Customers to be rewarded for all spend, not just gambling
MGM Resorts International has revamped its pan-global loyalty … [Read more...] about MGM revamps loyalty programme
Gamification
Shell launches winners only gamification in UK
Recap of why Shell won a Loyalty Magazine Award last year
It is difficult not to love the Shell loyalty programme which has managed to do the – almost – impossible and combine … [Read more...] about Shell launches winners only gamification in UK
AirAsia celebrating ten BIG years
AirAsia is celebrating the tenth year of operations for its BIG Loyalty programme in 2020. Article by Annich McIntosh
The airline has launched a mobile game and is aiming to reward … [Read more...] about AirAsia celebrating ten BIG years
Vans loyalty programme to launch in UK
There is something emotionally satisfying about buying a new pair of one’s favourite trainers. But with fashion continually changing the goal posts, how do you keep your customers walking … [Read more...] about Vans loyalty programme to launch in UK
Employee scheme offers financial and health support
Employee scheme offers financial and health supportFree online yoga classes and money advice … [Read more...] about Employee scheme offers financial and health support
Ted Baker drives engagement with shoppable video campaign
Ted Baker drives engagement with shoppable video campaignRetailer uses gamification, interactivity and Google voice technology … [Read more...] about Ted Baker drives engagement with shoppable video campaign
Virgin app rewards customers for interacting with its brands
Virgin app rewards customers for interacting with its brands Gamification used to get customers to buy from more of company's 24 UK brands … [Read more...] about Virgin app rewards customers for interacting with its brands
Blockchain-based programme for Dubai tourists
Blockchain-based programme for Dubai touristsGamification used to incentivise visits to tourism locations … [Read more...] about Blockchain-based programme for Dubai tourists
App turns queues into improved customer experience
Gamification for queuing African customersApp targets the 53% of smartphone users who turn to their device while stuck in line … [Read more...] about App turns queues into improved customer experience
Starwood tempts reward members with baseball gamification
Starwood tempts reward members with baseball gamificationPlayers can win World Series tickets … [Read more...] about Starwood tempts reward members with baseball gamification