Preparing for when ‘card’ is no longer relevant to paymentsIn 1966 it was called Interbank, then in 1968 it became mastercharge.
1979 saw the change to MasterCard (note the capital C). Then from 1990 onwards there were minor tweeks to modernise the iconic logo.
A major change, frustrating for journalists, was that in 2016, it dropped the capital C that its communications department spent so much time fighting for previously.
But this year, 50 years … [Read more...] about Mastercard name dropped from branding