Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
There is a danger that artificial intelligence and loyalty programmes combined could be used to offer unfair … [Read more...] about ACCC final report published
That loyalty is complex is just one of the findings from a recent survey which suggests that mere points and rewards … [Read more...] about Customer loyalty? It’s complicated
This is a US survey, so it is bound to be home focussed, but reading the US News & World Report ‘Best Travel Rewards Programs’ rankings, one is struck by how predictable it is.
Top hotel … [Read more...] about No surprises in US centric travel rewards listings8 key trends from Verizon data report
Governments have woken up to the potential that GDPR presents to move money out of private businesses and into the government Treasury pot … [Read more...] about BA and Marriott smarting from data penalties
* Customers won’t come back after bad experience* Rapid normalisation of returns
Retailers who don’t offer an easy returns process are losing sales and customer loyalty, … [Read more...] about Make the returning easy
Legacy travel booking systems put passenger data in dangerTravel bookings worldwide are maintained in a handful of Global Distributed Systems (GDS) built around mainframe computers linked to the web … [Read more...] about Legacy travel booking systems put passenger data in danger
Gen Z demands contact via social mediaMajor differences in favourite brands for 16-21 age group … [Read more...] about Gen Z demands contact via social media
Loyalty management market to tripleNeed for differentiation drives massive growth … [Read more...] about Loyalty management market to triple
Leicester City title win gets assist from data analyticsRange of analysis tools helps land shock Premier League triumph … [Read more...] about Leicester City title win gets an assist from data analytics
PwC to access machine dataResponsible gambling study could have loyalty uses … [Read more...] about PwC to access machine data
