The statistics are arriving thick and fast, pointing to a very different customer to the one that existed even ten years ago. Innovation funding specialists MPA Group suggests how businesses should innovate to stay relevant for consumers – and how businesses can claim back R&D investment
Take the example of click and collect. In the UK alone, shoppers failed to pick up a staggering £228m worth of click and collect merchandise.
According to a new study by … [Read more...] about Shoppers are changing – but what should be done about it?