Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
General Mills, the global FMCG (CPG) conglomerate that sells a vast range of breakfast … [Read more...] about General Mills launches first consumer loyalty program
Last of the superstores to embrace to loyalty
After an eight month trial, Asda is finally ready to roll-out its long awaited ‘Asda Rewards’ loyalty app.
A Ukrainian subscriber of Loyalty Magazine with whom we have been in contact for some years had every intention of sponsoring the International Loyalty Awards 2022 with his company NTI Loyalty, … [Read more...] about Ukrainian business hub seeks help from the international loyalty community
It’ only a small thing, but the decision by Waitrose to stop offering free newspapers to loyalty card holders could have devastating … [Read more...] about First the coffee, now the newspaper
Value, a cash reward and a gentle tilting of customer behaviour
Asda is one of very few major food retailer in Europe to ignore the attractions of a loyalty programme until now, so the … [Read more...] about All eyes on loyalty denier Asda as it moves into trial mode
It doesn’t get much bigger than this in the world of sport + loyalty.
Loyalty … [Read more...] about Major brand does a strategy reverse
Following rumours for some months that big 4 UK supermarket Asda is to finally launch a customer loyalty programme, the chain has begun … [Read more...] about Asda trials loyalty app with staff
My mind has been on IKEA. The family recently spent a hugely enjoyable day browsing its aspirational room settings and … [Read more...] about My mind has been on IKEA
Many behaviours have changed in the last months, but it is impressive just how many of us have tried totally new methods of ordering and … [Read more...] about Consumer trust crucial to convenience purchasing behaviours
