Bond Brand Loyalty has acquired Atlanta-based rDialogue, a customer marketing firm. This is the first of a series of planned acquisitions.It is only weeks since Bond announced the hiring … [Read more...] about Bond begins planned acquisitions
Significant programme with interesting future - Loyalty Magazine comment
Across mainland Europe, saving vouchers towards the price of a special purchase is a major form of loyalty. … [Read more...] about Discounter begins European loyalty roll-out
The Intercontinental Exchange (ICE), owner of the New York Stock Exchange (NYSE) and newly launched digital asset trading desk Bakkt, are to acquire loyalty program provider Bridge2 … [Read more...] about Stock Exchange & trading desk acquire loyalty firm
Announcing the Eco-Loyalty Initiative of the Year new sponsor for 2020
Epoints is to be the 2020 sponsor of the new Eco-Loyalty Initiative of the Year category at The Loyalty Magazine … [Read more...] about Positioning change and new purpose for epoints
Latest partner announced
Accor used the Australian Open tennis competition last week to launch a new campaign for its Live Limitless loyalty programme.
Launched last May, … [Read more...] about Accor launches new campaign at the tennis
So many questions, but few answers except for one hugely significant point:
I was sitting in an empty pub last night. Exactly one month ago, this popular venue of choice was completely, … [Read more...] about How should loyalty programmes react to the Coronavirus problem?
Fuel loyalty working for consumers and retailers
A really well put together report has just come our way from PDI, via ThinkInk PR that is so graphically well designed, it hardly needs … [Read more...] about Don’t take our word for it, look at the images
People are getting more brand loyal
We reported this week that not only was the loyalty business work US$23bn in 2019, but it is going to double in size by 2024. One of the reasons is … [Read more...] about More good news for the loyalty business
Size of loyalty business will double by 2024; New brand for major player
Some extraordinary figures about the worth of the loyalty management business are being bandied about that puts … [Read more...] about Size of loyalty market put at US$23bn
Foot Locker Retail, the US sportswear and footwear retailer which operates in 28 countries is to combine its eight loyalty programmes into one.
While its original loyalty programme … [Read more...] about Foot Locker consolidates loyalty programmes