Second US retailer in a week to move into financial services
Walgreens is to offer a growing list of financial products for customers — including a co-branded credit card and a prepaid … [Read more...] about Walgreens forms a fintech startup
Reward & Points
Clubcard becomes obligatory to shop economically
Exclusive
Tesco chooses to only give price reductions to loyal shoppers
Tesco is making it virtually obligatory to carry a Clubcard loyalty card or Clubcard phone app by introducing swingeing … [Read more...] about Clubcard becomes obligatory to shop economically
So what if the redemption party pays?
New coalition model set to shakeup loyalty financials
Coalition loyalty programmes have for a long time been hampered by the reluctance of brands to pay for allowing points to be … [Read more...] about So what if the redemption party pays?
Virgin Red launched with society / environment / charity focus
Red thread connecting Virgin family, but plenty of new partners
Virgin Red from the Virgin Group has finally achieved the (almost) impossible and produced a loyalty programme that … [Read more...] about Virgin Red launched with society / environment / charity focus
GAP relaunches with multiple loyalty identities
Gap has chosen not to use a relaunch to create a single loyalty programme covering all its retail brands. Instead, it is building and reinforcing identity recognition amongst customers of each … [Read more...] about GAP relaunches with multiple loyalty identities
More news on the new Virgin Points launch
Exclusive
We will have to wait a few more weeks before the full details of the new Virgin Red Points loyalty programme are announced, but Loyalty Magazine bagged the opportunity of an interview with … [Read more...] about More news on the new Virgin Points launch
Crypto gaming firm launches loyalty to engender a community spirit
Sportsbet.io, the cryptocurrency sportsbook that uses Bitcoin as its currency, has launched a new loyalty programme to “respond to the growing desire for a sense of community in sports … [Read more...] about Crypto gaming firm launches loyalty to engender a community spirit
New programme rewards members for watching TV
"The only cardio taking place is on the screen"
While governments are trying to keep us fit and active during Covid-19 lockdowns, South African Multichoice has launched a loyalty … [Read more...] about New programme rewards members for watching TV
Taking sport loyalty into the employee domain
Sport loyalty
American Golf to reward workers for good behaviour
Sport and loyalty go hand in hand, but American Golf are taking the concept further by offering rewards to their … [Read more...] about Taking sport loyalty into the employee domain
Research questions if technology has become a customer loyalty hindrance
When does the ability to use technology became a hindrance to customer loyalty? A recent study from Futurum Research, Experience 2030, working with SAS, found that:
