Positive actions that will enhance customer perceptions of a brand
With one third of the world’s population now in enforced isolation some unexpected results of our changed habits are … [Read more...] about Unexpected consequences of a customer lockdown
Australian streaming service Foxtel has launched a new program offering rewards to customers, with tiers to mark tenure.
Foxtel will reward its customers with everything from free box … [Read more...] about Foxtel launches tenure-based loyalty program
Accor and Alibaba have signed a partnership to develop“digital applications and loyalty programs” by integrating Accor’s products and services within the Alibaba ecosystem. The deal will include … [Read more...] about Accor deal with Alibaba focusses on distribution and loyalty
Just weeks after Sainsbury’s launched its revamped, mobile-first new loyalty programme with personalisation at its core, we hear that Tesco is also enhancing its loyalty programme, but for this, … [Read more...] about Tesco to follow subscription model for Clubcard Plus
Only three weeks to go
Sometimes it takes a stint out of the office to put things in perspective – especially if you have the opportunity to connect to leading brands and awards … [Read more...] about Impressive roster of speakers at 2019 Loyalty Surgery
The Australian Competition and Consumer Commission (ACCC) has raised concerns over how consumer data is managed in relation to loyalty schemes in the market.
The consumer watchdog has … [Read more...] about Australian regulator puts loyalty programmes under investigation
Nobody said transformation was going to be easy
Join The Loyalty Surgery, October 16th & 17th in London for two days of discussion, case studies, insight and … [Read more...] about Warning of backlash against ‘virtual idiots’
Hilton Honors is attributing its strong Honors loyalty results to better engagement with lower tiers.
In its second-quarter earnings call last Wednesday, Hilton CEO Chris Nassetta said … [Read more...] about Better long-tail customer engagement linked to Honors upsurge
CEO of Accor explains reasons for loyalty relaunch
Millennials are less interested in loyalty programmes’ points and price reductions when compared to older generations, according to … [Read more...] about Millennials seeing loyalty differently