Health & Beautycard membership tops 14 million Superdrug says its Health and Beauty card membership has now reached more than 14 million members, driven by special deals for those using the Superdrug mobile network, plus additional beauty services such as lash bars, nail bars and double loyalty points for mobile network members, hairdressing services. Superdrug health&beautycard members gain double points if they use Superdrug mobile services The use of the … [Read more...] about Strong Superdrug results attributed to loyalty product linking
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Only 22% of companies use real-time metrics
Study calls for better use of APM (application performance measurement A recent survey has revealed that only 22% of companies have access to real-time metrics meaning that potentially, nearly 80% of companies are putting their customer loyalty at risk because they don’t monitor key areas of dissatisfaction or poor customer experience. The Harvard Business Review Analytic Services survey found that large time lags between metrics-based reports "can keep causes … [Read more...] about Only 22% of companies use real-time metrics
BPme launches across retail network
Trend establishing for fuel and shop reward earning BP has announced the launch of a new customer loyalty programme, BPme Rewards, across the BP retail network in the UK which, like Shell, will reward points for spend across both fuel and shop purchases. BPme rewards spend on fuel and shop purchases BPme Rewards offers customers the option to earn and redeem BPme Rewards Points, for the first time, with the choice of using either the BPme app or a physical card, to … [Read more...] about BPme launches across retail network
Luxury report points to importance of millennials
50% of luxury market owned by this group by 2025 It used to be sales that were seasonal, now it is consumer studies, and now is very much the time for them. This one is about the luxury market, which like most things to do with loyalty, is going to be radically transformed by 2025. The reason for the overhaul is that millennials and Generation Z people are different from previous generation. Now that’s a surprise! The study, produced by Boston Consulting Group … [Read more...] about Luxury report points to importance of millennials
Yates new Yoyo chairman
David Yates, former president of New Payment Platforms at Mastercard and now a senior advisor to Mastercard, has taken on the role of chairman of Yoyo, the technology platform that combines payment, loyalty and marketing. David Yates has more than 35 years’ experience building payments businesses around the world. In his capacity as president of New Payment Platforms at Mastercard, he also served as executive chairman of payments firm Vocalink, which was acquired by Mastercard in 2017, having … [Read more...] about Yates new Yoyo chairman
Plaid enters UK selling bank data to fintechs
Financial services have always lagged behind other sectors (particularly retail and airlines) in their ability to access and use customer data. So a recent announcement that US-based fintech Plaid is entering the the UK market to offer to fintechs access to the consumer-account data held by established banks and other big players is likely to raise some eyebrows. Plaid has built up a very comfortable business in the US selling software to customers who tend to be challenger … [Read more...] about Plaid enters UK selling bank data to fintechs
Gift cards retain popularity
New research by the UK Gift Card & Voucher Association (UKGCVA) shows that gift cards are maintaining their popularity - particularly with younger shoppers. The State of the Nation report, sponsored by First Data, found that out of the 2,000 UK consumers surveyed, 84% have purchased a gift card at some point in their lifetime, and of those that have, 87% are purchasing gift cards at least once a year. Reflecting the age-agnostic appeal of gift cards, purchasing penetration was high … [Read more...] about Gift cards retain popularity
Understanding emotions – moment by moment
Every decision we make is driven by emotion, but until now, measuring human emotion in real time has been impossible. However, according to new research from Rotterdam School of Management, Erasmus University (RSM), it is now possible to successfully track, moment to moment how someone really feels. Esther Eijlers, Dr Maarten Boksem and Professor Ale Smidts have developed a new method to measure and track emotions in the brain using electroencephalography (EEG). Esther … [Read more...] about Understanding emotions – moment by moment
Banks turning to fintech for customer solutions
Banks partnering for the experience Strengthening online security revealed to be a priority for almost two-thirds of banks More than three-quarters (84%) of banks are considering new fintech partnerships in 2019 in a bid to improve customer experience and a real-time response. Kyle Ferguson, CEO Fraedom The research, commissioned by fintech provider Fraedom, also found that other factors inspiring banks to partner with fintechs are better cash and card … [Read more...] about Banks turning to fintech for customer solutions
Patent for tracking time
“By monetizing time with blockchain, DDSS creates a new type of value system to recognize true loyalty through immutable measurement.” Dragonchain has received a USPTO patent for a blockchain loyalty system which tracks and monetises time. The product described in the filing corresponds to the application filed in November 2018 entitled ‘Security Systems and Methods based on Cryptographic Utility Token Inventory Tenure‘. In this, Dragonchain proposed a new value system, ‘Dragon … [Read more...] about Patent for tracking time
