Details of the new loyalty program from Eurostar remain firmly under wraps as the new company – a merger of Eurostar and Thalys into Eurostar Group - finishes its rebranding
It didn’t … [Read more...] about Eurostar to launch a new loyalty scheme
Travel
Inspirational program from an unexpected source
Free/Open
Eco-loyalty at its best from trainline
Every now and again a brand creates an inspirational campaign that makes this job worth doing and raises the bar for … [Read more...] about Inspirational program from an unexpected source
New travel credit card moves the needle for co-brand loyalty
Focus back on traveller craving for status
Star Alliance have gone ahead with its much anticipated launch of a co-branded credit card, which has the eye-opening … [Read more...] about New travel credit card moves the needle for co-brand loyalty
Plenty of criticism of Radisson Rewards ‘devaluation’
No notice 50% cut in points
Business media got there first, but the consumer press is sure to follow when the full enormity of the changes made to the Radisson … [Read more...] about Plenty of criticism of Radisson Rewards ‘devaluation’
IAG responds to unprecedented interest in customer loyalty to widen Avios proposition
Exclusive
C-Suite executives put focus firmly on reward programmes
“For any business, there is always a competitor; and a marketing proposition can always be matched, so … [Read more...] about IAG responds to unprecedented interest in customer loyalty to widen Avios proposition
Mexican airline launches Doters
Interesting tie-ins with land travel companies
Mexican low-cost Airline Viva Aerobus has launched a new loyalty programme called Doters, which has some … [Read more...] about Mexican airline launches Doters
Virgin Red adds first US credit card issuer
Emphasis on transfer of miles from card to reward programme
Virgin Red has partnered with Capital One as its first US financial services company partner. Customers … [Read more...] about Virgin Red adds first US credit card issuer
Qatar drops programme to move to Avios
Avios becoming a "powerhouse of exchange"
Qatar Airways Privilege Club is dropping its own miles programme for … [Read more...] about Qatar drops programme to move to Avios
Etihad to reward green choices
Entries sought for the Best Eco-loyalty initiative - International Loyalty Awards
Etihad Airways claims to be the first airline to reward customers for making … [Read more...] about Etihad to reward green choices
Multiplication the travel order of the day
Air Canada introduces booster concept
It is being described as a ‘booster’ programme but the new multiplier from Air Canada is essentially a … [Read more...] about Multiplication the travel order of the day