Experience and quality more important than points says new report
That loyalty is complex is just one of the findings from a recent survey which suggests that mere points and rewards … [Read more...] about Customer loyalty? It’s complicated
News
Foxtel launches tenure-based loyalty program
Australian streaming service Foxtel has launched a new program offering rewards to customers, with tiers to mark tenure.
Foxtel will reward its customers with everything from free box … [Read more...] about Foxtel launches tenure-based loyalty program
Everton FC to reward loyal fans
Sport loyalty
POS integration enables redemption as well as points collection
Launched in conjunction with Rewards4Footballand ticket provider SecuTix,the intention is to create an integrated … [Read more...] about Everton FC to reward loyal fans
Starbucks payment and reward card accounts for nearly half its business
Proving the value of the rewards equation
A discussion on loyalty often includes mention of both points expiry, breakage and proving whether a loyalty programme actually works. Latest … [Read more...] about Starbucks payment and reward card accounts for nearly half its business
Falling marketing budgets highlight need for loyalty
Marketing budgets are falling in all the countries surveyed, underlining the need for strong customer engagement and loyalty rather than a scatter gun approach to generate business.
The … [Read more...] about Falling marketing budgets highlight need for loyalty
American Express partners for South Korea loyalty
American Express and Ascenda, a global loyalty management company, have signed a strategic partnership to jointly launch credit card loyalty programs for banks in South Korea. In March this year, … [Read more...] about American Express partners for South Korea loyalty
Skrill to launch payments loyalty programme
Skrill, a digital payments platform powered by payments provider Paysafe Group has launched of a loyalty programme. It is likely to be one of many as financial services wake up to the value of … [Read more...] about Skrill to launch payments loyalty programme
PayPal to acquire digital shopping and rewards platform
In a very significant announcement, PayPal says it has entered into a $4bn cash agreement to buy Honey Science Corp, a technology platform that helps merchants develop targeted shopping and … [Read more...] about PayPal to acquire digital shopping and rewards platform
New name announced for Jet Privilege FF programme
JetPrivilege, the Loyalty Magazine Awards winning programme that suffered the demise of its airline, is rising like a phoenix from the flames with a new name and a positive … [Read more...] about New name announced for Jet Privilege FF programme
Loyalty Magazine Awards 2020 now open!
New this year: Loyalty Re-defined and Eco-loyalty Initiative of the Year
It has been a transformative year for customer loyalty, with many programmes revamping their offerings, and most … [Read more...] about Loyalty Magazine Awards 2020 now open!
