Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Ask customers what they want (as IMRG and Adobe Commerce did) and the majority will say they want personalisation and AI in their online experiences, but what exactly does that mean?
Consumers in the UK are among the most loyal in the world, but there are … [Read more...] about UK consumers becoming more loyal
While it seems consumers in the UK are increasingly likely to take part in a loyalty initiative, (see … [Read more...] about Retail Trends 2023: Frugality is in; rampant consumerism is out
Article by Christopher Ross, President EMEA – Collinson Group
Brands are … [Read more...] about BLAND LOYALTY…
Covid disrupted virtually every aspect of the global marketplace, including brand loyalty. In countries as diverse as France, South Africa, China, India and the US, more than half of consumers said … [Read more...] about 4 ways retail marketers can enhance customer loyalty and engagement in the Covid era
As the loyalty business comes to terms with a new consumer profile post pandemic, new research … [Read more...] about Know me, understand me, be honest, but don’t expect me to love you
We may be shoppers; we are also part of the global workforce, and the pandemic … [Read more...] about How we have changed as workers
GDPR, the European data protection … [Read more...] about Corporate resistance to paying GDPR fines leads to staggering reductions
Significant pandemic-induced shifts in consumer behavior and opinions including changes in loyalty … [Read more...] about Massive shift in customer behaviour and opinions
A hugely important EU ruling on data sharing … [Read more...] about EU judges rule data sharing with US to be struck down
