Loyalty Magazine

Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM

Search
You are here: Home / News / Prepaid Cards

Prepaid Cards

Gift cards retain popularity

New research by the UK Gift Card & Voucher Association (UKGCVA) shows that gift cards are maintaining their popularity - particularly with younger shoppers. The State of the Nation report, sponsored by First Data, found that out of the 2,000 UK consumers surveyed, 84% have purchased a gift card at some point in their lifetime, and of those that have, 87% are purchasing gift cards at least once a year. Reflecting the age-agnostic appeal of gift cards, purchasing penetration was high … [Read more...] about Gift cards retain popularity

Big regulatory changes affecting prepaid and gift products

SPECIAL REPORTBig regulatory changes affecting prepaid and gift products How is ASC606 affecting gift card breakage in the US? Chinese ruling on pre-paid removes US$74.4bn from mobile coffers Tencent expects gaming division to drive 50% increase in Q2 turnover Big changes are underway that have the potential to significantly alter the business case for prepaid products, and including gift cards. The interesting point is that some of these changes are positive, and some negative. … [Read more...] about Big regulatory changes affecting prepaid and gift products