Gap has chosen not to use a relaunch to create a single loyalty programme covering all its retail brands. Instead, it is building and reinforcing identity recognition amongst customers of each … [Read more...] about GAP relaunches with multiple loyalty identities
Reward & Points
More news on the new Virgin Points launch
Exclusive
We will have to wait a few more weeks before the full details of the new Virgin Red Points loyalty programme are announced, but Loyalty Magazine bagged the opportunity of an interview with … [Read more...] about More news on the new Virgin Points launch
Crypto gaming firm launches loyalty to engender a community spirit
Sportsbet.io, the cryptocurrency sportsbook that uses Bitcoin as its currency, has launched a new loyalty programme to “respond to the growing desire for a sense of community in sports … [Read more...] about Crypto gaming firm launches loyalty to engender a community spirit
New programme rewards members for watching TV
"The only cardio taking place is on the screen"
While governments are trying to keep us fit and active during Covid-19 lockdowns, South African Multichoice has launched a loyalty … [Read more...] about New programme rewards members for watching TV
Taking sport loyalty into the employee domain
Sport loyalty
American Golf to reward workers for good behaviour
Sport and loyalty go hand in hand, but American Golf are taking the concept further by offering rewards to their … [Read more...] about Taking sport loyalty into the employee domain
Research questions if technology has become a customer loyalty hindrance
When does the ability to use technology became a hindrance to customer loyalty? A recent study from Futurum Research, Experience 2030, working with SAS, found that:
Company fined US$50m for altering loyalty benefit
Avoiding a lawsuit; Loyalty Comment
As customers become more knowledgeable about their loyalty programme rights, so the danger of a class action to claw back perceived points losses … [Read more...] about Company fined US$50m for altering loyalty benefit
ACCC final report published
Comment
Loyalty programes and AI pose danger to consumers through unfair practices
There is a danger that artificial intelligence and loyalty programmes combined could be used to offer unfair … [Read more...] about ACCC final report published
Customer loyalty? It’s complicated
Experience and quality more important than points says new report
That loyalty is complex is just one of the findings from a recent survey which suggests that mere points and rewards … [Read more...] about Customer loyalty? It’s complicated
HMV to get new loyalty
pureHMV members given window to redeem
A new loyalty scheme will launch next summer to replace the purehmv programme beloved by customers of the music store before it fell into … [Read more...] about HMV to get new loyalty
