Selected offers make life complicated for those chasing best value
If you think points are out in terms of popularity, and money off personalised offers in, … [Read more...] about Points and fivers back at Morrisons
Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
If you think points are out in terms of popularity, and money off personalised offers in, … [Read more...] about Points and fivers back at Morrisons
Despite government backing of domestic schemes in some markets, cards are increasingly … [Read more...] about Increase in co-branding driving growth in international schemes
It’s finally happened. The last bastion of loyalty based around a high level of reward no matter what you buy has … [Read more...] about Last bastion falls in response to customer feedback
The US has always managed customer loyalty differently (think coupons, money off, credit card rewards) … [Read more...] about 20 year loyalty journey takes an unexpected turn
General Mills, the global FMCG (CPG) conglomerate that sells a … [Read more...] about General Mills launches first consumer loyalty program
A Ukrainian subscriber of Loyalty Magazine with whom we have been in contact for some years had every intention of sponsoring the International Loyalty Awards 2022 with his company NTI Loyalty, … [Read more...] about Ukrainian business hub seeks help from the international loyalty community
It’ only a small thing, but the decision by Waitrose to stop offering free newspapers to loyalty card … [Read more...] about First the coffee, now the newspaper
Value, a cash reward and a gentle tilting of customer behaviour
Asda is one of very few major food retailer in Europe to ignore the attractions of a loyalty programme until now, so the … [Read more...] about All eyes on loyalty denier Asda as it moves into trial mode