Report on retail loyalty trends including sustainability
Tesco has followed Sainsbury’s and Boots in cutting the value of their loyalty points. Each has argued … [Read more...] about UK loyalty programs playing points copycat
Loyalty Strategy
WBA to use understanding of its ‘100 million loyalty customers’ for new beauty merger
Strong emphasis on empathy and ‘reframing the narrative’
Walgreen Boots Alliance, the massive US/UK pharmacy and beauty company that operates across the world, … [Read more...] about WBA to use understanding of its ‘100 million loyalty customers’ for new beauty merger
The subscription model – be in it for the long haul
Nine lessons to consider
With more time on their hands and less access to in-store shopping, consumers are turning to direct-to-consumer and subscription … [Read more...] about The subscription model – be in it for the long haul
The subscription model – three key lessons
The last year has seen more dramatic shifts in consumer behaviour than have taken place in our lifetime. They have included those changes brought about by need – such as a sharp increase in … [Read more...] about The subscription model – three key lessons
Tim Hortons returns to trad loyalty as existing programme too costly
CEO says they can’t afford it
Tim Hortons is revamping its loyalty program in an effort to push more members to register but loyalty analysts … [Read more...] about Tim Hortons returns to trad loyalty as existing programme too costly
Not just any food box – an M&S food box
Over 70s identified by Sparks loyalty card; also round-up of frequent traveller initiatives
Unexpected consequences of a customer lockdown
Positive actions that will enhance customer perceptions of a brand
With one third of the world’s population now in enforced isolation some … [Read more...] about Unexpected consequences of a customer lockdown
Foxtel launches tenure-based loyalty program
Australian streaming service Foxtel has launched a new program offering rewards to customers, with tiers to mark tenure.
Foxtel will reward its customers with everything … [Read more...] about Foxtel launches tenure-based loyalty program
Accor deal with Alibaba focusses on distribution and loyalty
Accor and Alibaba have signed a partnership to develop“digital applications and loyalty programs” by integrating Accor’s products and services within the Alibaba ecosystem. The deal will include … [Read more...] about Accor deal with Alibaba focusses on distribution and loyalty
Tesco to follow subscription model for Clubcard Plus
Just weeks after Sainsbury’s launched its revamped, mobile-first new loyalty programme with personalisation at its core, we hear that Tesco is also enhancing its loyalty programme, but for this, … [Read more...] about Tesco to follow subscription model for Clubcard Plus