Accor and Alibaba have signed a partnership to develop“digital applications and loyalty programs” by integrating Accor’s products and services within the Alibaba ecosystem. The deal will include … [Read more...] about Accor deal with Alibaba focusses on distribution and loyalty
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HMV to get new loyalty
pureHMV members given window to redeem
A new loyalty scheme will launch next summer to replace the purehmv programme beloved by customers of the music store before it fell into … [Read more...] about HMV to get new loyalty
Mobile: Social Unpacking what holds loyalty back from what it could be
Shift to mobile has already happened
The audience at The Loyalty Surgery were riveted to attention by a presentation by Mark Palmer, founder of Maverick Planet discussing how … [Read more...] about Mobile: Social Unpacking what holds loyalty back from what it could be
Dare NOT to offer a traditional loyalty programme!
Challenge comes from new Aimia report
Loyalty has ‘got lost among the heavy discounting and the hundreds of daily promotional offers inundating consumers, says a new report by … [Read more...] about Dare NOT to offer a traditional loyalty programme!
Alaska slashes Qantas benefits
Alaska Airlines is slashing the frequent flyer miles that its travellers earn when flying on Australian flag carrier Qantas. Starting on January 1, 2020, passengers who fly on Qantas and credit … [Read more...] about Alaska slashes Qantas benefits
Chile Transbank to offer loyalty as part of omnichannel move
Chile payments provider Transbank has formed an agreement with AEVI to enable omnichannel experiences for customers including loyalty rewards at retailers and restaurants inside the … [Read more...] about Chile Transbank to offer loyalty as part of omnichannel move
Uber Money to improve driver benefits & reward customer loyalty
Using the super-app model of Alipay to offer multiple services through a mobile, including payment and rewards
Uber has launched Uber Money as a series of mobile applications and … [Read more...] about Uber Money to improve driver benefits & reward customer loyalty
Bringing Planet and People into the marketing Mix
There will be an eco-loyalty category in The Loyalty Magazine Awards 2020 because the demand from customers for solutions to our ecological problems is growing exponentially. So how should loyalty … [Read more...] about Bringing Planet and People into the marketing Mix
UAE to reward good behaviour with points
The United Arab Emirates intends to promote loyalty, respect and patriotism of its citizens by rewarding good behaviour.
The plan, announced by UAE Deputy Prime Minister His … [Read more...] about UAE to reward good behaviour with points
Companies must move away from points and rewards
Harvard Business Review report finds transactional loyalty wanting
The need for companies to re-imagine their loyalty programmes has been confirmed by Harvard Business Review, which … [Read more...] about Companies must move away from points and rewards
