Selected offers make life complicated for those chasing best value
If you think points are out in terms of popularity, and money off personalised offers in, … [Read more...] about Points and fivers back at Morrisons
Retail Loyalty
Increase in co-branding driving growth in international schemes
Global shift from cash drives card spending; reward schemes fuelling rise
Despite government backing of domestic schemes in some markets, cards are increasingly … [Read more...] about Increase in co-branding driving growth in international schemes
BharatPe rebrands multi-brand loyalty program PAYBACK India as ‘Zillion’
Payback India has been given a new name and brand identity in line with the company's vision to make Zillion stand for loyalty and rewards across the … [Read more...] about BharatPe rebrands multi-brand loyalty program PAYBACK India as ‘Zillion’
Last bastion falls in response to customer feedback
Boots moves to differential pricing
It’s finally happened. The last bastion of loyalty based around a high level of reward no matter what you buy has … [Read more...] about Last bastion falls in response to customer feedback
20 year loyalty journey takes an unexpected turn
Best Buy moves allegiance to card carrying customers only
The US has always managed customer loyalty differently (think coupons, money off, credit card rewards) … [Read more...] about 20 year loyalty journey takes an unexpected turn
General Mills launches first consumer loyalty program
Intentions include coss-selling, brand awareness, linking to CSR program and first party data
General Mills, the global FMCG (CPG) conglomerate that sells a … [Read more...] about General Mills launches first consumer loyalty program
Asda on a mission in Wales
Last of the superstores to embrace to loyalty
After an eight month trial, Asda is finally ready to roll-out its long awaited ‘Asda Rewards’ loyalty app.
Ukrainian business hub seeks help from the international loyalty community
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A Ukrainian subscriber of Loyalty Magazine with whom we have been in contact for some years had every intention of sponsoring the International Loyalty Awards 2022 with his company NTI Loyalty, … [Read more...] about Ukrainian business hub seeks help from the international loyalty community
First the coffee, now the newspaper
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Waitrose, how could you!
It’ only a small thing, but the decision by Waitrose to stop offering free newspapers to loyalty card … [Read more...] about First the coffee, now the newspaper
All eyes on loyalty denier Asda as it moves into trial mode
Value, a cash reward and a gentle tilting of customer behaviour
Asda is one of very few major food retailer in Europe to ignore the attractions of a loyalty programme until now, so the … [Read more...] about All eyes on loyalty denier Asda as it moves into trial mode