Organisation calls for a 'healthy hybrid' approach and loyalty has a role to play
We may be shoppers; we are also part of the global workforce, and the pandemic has caused a huge strain … [Read more...] about How we have changed as workers
Reports / Data
Corporate resistance to paying GDPR fines leads to staggering reductions
GDPR fines total £43,751,000 since January 2019, but just £1,215,000 has actually been paid
GDPR, the European data protection law, induced fear into marketers and customer … [Read more...] about Corporate resistance to paying GDPR fines leads to staggering reductions
Massive shift in customer behaviour and opinions
Predictions
All brands are now in health and wellness, says report
Significant pandemic-induced shifts in consumer behavior and opinions including changes in loyalty drivers and acceptance of … [Read more...] about Massive shift in customer behaviour and opinions
EU judges rule data sharing with US to be struck down
Privacy Shield ruled illegal; Facebook & tech giants plus anyone else moving data out of the EU has a problem
A hugely important EU ruling on data sharing has just been announced … [Read more...] about EU judges rule data sharing with US to be struck down
Adapting to changing customer behaviour
Research from McKinsey, Brandwatch, Go Inspire Insight, Retail Dive, ConsumerX Retail and a number of leading academics
Moving from the early stages of any crisis to the next stage – … [Read more...] about Adapting to changing customer behaviour
Why brands need loyalty nuggets to make sense of data
Comment
,Free/Open
No really, analytics are exciting!
Two senior executives were discussing loyalty over lunch. Or rather, they were bemoaning the fact that Lidl is no longer selling its delicious walnut … [Read more...] about Why brands need loyalty nuggets to make sense of data
Don’t take our word for it, look at the images
Fuel loyalty working for consumers and retailers
A really well put together report has just come our way from PDI, via ThinkInk PR that is so graphically well designed, it hardly needs … [Read more...] about Don’t take our word for it, look at the images
More good news for the loyalty business
People are getting more brand loyal
We reported this week that not only was the loyalty business work US$23bn in 2019, but it is going to double in size by 2024. One of the reasons is … [Read more...] about More good news for the loyalty business
Personalisation is getting creepy
New research warns of "dissonance" between marketing intentions and customer perceptions
Marketers had the very best of intentions when they started down the road towards … [Read more...] about Personalisation is getting creepy
ACCC final report published
Comment
Loyalty programes and AI pose danger to consumers through unfair practices
There is a danger that artificial intelligence and loyalty programmes combined could be used to offer unfair … [Read more...] about ACCC final report published
