Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
There is a danger that artificial intelligence and loyalty programmes combined could be used to offer unfair … [Read more...] about ACCC final report published
That loyalty is complex is just one of the findings from a recent survey which suggests that mere points and rewards … [Read more...] about Customer loyalty? It’s complicated
A new loyalty scheme will launch next summer to replace the purehmv programme beloved by customers of the music store before it fell into … [Read more...] about HMV to get new loyalty
Sometimes it takes a stint out of the office to put things in perspective – especially if you have the opportunity to connect to leading brands and awards … [Read more...] about Impressive roster of speakers at 2019 Loyalty Surgery
US retailer Target is rolling out its revamped loyalty program nationwide in time for the American holiday season.
The launch follows an 18-month test by the discounter in six cities that … [Read more...] about Target revamps programme and credit card
Hilton Honors is attributing its strong Honors loyalty results to better engagement with lower tiers.
In its second-quarter earnings call last Wednesday, Hilton CEO Chris Nassetta said … [Read more...] about Better long-tail customer engagement linked to Honors upsurge
In 2020, Air Canada plans to launch its own all-new loyalty programme but ahead of this, it is making changes to its current Aeroplan scheme.
Jeremy Rabe, the group's CEO said last … [Read more...] about Air Canada enhances Aeroplan reward flexibility ahead of big relaunch
Health & Beautycard membership tops 14 million
Superdrug says its Health and Beauty card membership has now reached more than 14 million members, driven by special deals for those … [Read more...] about Strong Superdrug results attributed to loyalty product linking
Offer data and transactions can be 'pulled' from Gmail
Google Pay has gained more functionality in a new update to enable it to be more pro-active with a customer to improve their use of … [Read more...] about Google Pay adds functionality for rewards and loyalty cards
Hilton and Lyft putting a dollar value on points
Hilton and Lyft’s new US loyalty partnership is being seen as a very positive one for travellers, but it raises some question marks over … [Read more...] about True value of points out in the open
