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Mobile Rewards

Customer insight prompted brand rewards rethink

More emphasis on x-channel connection

Famous Footwear in Canada has launched a new loyalty programme that the brand says builds on its “more than 20-year history of rewarding customer loyalty”. Famously YOU Rewards, a new and improved loyalty program that builds on its more than 20-year history of rewarding customer loyalty and delivering valuable savings when shopping for shoes. According to Molly Adams, president of Famous Footwear, the new program … [Read more...] about Customer insight prompted brand rewards rethink

US$1m reward for transformative idea for 5G

US$1m reward for transformative idea for 5GAnd don't forget to enter your million dollar winner in The Loyalty Magazine Awards (entries close Feb 14th) A telco company is offering a US$1 million reward for the person who comes up with a truly transformative 5G application. Verizon CEO Hans Vestberg said at CES 2019 in Las Vegas that he is looking for an idea with the potential to drive change in next generation networks. Vestberg said the operator will launch a Built on 5G … [Read more...] about US$1m reward for transformative idea for 5G

Smart homes seen as a ‘gamechanger for loyalty’

Smart homes seen as a ‘gamechanger for loyalty’Samsung describes "massive stickiness" of a connected futureArtificial intelligence in devices that will turn our homes into connected spaces will be a gamechanger for loyalty, says Samsung, but privacy and security still need addressing. … [Read more...] about Smart homes seen as a ‘gamechanger for loyalty’

All Visa Australia cardholders to be offered rewards link-up

All Visa Australia cardholders to be offered rewards link-upVisa following MasterCard in groundbreaking agreement Visa has announced a partnership  to roll out an instant rewards loyalty scheme including cashback, to all Visa cardholders across Australia. … [Read more...] about All Visa Australia cardholders to be offered rewards link-up

Blimey! Legere of the Uncarrier is launching a loyalty programme

Blimey! Legere of the Uncarrier is launching a loyalty programmeFree pizzas and shares on offerIt might be August, but talk off your sunglasses for a moment and pay attention. Uncarrier CEO John Legere (from the company formerly known as T-Mobile before it started differentiating itself from its rivals) is launching a loyalty programme. “In this case, we were inspired by what we saw out there in loyalty programs,” Mike Sievert, T-Mobile’s … [Read more...] about Blimey! Legere of the Uncarrier is launching a loyalty programme

Starbucks digital push adds 6 million to loyalty programme

Starbucks digital push adds 6 million to loyalty programmeNew initiatives introduced to attract the 75 million US non-membersStarbucks has maintained its leadership position in the loyalty annals of fame for a number of years now. Any discussion around how it has achieved what others haven’t will revolve around the simplicity of its programme. What will surprise many is that the programme is currently in superdrive, having added a massive 6 million “digitally registered” users since March. The … [Read more...] about Starbucks digital push adds 6 million to loyalty programme

Chase bank concedes to Samsung Pay – with a rewards incentive

Chase bank concedes to Samsung Pay - with a rewards incentiveA doubling up of customer rewards points is the added carrot for US bank Chase, which has given up the fight to run its own exclusive payments app by signing a deal with Samsung Pay. … [Read more...] about Chase bank concedes to Samsung Pay – with a rewards incentive