Research from McKinsey, Brandwatch, Go Inspire Insight, Retail Dive, ConsumerX Retail and a number of leading academics
Moving from the early stages of any crisis to the next stage – … [Read more...] about Adapting to changing customer behaviour
Reports / Data
Why brands need loyalty nuggets to make sense of data
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,Free/Open
No really, analytics are exciting!
Two senior executives were discussing loyalty over lunch. Or rather, they were bemoaning the fact that Lidl is no longer selling its delicious walnut … [Read more...] about Why brands need loyalty nuggets to make sense of data
Don’t take our word for it, look at the images
Fuel loyalty working for consumers and retailers
A really well put together report has just come our way from PDI, via ThinkInk PR that is so graphically well designed, it hardly needs … [Read more...] about Don’t take our word for it, look at the images
More good news for the loyalty business
People are getting more brand loyal
We reported this week that not only was the loyalty business work US$23bn in 2019, but it is going to double in size by 2024. One of the reasons is … [Read more...] about More good news for the loyalty business
Personalisation is getting creepy
New research warns of "dissonance" between marketing intentions and customer perceptions
Marketers had the very best of intentions when they started down the road towards … [Read more...] about Personalisation is getting creepy
ACCC final report published
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Loyalty programes and AI pose danger to consumers through unfair practices
There is a danger that artificial intelligence and loyalty programmes combined could be used to offer unfair … [Read more...] about ACCC final report published
Customer loyalty? It’s complicated
Experience and quality more important than points says new report
That loyalty is complex is just one of the findings from a recent survey which suggests that mere points and rewards … [Read more...] about Customer loyalty? It’s complicated
No surprises in US centric travel rewards listings
This is a US survey, so it is bound to be home focussed, but reading the US News & World Report ‘Best Travel Rewards Programs’ rankings, one is struck by how predictable it is.
Top hotel … [Read more...] about No surprises in US centric travel rewards listingsBA and Marriott smarting from data penalties
8 key trends from Verizon data report
Governments have woken up to the potential that GDPR presents to move money out of private businesses and into the government Treasury pot … [Read more...] about BA and Marriott smarting from data penalties
Make the returning easy
* Customers won’t come back after bad experience* Rapid normalisation of returns
Retailers who don’t offer an easy returns process are losing sales and customer loyalty, … [Read more...] about Make the returning easy
