept secrets
What makes a successful financial loyalty programme? This is an interesting question that is rarely answered … [Read more...] about How much is your favourite FS loyalty programme worth?
Bank integrates restaurant app into loyalty offering
Barclays owned Bink has integrated restaurant booking platform SquareMeal into its digital loyalty offering.
The initiative enables Barclays customers to sign up to … [Read more...] about Bank integrates restaurant app into loyalty offering
Customers given reward choice with new China payments loyalty
More than 20 top payment card issuers in China are to be equipped with an alternative to the classic cashback scheme to drive cross-border spend, that allows customers to choose their … [Read more...] about Customers given reward choice with new China payments loyalty
Lloyds to take stake in Bink
Lloyds Banking Group is said to be following Barclays and taking a stake in fintech loyalty platform Bink.
Bink, which launched in 2015 and was the headline sponsor for several years of … [Read more...] about Lloyds to take stake in Bink
Customers blue over Barclays reward changes
Barclays is being slated by media and customers alike for its sudden decision to slash the rewards offered by its monthly Blue Rewards membership scheme. In large numbers of cases, the earn a year … [Read more...] about Customers blue over Barclays reward changes
Loyalty enters the housing market
Housing is one of the very few areas where loyalty hasn’t featured – until now.
Bilt Rewards has launched what it claims is the first-ever rewards programme for the rental … [Read more...] about Loyalty enters the housing market
PAYBACK India changes hands in significant industry move
American Express and ICICI Investments Strategic Fund have sold PAYBACK India to payments provider BharatPe.
The transaction price, thought to be in the region of US$30m, but … [Read more...] about PAYBACK India changes hands in significant industry move
Bank loyalty programs coming soon to a place near you
Ascenda background and clients
Ever since the report from Alliance Data and Euromonitor that a global surge of brand investments in loyalty and rewards worth A$387 billion is taking … [Read more...] about Bank loyalty programs coming soon to a place near you
UK bank customers unhappily loyal
Big difference between ‘attitudinal’ loyalty (stated intention to switch) with behavioural loyalty (would choose a new bank if could start over)
If you could start again, … [Read more...] about UK bank customers unhappily loyal