Bond Brand Loyalty has acquired Atlanta-based rDialogue, a customer marketing firm. This is the first of a series of planned acquisitions.It is only weeks since Bond announced the hiring … [Read more...] about Bond begins planned acquisitions
News
Discounter begins European loyalty roll-out
Significant programme with interesting future - Loyalty Magazine comment
Across mainland Europe, saving vouchers towards the price of a special purchase is a major form of loyalty. … [Read more...] about Discounter begins European loyalty roll-out
Stock Exchange & trading desk acquire loyalty firm
The Intercontinental Exchange (ICE), owner of the New York Stock Exchange (NYSE) and newly launched digital asset trading desk Bakkt, are to acquire loyalty program provider Bridge2 … [Read more...] about Stock Exchange & trading desk acquire loyalty firm
Positioning change and new purpose for epoints
Announcing the Eco-Loyalty Initiative of the Year new sponsor for 2020
Epoints is to be the 2020 sponsor of the new Eco-Loyalty Initiative of the Year category at The Loyalty Magazine … [Read more...] about Positioning change and new purpose for epoints
Accor launches new campaign at the tennis
Latest partner announced
Accor used the Australian Open tennis competition last week to launch a new campaign for its Live Limitless loyalty programme.
Launched last May, … [Read more...] about Accor launches new campaign at the tennis
How should loyalty programmes react to the Coronavirus problem?
Comment
So many questions, but few answers except for one hugely significant point:
I was sitting in an empty pub last night. Exactly one month ago, this popular venue of choice was completely, … [Read more...] about How should loyalty programmes react to the Coronavirus problem?
Don’t take our word for it, look at the images
Fuel loyalty working for consumers and retailers
A really well put together report has just come our way from PDI, via ThinkInk PR that is so graphically well designed, it hardly needs … [Read more...] about Don’t take our word for it, look at the images
More good news for the loyalty business
People are getting more brand loyal
We reported this week that not only was the loyalty business work US$23bn in 2019, but it is going to double in size by 2024. One of the reasons is … [Read more...] about More good news for the loyalty business
Size of loyalty market put at US$23bn
Free/Open
Size of loyalty business will double by 2024; New brand for major player
Some extraordinary figures about the worth of the loyalty management business are being bandied about that puts … [Read more...] about Size of loyalty market put at US$23bn
Foot Locker consolidates loyalty programmes
Foot Locker Retail, the US sportswear and footwear retailer which operates in 28 countries is to combine its eight loyalty programmes into one.
While its original loyalty programme … [Read more...] about Foot Locker consolidates loyalty programmes
