Consumer trust drives share of walletConsumers' trust in their primary bank is a major driver of share of wallet capture according to a study by Mercatus, a … [Read more...] about Consumer trust drives share of wallet
Marketing
Chase Bank test merchant offers via SMS
Chase Bank test merchant offers via SMSChase Bank in the US is testing a system that sends merchant offers directly to the mobile phones of credit and debit … [Read more...] about Chase Bank test merchant offers via SMS
Text messaging hits the green button
Text messaging hits the green buttonThe Direct Marketing Association (DMA) has released the results of its first-ever quantitative research effort in the area of mobile marketing and the survey was … [Read more...] about Text messaging hits the green button
Holiday campaign wins top UK direct marketing honour
Holiday campaign wins top UK direct marketing honourThe top prize for the Institute of Direct Marketing Business Performance Awards has been won by WDMP Communications and CreatorMail with their … [Read more...] about Holiday campaign wins top UK direct marketing honour
On-pack rewards from Anchor
On-pack rewards from Anchor?Anchor, the New Zealand free-range butter brand, is planning a £5m on-pack reward scheme in the UK called ‘Make a Moo’. … [Read more...] about On-pack rewards from Anchor
Rewards mail bucks the trend
Rewards mail bucks the trend?Direct mail volume in the financial services sector is down dramatically … [Read more...] about Rewards mail bucks the trend
Five UK marketers receive honorary IDM fellowships
Five UK marketers receive honorary IDM fellowshipsThe UK's Institute of Direct Marketing has awarded its highest annual accolade to five marketers for their "exceptional contribution to the direct and … [Read more...] about Five UK marketers receive honorary IDM fellowships
Samsung, Apple and Discover among US brand loyalty winners
Samsung, Apple and Discover among US brand loyalty winnersSamsung, Apple and Discover were among the category winners in the 2008 Brands Keys awards for companies with the most brand loyalty in the … [Read more...] about Samsung, Apple and Discover among US brand loyalty winners
TfM to feature 40 free tech seminars
TfM to feature 40 free tech seminarsThis year's Technology For Marketing & Advertising 2008 event (February at Earls Court 2, London) features 40 free seminars. … [Read more...] about TfM to feature 40 free tech seminars