Instant cash savings, free airtime and discounts of up to 40% in no frills initiative
The Shoprite Group has launched its new Xtra Savings rewards programme for its stores in South … [Read more...] about Shoprite launches new programme
News
Facebook creates gamified loyalty programme
Bonuses for catching bugs
Facebook has run a bug bounty programme to encourage the talented community of IT researches and geeks to help keep Facebook out of the hands of … [Read more...] about Facebook creates gamified loyalty programme
Sainsbury’s drops off student food parcels
Reinforcement of support for Black History Month
Sainsbury's is having a mixed news week but it is to be applauded for "quietly and without fanfare" dropping off food parcels for … [Read more...] about Sainsbury’s drops off student food parcels
Maldives to be first country with its own loyalty programme
The Maldives plans to become the first country in the world to have its own hospitality loyalty program.
The Maldives Border Miles program will reportedly have three tiers: Abaarana … [Read more...] about Maldives to be first country with its own loyalty programme
GAP relaunches with multiple loyalty identities
Gap has chosen not to use a relaunch to create a single loyalty programme covering all its retail brands. Instead, it is building and reinforcing identity recognition amongst customers of each … [Read more...] about GAP relaunches with multiple loyalty identities
More news on the new Virgin Points launch
Exclusive
We will have to wait a few more weeks before the full details of the new Virgin Red Points loyalty programme are announced, but Loyalty Magazine bagged the opportunity of an interview with … [Read more...] about More news on the new Virgin Points launch
Virgin finally launches group loyalty, and promises never to expire
Virgin has finally launched the cross brand loyalty programme that was first mooted several years ago. The big news is that it is committing to NEVER expiring the points or giving a use-by … [Read more...] about Virgin finally launches group loyalty, and promises never to expire
Delta opens its books as it separates its loyalty programme
Revealing figures show true value of miles to an airline
The latest airline to use its loyalty programme as a survival tool is Delta Air Lines which has turned its SkyMiles frequent … [Read more...] about Delta opens its books as it separates its loyalty programme
Who showed up and who delivered when needed most?
Coronavirus
Loyalty Leaders list highlights those who were there for us and who delivered on our expectations
‘Some brands delivered in 2020 and some didn’t’ is one of the conclusions of the 2020 … [Read more...] about Who showed up and who delivered when needed most?
