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WBA to use understanding of its ‘100 million loyalty customers’ for new beauty merger

Strong emphasis on empathy and ‘reframing the narrative’

Walgreen Boots Alliance, the massive US/UK pharmacy and beauty company that operates across the world, is merging a number of … [Read more...] about WBA to use understanding of its ‘100 million loyalty customers’ for new beauty merger

What are you doing to mark Earth Day?

A whole 40 years on from the first Earth Day, a look at some of the brands promising to help save the world

This year’s Earth Day theme is “Restore the Planet’ and it has never been … [Read more...] about What are you doing to mark Earth Day?

UK bank customers unhappily loyal

Big difference between ‘attitudinal’ loyalty (stated intention to switch) with behavioural loyalty (would choose a new bank if could start over)

If you could start again, … [Read more...] about UK bank customers unhappily loyal

Aussies bored with single brand loyalty

84% of Australians say loyalty programs are important, but only 12% sign up after the purchase

Australian consumers are reluctant to commit to a single brand, and rarely sign up to … [Read more...] about Aussies bored with single brand loyalty

Is yours a Cuthbert or a Colin?

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Caterpillar battle to pitch M&S against Aldi

Marks & Spencer has begun legal action against Aldi, arguing the supermarket's Cuthbert the Caterpillar cake infringes its Colin the … [Read more...] about Is yours a Cuthbert or a Colin?

Corporate resistance to paying GDPR fines leads to staggering reductions

GDPR fines total £43,751,000 since January 2019, but just £1,215,000 has actually been paid

GDPR, the European data protection law, induced fear into marketers and customer … [Read more...] about Corporate resistance to paying GDPR fines leads to staggering reductions

Hotel reward program splits the world into two

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Radisson confirms view that people over the pond behave differently

It will surprise no-one to see a raft of new initiatives as firms adapt to the ongoing changes in customer behaviour. … [Read more...] about Hotel reward program splits the world into two

Social rewards bring student programme to life

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One for me, one for you….

I was getting close to sending a particular press release back to sender with a reject note when I noticed this little gem of an offer that brought the whole … [Read more...] about Social rewards bring student programme to life

Growing wish for retailers to cut waste – study

At last! Compostible coffee pods

A new study suggests that most shoppers around the world think brands and retailers must do more to reduce waste.

The study … [Read more...] about Growing wish for retailers to cut waste – study

Marketplace adds value in a world were travel miles are no longer useful

Virgin Red one of the first adopters of a platform that widens the usability of points; emergence of the term 'non-air redemption'

Its no new story that the travel business is … [Read more...] about Marketplace adds value in a world were travel miles are no longer useful