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Amex fined for sending four million unlawful emails
Strong warning to companies to differentiate between servicing emails and marketing
The Information Commissioner’s Office (ICO) has fined American Express … [Read more...] about Amex fined for sending four million unlawful emails
UN calls on marketers and creatives to help spread coronavirus message
First Open Brief from United Nations to the communications industry
If you thought that as a marketer, creative or loyalty programme manager … [Read more...] about UN calls on marketers and creatives to help spread coronavirus message
Falling marketing budgets highlight need for loyalty
Marketing budgets are falling in all the countries surveyed, underlining the need for strong customer engagement and loyalty rather than a scatter gun approach to generate business.
The … [Read more...] about Falling marketing budgets highlight need for loyalty
Impressive roster of speakers at 2019 Loyalty Surgery
Only three weeks to go
Sometimes it takes a stint out of the office to put things in perspective – especially if you have the opportunity to connect to leading … [Read more...] about Impressive roster of speakers at 2019 Loyalty Surgery
Mastercard name dropped from branding
Preparing for when ‘card’ is no longer relevant to paymentsIn 1966 it was called Interbank, then in 1968 it became mastercharge.
1979 saw the change to MasterCard (note the capital C). … [Read more...] about Mastercard name dropped from branding
Marketing will be cancelled until further notice
Marketing will be cancelled until further noticeAnd loyalty will be turned on its head
From the customer perspective, it looks likely that life will get a little easier … [Read more...] about Marketing will be cancelled until further notice
Waitrose wins by making it personal
Waitrose wins by making it personalMailjet 2018 survey points to lack of cross-channel marketingWaitrose has won the Christmas battle of the inbox, reclaiming the crown from 2017 champion Asda, … [Read more...] about Waitrose wins by making it personal
Broadband penalty averages £220 a year for those who stay loyal
Broadband penalty averages £220 a year for those who stay loyalWhich? Survey highlights the worst offendersBroadband customers who stay with the same provider and do not haggle for a better deal are … [Read more...] about Broadband penalty averages £220 a year for those who stay loyal
Irrelevant promotions kill off customer loyalty
Irrelevant promotions killing off customer loyaltyUntargeted emails a particular risk … [Read more...] about Irrelevant promotions kill off customer loyalty