But only for those with a data-led strategy - claim
The UK Data (Use and Access) Act 2025 (DUAA) gives the green light for businesses … [Read more...] about New act will turbo charge loyalty marketing
Marketing
Where tech meets tacos
Over one million signed up to program in four months
The fast food restaurant space has been a challenging and crowded, … [Read more...] about Where tech meets tacos
Personalisation is getting harder – welcome to hyper-personalisation
Consumer expectations are changing – and yesterday’s loyalty program won’t necessarily work anymore. This is the warning from Mastercard as PYMNTS reports on its latest … [Read more...] about Personalisation is getting harder – welcome to hyper-personalisation
Keeping in touch in Ukraine
Exclusive
How Netpeak Digital Agency – one of the largest digital marketing agencies in CEE is using its skills in a war – Article by Anna Znamerovskaya.
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Amex fined for sending four million unlawful emails
Strong warning to companies to differentiate between servicing emails and marketing
The Information Commissioner’s Office (ICO) … [Read more...] about Amex fined for sending four million unlawful emails
UN calls on marketers and creatives to help spread coronavirus message
First Open Brief from United Nations to the communications industry
If you thought that as a marketer, creative or … [Read more...] about UN calls on marketers and creatives to help spread coronavirus message
Falling marketing budgets highlight need for loyalty
Marketing budgets are falling in all the countries surveyed, underlining the need for strong customer engagement and loyalty rather than a scatter gun approach to … [Read more...] about Falling marketing budgets highlight need for loyalty
Impressive roster of speakers at 2019 Loyalty Surgery
Only three weeks to go
Sometimes it takes a stint out of the office to put things in perspective – especially if you have the … [Read more...] about Impressive roster of speakers at 2019 Loyalty Surgery
Mastercard name dropped from branding
Preparing for when ‘card’ is no longer relevant to paymentsIn 1966 it was called Interbank, then in 1968 it became mastercharge.
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Marketing will be cancelled until further notice
Marketing will be cancelled until further noticeAnd loyalty will be turned on its head
From the customer … [Read more...] about Marketing will be cancelled until further notice