Marketing budgets are falling in all the countries surveyed, underlining the need for strong customer engagement and loyalty rather than a scatter gun approach to generate business.
Only three weeks to go
Sometimes it takes a stint out of the office to put things in perspective – especially if you have the opportunity to connect to leading brands and awards … [Read more...] about Impressive roster of speakers at 2019 Loyalty Surgery
Preparing for when ‘card’ is no longer relevant to paymentsIn 1966 it was called Interbank, then in 1968 it became mastercharge.
1979 saw the change to MasterCard (note the capital … [Read more...] about Mastercard name dropped from branding
Marketing will be cancelled until further noticeAnd loyalty will be turned on its head
From the customer perspective, it looks likely that life will get a little easier in 2019, not … [Read more...] about Marketing will be cancelled until further notice
Waitrose wins by making it personalMailjet 2018 survey points to lack of cross-channel marketingWaitrose has won the Christmas battle of the inbox, reclaiming the crown from 2017 champion Asda, … [Read more...] about Waitrose wins by making it personal
Broadband penalty averages £220 a year for those who stay loyalWhich? Survey highlights the worst offendersBroadband customers who stay with the same provider and do not haggle for a better deal are … [Read more...] about Broadband penalty averages £220 a year for those who stay loyal
Irrelevant promotions killing off customer loyaltyUntargeted emails a particular risk … [Read more...] about Irrelevant promotions kill off customer loyalty
Magneds launches Danish supermarket promotionDiscounts on Philips products for loyalty shoppers … [Read more...] about Magneds launches Danish supermarket promotion
App markets to customers as they charge their phonesUsers get location-based push notifications in stores … [Read more...] about App markets to customers as they charge their phones in-store
How to Market to Tech-Savvy ConsumersAs audiences become increasingly tech-savvy brands need to adapt their approaches to suit all types of customer journey. Bart Visser, director of brand marketing … [Read more...] about How to Market to Tech-Savvy Consumers