AirAsia is celebrating the tenth year of operations for its BIG Loyalty programme in 2020. The airline has launched a mobile game and is aiming to reward members by giving away loyalty points, tied … [Read more...] about AirAsia celebrating ten BIG years
Expansion of co-operation between loyalty programmes
Etihad Guest, the loyalty programme for Etihad Airways, has signed a new partnership with Gulf Air, the national carrier of … [Read more...] about Etihad signs partnership with Gulf Air
AngryPeople platform used to gather dissatisfied customersAngryPeople platform used to gather customers for a class action against Korean Air
Korean Air is facing a growing number … [Read more...] about Class action threatened by angry loyalty members
Miles & More to become the sole loyalty program of Brussels Airlines
Brussels Airlines is consolidating its loyalty offering and will be closing its loyalty programme in a year’s … [Read more...] about Brussels Airlines to drop Loop loyalty in favour of coalition
JetPrivilege, the Loyalty Magazine Awards winning programme that suffered the demise of its airline, is rising like a phoenix from the flames with a new name and a positive … [Read more...] about New name announced for Jet Privilege FF programme
Accor and Alibaba have signed a partnership to develop“digital applications and loyalty programs” by integrating Accor’s products and services within the Alibaba ecosystem. The deal will include … [Read more...] about Accor deal with Alibaba focusses on distribution and loyalty
Alaska Airlines is slashing the frequent flyer miles that its travellers earn when flying on Australian flag carrier Qantas. Starting on January 1, 2020, passengers who fly on Qantas and credit … [Read more...] about Alaska slashes Qantas benefits
American Airlines and its reward programme is in the news at the moment, and not all of it positive.
First the good stuff with much praise going to the joint venture between American and … [Read more...] about American JV with Qantas; management changes – and LATAM disappointment
Vietnam Airlines, a member of the Skytrain alliance, is upscaling its Lotusmiles loyalty programme to offer new ways to redeem across both digital and offline channels.
Vietnam Airlines … [Read more...] about Vietnam Airlines upscales Lotusmiles
Only three weeks to go
Sometimes it takes a stint out of the office to put things in perspective – especially if you have the opportunity to connect to leading brands and awards … [Read more...] about Impressive roster of speakers at 2019 Loyalty Surgery