There is nothing quite like having the national government behind you in supporting local commerce.
In Oman, a programme is in place … [Read more...] about Oman government uses “National Product Loyalty Program” to encourage local commerce
Corporate Social Responsibility
Starbucks promises to improve customer and employee experiences
Change of focus to show more sympathy for economic. Socio-political and health pressures
It is hard NOT to focus on the problems that … [Read more...] about Starbucks promises to improve customer and employee experiences
Remembering the opening of the first Mastercard ATM in Russia
Comment
,Free/Open
Understanding the role of loyalty in a world of sanctions
Twenty five years ago, I was one of a handful of journalists invited to … [Read more...] about Remembering the opening of the first Mastercard ATM in Russia
What are you doing to mark Earth Day?
A whole 40 years on from the first Earth Day, a look at some of the brands promising to help save the world
This year’s Earth Day … [Read more...] about What are you doing to mark Earth Day?
Petrol company offers charities funding and encourages points donations
All member donations to be doubled up
Petroleum company Valero is donating additional funding to support frontline charities … [Read more...] about Petrol company offers charities funding and encourages points donations
AS Roma to ask other clubs to participate in its Missing Children campaign
Free/Open
,Loyalty Magazine Awards
Six children found so far using innovating social media pairing
Loyalty Magazine Awards multiple award winner AS Roma is to … [Read more...] about AS Roma to ask other clubs to participate in its Missing Children campaign
How should loyalty programmes react to the Coronavirus problem?
Comment
So many questions, but few answers except for one hugely significant point:
I was sitting in an empty pub last … [Read more...] about How should loyalty programmes react to the Coronavirus problem?
UAE to reward good behaviour with points
The United Arab Emirates intends to promote loyalty, respect and patriotism of its citizens by rewarding good behaviour.
The … [Read more...] about UAE to reward good behaviour with points
£877 penalty for staying loyal
£877 penalty for staying loyalCitizens Advice Bureau files "super-complaint"
The UK Citizens Advice Bureau has lodged a “super-complaint” with the competition watchdog, arguing that utility … [Read more...] about £877 penalty for staying loyalMorrisons utilises green concerns as a loyalty tool
Morrisons utilises green concerns as a loyalty tool Retailer introduces bag and container initiatives … [Read more...] about Morrisons utilises green concerns as a loyalty tool