2% on purchases, with app in beta now available Footfall is the golden goose for bricks and mortar retailers. If you can persuade shoppers into your premises, then sales will follow, goes the argument. intu the largest shopping centre landlord in the UK has responded to this requirement with a shopper cash-back loyalty initiative that rewards spending in physical stores. intu Pocket will give shoppers at least 2% cashback on anything they buy from participating shops … [Read more...] about intu to drive footfall with in-store cashback app
Retail Loyalty
Rumours and more rumours as Tesco Clubcard price cuts
Everyone watching as latest ‘big plans’ emerge Tesco is reported to be trialling price cuts for loyalty members but this is not the only big rumour circulating. Tesco is also said to be bringing together its retail, financial services and mobile offerings in a deal that could bring it into direct competition with Amazon. First the price cuts for Clubcard holders The Sunday Times reported yesterday that Tesco was trialling lower prices for Clubcard … [Read more...] about Rumours and more rumours as Tesco Clubcard price cuts
Easter about giving as more retailers increase offers
Nectar partners to give away millions Nectar’s Bank Holiday campaign gets into gear tomorrow with partners preparing to give away millions of Nectar points from 12th April – 6th May Partners including Sainsbury’s (owners of Nectar), Argos (also owned by Sainsbury’s) , eBay, AO, Laura Ashley, Dulux Decorator Centre and Furniture Village are among those that have agreed to the promotion Sainsbury’s will be giving shoppers the chance to earn 5 … [Read more...] about Easter about giving as more retailers increase offers
Carrefour in China launches 100% digital loyalty programme
Eco, healthy and Jamie Oliver Carrefour may be following a culling strategy in Europe, where it announced plans for 250 store closures in 2018, but in China profits are up 11% and announcements coming thick and fast. On the loyalty front, Carrefour China has launched a 100% digital loyalty programme, working that focuses on health, no waste and Jamie Oliver storage and cookery items. Working with Brand Loyalty for the collectables, shoppers are … [Read more...] about Carrefour in China launches 100% digital loyalty programme
Comment: Urban farm concept being explored by Waitrose and John Lewis
There is something a little sad about the announcement from Waitrose and John Lewis that they are working on the concept of ‘urban farms’ in their stores that will enable customers to pick their own produce. The joy of harvesting is the achievement of growing, the freshness of being outside and the knowledge that what you are going to put on a plate has been grown healthily and will be good for you. Anyone with a veg garden will know that growing food in a store can’t … [Read more...] about Comment: Urban farm concept being explored by Waitrose and John Lewis
How about this for a piece of reverse engineering loyalty?
Those who remember (with fondness) spending hours on the floor constructing models using plastic bricks will be excited that Lego is launching a limited edition range of clothes for adults. The difficult part (and there is always a difficult part with Lego) is that the clothes are only available to buy from inside an empty physical shop using the Snapchat app. Just for one day (Sorry, that was today, February 13th,) if you strolled into the Lego Wear pop-up, from 10am to 5pm … [Read more...] about How about this for a piece of reverse engineering loyalty?
Target expanding loyalty to fill credit card gap
Programme to provide analytics on non-Redcard customers. Mobile acceptance coming soon. US retailer Target plans to expand its Target Circle loyalty programme that it began in Dallas last April. Target Circle has steadily gained members and sales, and achieved data analytics on 75% of its customers that don’t use its Redcard credit card. This is despite the fact that the credit card gives shoppers 5% off all purchases. It intends to roll it out to … [Read more...] about Target expanding loyalty to fill credit card gap
Sephora uses AI to achieve 11% sales increase and loyalty leader title
Data analytics and a strong loyalty programme are key tenets of the proposition Sephora, the multinational chain of personal care and beauty stores founded in Paris in 1970 has been highlighted as a leader in customer loyalty by the influential MIT Sloan Business Review – and it is using AI bots to achieve an 11% increase in sales. Sephora is becoming the beauty destination of choice for those who appreciate the 300 brand choice, along with its own private label, with … [Read more...] about Sephora uses AI to achieve 11% sales increase and loyalty leader title
Morrisons price cuts while discounters celebrate results
Morrisons price cuts while discounters celebrate results17 million bottles of wine, champagne and prosecco bought at Aldi in December Morrisons is paying little attention to research showing a reduction in customer loyalty through price reductions. Its has announced plans to slash prices off 900 products as discount retailer Aldi announces its best Christmas ever. Aldi and Lidl have mixed low prices and heavy advertising with an expansion of the “premium goods” side of … [Read more...] about Morrisons price cuts while discounters celebrate results
Discounting shown to have customer retention negative impact
Discounting shown to have customer retention negative impactPrice cuts above 30% damages loyalty The Christmas and new year holiday season is being described as “brutal” for retailers, with a slew of poor trading statements expected. Desperate companies are discounting heavily but this has been proved to have a seriously negative impact on customer loyalty. In the UK, Debenhams, New Look and Topshop took on aggressive discounting strategies of up … [Read more...] about Discounting shown to have customer retention negative impact
