Marketing

Mastercard name dropped from branding

Preparing for when ‘card’ is no longer relevant to paymentsIn 1966 it was called Interbank, then in 1968 it became mastercharge.

1979 saw the change to MasterCard (note the capital C). Then from 1990 onwards there were minor tweeks to modernise the iconic logo.

A major change, frustrating for journalists, was that in 2016, it dropped the capital C that its communications department spent so much time fighting for previously.

But this year, 50 years … [Read more...] about Mastercard name dropped from branding

Marketing will be cancelled until further notice

Marketing will be cancelled until further noticeAnd loyalty will be turned on its head

From the customer perspective, it looks likely that life will get a little easier in 2019, not least because companies are finally taking notice of the fact that we have opinions on stuff, and can no longer be pushed into buying things by indoctrination and pushy marketing.

According to Robin Collyer, Senior Director, Marketing and Decisioning at Pegasystems, it will get … [Read more...] about Marketing will be cancelled until further notice

Waitrose wins by making it personal

Waitrose wins by making it personalMailjet 2018 survey points to lack of cross-channel marketingWaitrose has won the Christmas battle of the inbox, reclaiming the crown from 2017 champion Asda, according to research from Mailjet. Waitrose rose nearly seven points to achieve a total score of 25.1 out of an available 30.0. … [Read more...] about Waitrose wins by making it personal

Broadband penalty averages £220 a year for those who stay loyal

Broadband penalty averages £220 a year for those who stay loyalWhich? Survey highlights the worst offendersBroadband customers who stay with the same provider and do not haggle for a better deal are being hit with “loyalty penalties” of up to £220 a year, a UK consumer group has warned. … [Read more...] about Broadband penalty averages £220 a year for those who stay loyal

Irrelevant promotions kill off customer loyalty

Irrelevant promotions killing off customer loyaltyUntargeted emails a particular risk … [Read more...] about Irrelevant promotions kill off customer loyalty

Magneds launches Danish supermarket promotion

Magneds launches Danish supermarket promotionDiscounts on Philips products for loyalty shoppers … [Read more...] about Magneds launches Danish supermarket promotion

App markets to customers as they charge their phones in-store

App markets to customers as they charge their phonesUsers get location-based push notifications in stores … [Read more...] about App markets to customers as they charge their phones in-store

How to Market to Tech-Savvy Consumers

How to Market to Tech-Savvy ConsumersAs audiences become increasingly tech-savvy brands need to adapt their approaches to suit all types of customer journey. Bart Visser, director of brand marketing at online dating platform EliteSingles, outlines the key things marketers must remember when attracting tech-savvy audiences. … [Read more...] about How to Market to Tech-Savvy Consumers

Data analysis not our responsibility, say marketers

Data analysis not our responsibility, say marketersClash between creativity and demands of Big Data … [Read more...] about Data analysis not our responsibility, say marketers

Personalised marketing still rare despite hype

Personalised marketing still rare despite hypeOnly 15% of retailers have implemented it … [Read more...] about Personalised marketing still rare despite hype