Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
“For any business, there is always a competitor; and a marketing proposition can always be matched, so we have to go further to … [Read more...] about IAG responds to unprecedented interest in customer loyalty to widen Avios proposition
Emphasis on transfer of miles from card to reward programme
Virgin Red has partnered with Capital One as its first US financial services company partner. Customers … [Read more...] about Virgin Red adds first US credit card issuer
Coffee and fast food chain Pret a Manger is merging the two business concepts of loyalty and subscription with a scheme that will only reward its … [Read more...] about Loyalty and subscriptions come together over a coffee
Value, a cash reward and a gentle tilting of customer behaviour
Asda is one of very few major food retailer in Europe to ignore the attractions of a loyalty programme until now, so the … [Read more...] about All eyes on loyalty denier Asda as it moves into trial mode
Following rumours for some months that big 4 UK supermarket Asda is to finally launch a customer loyalty programme, the chain has begun … [Read more...] about Asda trials loyalty app with staff
SIXT has partnered with members-only platform Dezerved to offer customers special access to its luxury consumer brand marketplace.
Through the new partnership, customers of SIXT can … [Read more...] about SIXT to offer exclusive rewards and experiences from Dezerved marketplace
TransferConnect, which claims to be the world’s largest points exchange network says it has achieved 50 currency partners.
TransferConnect , from Ascenda, is celebrating its 4th … [Read more...] about Points transfer system celebrates 50 partners and a fourth birthday
I was getting close to sending a particular press release back to sender with a reject note when I noticed this little gem of an offer that brought the whole … [Read more...] about Social rewards bring student programme to life
Tim Hortons is revamping its loyalty program in an effort to push more members to register but loyalty analysts are seeing the move as a … [Read more...] about Tim Hortons returns to trad loyalty as existing programme too costly
National media and most commentators can be forgiven for missing the biggest part of the Nectar/Avios story, … [Read more...] about Avios and Nectar points become interchangeable
