Big difference between ‘attitudinal’ loyalty (stated intention to switch) with behavioural loyalty (would choose a new bank if could start over)
If you could start again, … [Read more...] about UK bank customers unhappily loyal
Financial Services
Social rewards bring student programme to life
Exclusive
One for me, one for you….
I was getting close to sending a particular press release back to sender with a reject note when I noticed this little gem of an offer that brought the whole … [Read more...] about Social rewards bring student programme to life
Merchant payments conference goes digital for 2021
Free/Open
Loyalty Magazine will be reporting on the MPE conference (February 22-25) for the payments and acquiring business this month, to see what moves financial services companies are making into the … [Read more...] about Merchant payments conference goes digital for 2021
Mastercard increases card fees five-fold post Brexit
Huge implications for x-border online payments including for travel
Mastercard will increase fees more than fivefold when a British shopper uses a debit or credit card to buy from an … [Read more...] about Mastercard increases card fees five-fold post Brexit
Google Pay relaunches with focus on relationships and rewards
Big day for Fidel API
Financial services companies have always tried to convince us that payments are exciting, but when it is something that Google is doing – and if it includes … [Read more...] about Google Pay relaunches with focus on relationships and rewards
Creating, or re-inventing a customer loyalty programme is easier than you think
Long-term Covid calls for some fresh thinking – and a splash of artificial intelligence
Moving from the early stages of any crisis to the next stage – the realisation that nothing is … [Read more...] about Creating, or re-inventing a customer loyalty programme is easier than you think
Delta opens its books as it separates its loyalty programme
Revealing figures show true value of miles to an airline
The latest airline to use its loyalty programme as a survival tool is Delta Air Lines which has turned its SkyMiles frequent … [Read more...] about Delta opens its books as it separates its loyalty programme
Pandemic speeds move to payments and loyalty apps
The reluctance of people to touch money is fast-forwarding the trend towards payments and loyalty residing together on a mobile app. An example of how this can be developed going forward is Farmer … [Read more...] about Pandemic speeds move to payments and loyalty apps
Trust Payments buys mobile loyalty platform Mobilize Systems
Trust Payments, the unified payments group has acquired Mobilize Systems, a UK based engagement and mobile loyalty platform serving the retail and hospitality sectors.
Mobilize provides … [Read more...] about Trust Payments buys mobile loyalty platform Mobilize Systems
Food chain to use card-linked loyalty for revamped offering
Contactless card payments have grown enormously during the Covid pandemic, so it is no surprise that restaurants are showing renewed interest in card linked loyalty programmes.
One such … [Read more...] about Food chain to use card-linked loyalty for revamped offering