Boutique hotel specialists, Mr & Mrs Smith is to partner exclusively with InterContinental Hotels Group (IHG) in a move designed to persuade customers to book directly with IHG.
Maximising connections with strategic investment
Minor Hotels, the fast growing hotel group that has been on an acquisition trail, is reworking its loyalty programme.
Hilton and Lyft putting a dollar value on points
Hilton and Lyft’s new US loyalty partnership is being seen as a very positive one for travellers, but it raises some question marks over … [Read more...] about True value of points out in the open
Accor CEO to revamp 'rather dismal' programme
Accor hospitality group has appointed Ogilvy as global marketing and advertising agency as it plans the launch of its new ALL loyalty … [Read more...] about All focus now on loyalty
Focus on exclusivity and experiences
Millennium Hotels & Resorts has launched My Millennium Guest Reward Program with the intention of simplifying its loyalty … [Read more...] about Millennium Hotels simplifies loyalty offering
Integrated digital approach cuts order time by two thirds
Chipotle, the US fast casual dining chain is rolling out a new loyalty programme working with mobile wallet Venmo to publicise … [Read more...] about Chipotle launches rewards with Venmo
Secondary question: Are they correct in their assumption this will create even greater customer loyalty to them?
Domino's promoted a limited-time addition to its rewards program that kicked off … [Read more...] about Discuss: Is it OK to award loyalty points to someone eating a competitive brand pizza?
Revisited study confirms earlier findings
Direct booking with hotel brands creates more customer loyalty than OTA booking.
This was confirmed when Kalibri revisited a … [Read more...] about Direct booking better than OTA for loyalty
Pizza rewards offered as 5/1 customer carrotStruggling North America pizza parlour Papa John's is hoping to turn round plummeting sales following a year of PR scandals and falling sales by giving away … [Read more...] about Pizza rewards offered as 5/1customer carrot
Hyatt SLH loyalty partnership ready to rollHyatt launched its loyalty partnership with Small Luxury Hotels yesterday (December 6th). … [Read more...] about Hyatt SLH loyalty partnership ready to roll