Great data on the best platforms to reach your customers
Social media is an interesting phenomenon. It has enabled ordinary people, … [Read more...] about Social media is for friends, not selling
Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Social media is an interesting phenomenon. It has enabled ordinary people, … [Read more...] about Social media is for friends, not selling

Sainsbury's is having a mixed news week but it is to be applauded for "quietly and … [Read more...] about Sainsbury’s drops off student food parcels

Loyalty Magazine Awards multiple award winner AS Roma is to … [Read more...] about AS Roma to ask other clubs to participate in its Missing Children campaign

The most unexpected things appeal to our customers. Did you know for example, that the most popular YouTube video for India, in September, with over 50 million views, is … [Read more...] about Expect the unexpected

Link to Gmail will pull in reward benefits
Google Pay is testing linking to Gmail to automatically import loyalty … [Read more...] about Google Pay linking to reward imports

Tired of fighting algorithms, tired of social media life
Lush, the homemade cosmetics retailer, is not the first … [Read more...] about Lush has left the channel

#wetherspoons has been discontinuedNo more social media for this pub chain … [Read more...] about #wetherspoons has been discontinued

Marriott turns to Snapchat to drive loyaltyMillennials targeted as chain responds to Airbnb threat … [Read more...] about Marriott turns to Snapchat to drive loyalty

Facebook finds loveLoyalty still matters – even to Millennials … [Read more...] about Facebook finds love
New public report uncovers UK social media useA massive 84% of all UK adults use social media, and two-thirds use social media every day - and despite reports to the contrary, Facebook remains the … [Read more...] about New public report uncovers UK social media use