Reward & Points

Taking sport loyalty into the employee domain

Sport loyalty

American Golf to reward workers for good behaviour

Sport and loyalty go hand in hand, but American Golf are taking the concept further by offering rewards to their … [Read more...] about Taking sport loyalty into the employee domain

Research questions if technology has become a customer loyalty hindrance

When does the ability to use technology became a hindrance to customer loyalty? A recent study from Futurum Research, Experience 2030, working with SAS, found that:

73% of … [Read more...]

Company fined US$50m for altering loyalty benefit

Avoiding a lawsuit; Loyalty Comment

As customers become more knowledgeable about their loyalty programme rights, so the danger of a class action to claw back perceived points losses … [Read more...] about Company fined US$50m for altering loyalty benefit

ACCC final report published

Comment

Loyalty programes and AI pose danger to consumers through unfair practices

There is a danger that artificial intelligence and loyalty programmes combined could be used to offer unfair … [Read more...] about ACCC final report published

Customer loyalty? It’s complicated

Experience and quality more important than points says new report

That loyalty is complex is just one of the findings from a recent survey which suggests that mere points and rewards … [Read more...] about Customer loyalty? It’s complicated

HMV to get new loyalty

pureHMV members given window to redeem

A new loyalty scheme will launch next summer to replace the purehmv programme beloved by customers of the music store before it fell into … [Read more...] about HMV to get new loyalty

Impressive roster of speakers at 2019 Loyalty Surgery

Only three weeks to go

Sometimes it takes a stint out of the office to put things in perspective – especially if you have the opportunity to connect to leading brands and awards … [Read more...] about Impressive roster of speakers at 2019 Loyalty Surgery