Reports / Data

EU judges rule data sharing with US to be struck down

Privacy Shield ruled illegal; Facebook & tech giants plus anyone else moving data out of the EU has a problem

A hugely important EU ruling on data sharing has just been announced … [Read more...] about EU judges rule data sharing with US to be struck down

Adapting to changing customer behaviour

Research from McKinsey, Brandwatch, Go Inspire Insight, Retail Dive, ConsumerX Retail and a number of leading academics

Moving from the early stages of any crisis to the next stage – … [Read more...] about Adapting to changing customer behaviour

Why brands need loyalty nuggets to make sense of data

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No really, analytics are exciting!

Two senior executives were discussing loyalty over lunch. Or rather, they were bemoaning the fact that Lidl is no longer selling its delicious walnut … [Read more...] about Why brands need loyalty nuggets to make sense of data

Don’t take our word for it, look at the images

Fuel loyalty working for consumers and retailers

A really well put together report has just come our way from PDI, via ThinkInk PR that is so graphically well designed, it hardly needs … [Read more...] about Don’t take our word for it, look at the images

More good news for the loyalty business

People are getting more brand loyal

We reported this week that not only was the loyalty business work US$23bn in 2019, but it is going to double in size by 2024. One of the reasons is … [Read more...] about More good news for the loyalty business

Personalisation is getting creepy

New research warns of "dissonance" between marketing intentions and customer perceptions

Marketers had the very best of intentions when they started down the road towards … [Read more...] about Personalisation is getting creepy

ACCC final report published

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Loyalty programes and AI pose danger to consumers through unfair practices

There is a danger that artificial intelligence and loyalty programmes combined could be used to offer unfair … [Read more...] about ACCC final report published

Customer loyalty? It’s complicated

Experience and quality more important than points says new report

That loyalty is complex is just one of the findings from a recent survey which suggests that mere points and rewards … [Read more...] about Customer loyalty? It’s complicated

No surprises in US centric travel rewards listings

This is a US survey, so it is bound to be home focussed, but reading the US News & World Report ‘Best Travel Rewards Programs’ rankings, one is struck by how predictable it is.

BA and Marriott smarting from data penalties

8 key trends from Verizon data report

Governments have woken up to the potential that GDPR presents to move money out of private businesses and into the government Treasury pot … [Read more...] about BA and Marriott smarting from data penalties