Loyalty programmes remaining popularTwo-fifths of companies operate schemesOver two fifths (41.2%) of top British companies now operate a loyalty scheme.The number of schemes in the UK has increased two and a half times in the last ten years, according to a new survey by GI Insight. … [Read more...] about Loyalty programmes remaining popular
Printing mailshots in green does not make you a responsible company
I’m getting totally hacked off by the Green campaign.
Don’t get me wrong. I want to save the world as much as the next person. I have plenty of my own green credentials too, such as gardening organically, worrying every time I get on an aircraft and turning the heating down a notch.… [Read more...] about Printing mailshots in green does not make you a responsible company
Vouchers: Paper or plastic? Article by Yvonne West, chair of the UK Voucher Association and Sainsbury's Business Direct Manager. Over the past three decades the paper voucher has reigned supreme as the ‘king’ of motivational tools, offering companies the ideal gift with which to incentivise both staff and customers. … [Read more...] about Vouchers: Paper or plastic?
Growing response to website protest letter
An incredible 89,000 people (and rising) have so far signed an online letter, posted on the MoneySavingExpert.com website on May 6, asking Carol Vorderman to stop advertising secured loans.… [Read more...] about Growing response to website protest letter