Emphasis on transfer of miles from card to reward programme
Virgin Red has partnered with Capital One as its first US financial services company partner. Customers … [Read more...] about Virgin Red adds first US credit card issuer
Reward & Points
Loyalty and subscriptions come together over a coffee
Coffee and fast food chain Pret a Manger is merging the two business concepts of loyalty and subscription with a scheme that will only reward its … [Read more...] about Loyalty and subscriptions come together over a coffee
All eyes on loyalty denier Asda as it moves into trial mode
Value, a cash reward and a gentle tilting of customer behaviour
Asda is one of very few major food retailer in Europe to ignore the attractions of a loyalty programme until now, so the … [Read more...] about All eyes on loyalty denier Asda as it moves into trial mode
Asda trials loyalty app with staff
Gamification and encouragement to eat healthily
Following rumours for some months that big 4 UK supermarket Asda is to finally launch a customer loyalty programme, the chain has begun … [Read more...] about Asda trials loyalty app with staff
SIXT to offer exclusive rewards and experiences from Dezerved marketplace
SIXT has partnered with members-only platform Dezerved to offer customers special access to its luxury consumer brand marketplace.
Through the new partnership, customers of SIXT can … [Read more...] about SIXT to offer exclusive rewards and experiences from Dezerved marketplace
Points transfer system celebrates 50 partners and a fourth birthday
TransferConnect, which claims to be the world’s largest points exchange network says it has achieved 50 currency partners.
TransferConnect , from Ascenda, is celebrating its 4th … [Read more...] about Points transfer system celebrates 50 partners and a fourth birthday
Social rewards bring student programme to life
Exclusive
One for me, one for you….
I was getting close to sending a particular press release back to sender with a reject note when I noticed this little gem of an offer that brought the whole … [Read more...] about Social rewards bring student programme to life
Tim Hortons returns to trad loyalty as existing programme too costly
CEO says they can’t afford it
Tim Hortons is revamping its loyalty program in an effort to push more members to register but loyalty analysts are seeing the move as a … [Read more...] about Tim Hortons returns to trad loyalty as existing programme too costly
Avios and Nectar points become interchangeable
Exclusive
Value of exchange leaves loyalty experts incredulous
National media and most commentators can be forgiven for missing the biggest part of the Nectar/Avios story, … [Read more...] about Avios and Nectar points become interchangeable
Walgreens forms a fintech startup
Second US retailer in a week to move into financial services
Walgreens is to offer a growing list of financial products for customers — including a co-branded credit card and a prepaid … [Read more...] about Walgreens forms a fintech startup