Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Walgreen Boots Alliance, the massive US/UK pharmacy and beauty company that operates across the world, is merging a number of … [Read more...] about WBA to use understanding of its ‘100 million loyalty customers’ for new beauty merger
If you could start again, … [Read more...] about UK bank customers unhappily loyal
84% of Australians say loyalty programs are important, but only 12% sign up after the purchase
Australian consumers are reluctant to commit to a single brand, and rarely sign up to … [Read more...] about Aussies bored with single brand loyalty
GDPR, the European data protection law, induced fear into marketers and customer … [Read more...] about Corporate resistance to paying GDPR fines leads to staggering reductions
The loyalty business is often described as a niche vertical, that is relatively self-contained. That may be the case in terms of the people who … [Read more...] about A complex and diverse but niche business explained
It will surprise no-one to see a raft of new initiatives as firms adapt to the ongoing changes in customer behaviour. … [Read more...] about Hotel reward program splits the world into two
I was getting close to sending a particular press release back to sender with a reject note when I noticed this little gem of an offer that brought the whole … [Read more...] about Social rewards bring student programme to life
A new study suggests that most shoppers around the world think brands and retailers must do more to reduce waste.
The study … [Read more...] about Growing wish for retailers to cut waste – study
Its no new story that the travel business is … [Read more...] about Marketplace adds value in a world were travel miles are no longer useful
It’s not a good idea to try this too early in the day, because it puts one’s focus onto wine, but a new service from Tesco that suggests wines … [Read more...] about Tesco offers sommelier advice for wine pairing
