Health & Beautycard membership tops 14 million Superdrug says its Health and Beauty card membership has now reached more than 14 million members, driven by special deals for those using the Superdrug mobile network, plus additional beauty services such as lash bars, nail bars and double loyalty points for mobile network members, hairdressing services. Superdrug health&beautycard members gain double points if they use Superdrug mobile services The use of the … [Read more...] about Strong Superdrug results attributed to loyalty product linking
Reward & Points
Google Pay adds functionality for rewards and loyalty cards
Offer data and transactions can be 'pulled' from Gmail Google Pay has gained more functionality in a new update to enable it to be more pro-active with a customer to improve their use of linked payment cards. The new functionality involves the ability to 'scan' Gmail for information on a user's financial perks, transations and other information. This includes rewards from using loyalty cards or other similar systems. This may mean it could work as a hub for card linked … [Read more...] about Google Pay adds functionality for rewards and loyalty cards
True value of points out in the open
Hilton and Lyft putting a dollar value on points Hilton and Lyft’s new US loyalty partnership is being seen as a very positive one for travellers, but it raises some question marks over the transparency of the value of points. Hilton members get completely free points for riding in Lyfts. Alternatively, it will also soon be possible to book rides with extra loyalty points. From May, the hotel giant and its ridesharing partner are linking loyalty programs to allow … [Read more...] about True value of points out in the open
Ford revamps loyalty programme
US first, but international initiatives in pipeline for app based rewards Ford Motor Co. is rethinking how it rewards loyal customers, in response to input from its retail network. The automaker has unveiled FordPass Rewards, an app-based loyalty programme that awards points for spending money on vehicle maintenance. It benchmarked against leading programmes in travel and hotels to arrive at the proposition. Ford's last programme, Owner Advantage Rewards, was … [Read more...] about Ford revamps loyalty programme
Boulangerie loyalty for a UK audience
Loyalty works well for coffee and fast food establishments because of the frequency of purchase. In France particularly, it is custom to buy bread at least once a day. So it is no surprise that French bakery and patisserie brand Paul is launching its first mobile payment and loyalty app. The surprise is that it is exclusively for UK customers. The app, which will be available from May 20, is powered by Yoyo and will be free to download from the Apple App Store and Google Play. It … [Read more...] about Boulangerie loyalty for a UK audience
Jet Privilege could be saviour of struggling parent
India’s largest loyalty programme proving its worth The importance of a frequent flyer loyalty programme has been highlighted in the case of Jet Airways, which may use its highly successful and profitable Jet Privilege programme to dig it out of trouble. Jet Airways may have shut operations, but the airline is insisting that Jet Privilege remains operational, and that Jet Privilege Miles are still useable currency. In a letter from Jet Privilege Pvt to all JP Miles … [Read more...] about Jet Privilege could be saviour of struggling parent
Transferable points offer has power to disrupt
There has been little fuss around the latest loyalty move from JP Morgan/Chase but if it becomes more widespread, it has the potential to disrupt the marketplace. Chase has launched a transfer bonus for its credit card rewards customers, offering a 30% bonus when they transfer Chase Ultimate Rewards points to the British Airways Executive Club frequent flyer programme. Transferable points is a concept that has been gathering steam over the past year or so and it seems financial … [Read more...] about Transferable points offer has power to disrupt
Google Pay linking to reward imports
Link to Gmail will pull in reward benefits Google Pay is testing linking to Gmail to automatically import loyalty cards, tickets and reward points. According to technologist Jane Manchun Wong the feature first came to light back in February. Wong, says she like to spend her free time reverse engineering popular apps such as Facebook, Instagram, Twitter, Airbnb and Pinterest to discover unreleased features and security vulnerabilities.She searches for new featureshidden in … [Read more...] about Google Pay linking to reward imports
Asda trialling George Rewards
Shopper discounts on clothing Asda supermarket, a long time loyalty refusenik, is trialling George Rewards for its clothing and homeware brand. This will be Asda's only loyalty scheme available to shoppers. Asda supermarket, a long time loyalty refusenik, is trialling George Rewards for its clothing and homeware brand. This will be Asda's only loyalty scheme available to shoppers Even though gripped in its current battle to merge with Sainsbury’s Asda is clearly taking a … [Read more...] about Asda trialling George Rewards
Vodafone adds Drops to Voxi
Programme aimed at the under-30s Vodafone is ramping up its loyalty programme for the under 30s with Voxi Drops and unlimited social media use. Following a fairly low key launch in September 2017 it has a dedicated rewards program available to all customers but clearly felt it needed to do something more. Every month, a new Voxi Drop will "land. In the first month, the Voxi Drop is a Time Out More card worth £29.99. Giving a bit more detail Voxi says that … [Read more...] about Vodafone adds Drops to Voxi
