Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Social media is an interesting phenomenon. It has enabled ordinary people, for the first time in history, to have a say on … [Read more...] about Social media is for friends, not selling
Sainsbury's is having a mixed news week but it is to be applauded for "quietly and without fanfare" dropping off food parcels for … [Read more...] about Sainsbury’s drops off student food parcels
Loyalty Magazine Awards multiple award winner AS Roma is to have talks with other European clubs to ask them to … [Read more...] about AS Roma to ask other clubs to participate in its Missing Children campaign
The most unexpected things appeal to our customers. Did you know for example, that the most popular YouTube video for India, in September, with over 50 million views, is for DSP Mutual Fund, an … [Read more...] about Expect the unexpected
Link to Gmail will pull in reward benefits
Google Pay is testing linking to Gmail to automatically import loyalty cards, tickets and reward points.
According to … [Read more...] about Google Pay linking to reward imports
Tired of fighting algorithms, tired of social media life
Lush, the homemade cosmetics retailer, is not the first brand to close its social media channels. Weatherspoons … [Read more...] about Lush has left the channel
#wetherspoons has been discontinuedNo more social media for this pub chain … [Read more...] about #wetherspoons has been discontinued
Marriott turns to Snapchat to drive loyaltyMillennials targeted as chain responds to Airbnb threat … [Read more...] about Marriott turns to Snapchat to drive loyalty
Facebook finds loveLoyalty still matters – even to Millennials … [Read more...] about Facebook finds love
New public report uncovers UK social media useA massive 84% of all UK adults use social media, and two-thirds use social media every day - and despite reports to the contrary, Facebook remains the … [Read more...] about New public report uncovers UK social media use
