Ask customers what they want (as IMRG and Adobe Commerce did) and the majority will say they want personalisation and AI in their online experiences, but what exactly does that mean?
Reports / Data
UK consumers becoming more loyal
Research from Cheetah Digital offers reassurance but warns of cost of getting it wrong
Consumers in the UK are among the most loyal in the world, but there are … [Read more...] about UK consumers becoming more loyal
Retail Trends 2023: Frugality is in; rampant consumerism is out
Pre-loved and charity store shopping on the increase
While it seems consumers in the UK are increasingly likely to take part in a loyalty initiative, (see … [Read more...] about Retail Trends 2023: Frugality is in; rampant consumerism is out
BLAND LOYALTY…
Why doesn’t Loyalty get as much love?
Article by Christopher Ross, President EMEA – Collinson Group
Brands are … [Read more...] about BLAND LOYALTY…
4 ways retail marketers can enhance customer loyalty and engagement in the Covid era
Covid disrupted virtually every aspect of the global marketplace, including brand loyalty. In countries as diverse as France, South Africa, China, India and the US, more than half of consumers said … [Read more...] about 4 ways retail marketers can enhance customer loyalty and engagement in the Covid era
Know me, understand me, be honest, but don’t expect me to love you
Latest research from US study
As the loyalty business comes to terms with a new consumer profile post pandemic, new research … [Read more...] about Know me, understand me, be honest, but don’t expect me to love you
How we have changed as workers
Organisation calls for a 'healthy hybrid' approach and loyalty has a role to play
We may be shoppers; we are also part of the global workforce, and the pandemic … [Read more...] about How we have changed as workers
Corporate resistance to paying GDPR fines leads to staggering reductions
GDPR fines total £43,751,000 since January 2019, but just £1,215,000 has actually been paid
GDPR, the European data protection … [Read more...] about Corporate resistance to paying GDPR fines leads to staggering reductions
Massive shift in customer behaviour and opinions
All brands are now in health and wellness, says report
Significant pandemic-induced shifts in consumer behavior and opinions including changes in loyalty … [Read more...] about Massive shift in customer behaviour and opinions
EU judges rule data sharing with US to be struck down
Privacy Shield ruled illegal; Facebook & tech giants plus anyone else moving data out of the EU has a problem
A hugely important EU ruling on data sharing … [Read more...] about EU judges rule data sharing with US to be struck down