Premium

More news on the new Virgin Points launch

Exclusive

We will have to wait a few more weeks before the full details of the new Virgin Red Points loyalty programme are announced, but Loyalty Magazine bagged the opportunity of an interview with … [Read more...] about More news on the new Virgin Points launch

Virgin finally launches group loyalty, and promises never to expire

Virgin has finally launched the cross brand loyalty programme that was first mooted several years ago. The big news is that it is committing to NEVER expiring the points or giving a use-by … [Read more...] about Virgin finally launches group loyalty, and promises never to expire

Believe it or not, some events are still taking place

Where to go - in person or virtual - if you want a conversation about loyalty

We all enjoyed the virtual Loyalty Magazine Awards last June, even though they were held in our sitting … [Read more...] about Believe it or not, some events are still taking place

Delta opens its books as it separates its loyalty programme

Revealing figures show true value of miles to an airline

The latest airline to use its loyalty programme as a survival tool is Delta Air Lines which has turned its SkyMiles frequent … [Read more...] about Delta opens its books as it separates its loyalty programme

Who showed up and who delivered when needed most?

Coronavirus

Loyalty Leaders list highlights those who were there for us and who delivered on our expectations

‘Some brands delivered in 2020 and some didn’t’ is one of the conclusions of the 2020 … [Read more...] about Who showed up and who delivered when needed most?

C-store study goes global in year of Covid

Research proves value of convenience loyalty

Since the onset of COVID-19, consumers have embraced convenience stores with a rigor unseen in the past. As retail experienced massive … [Read more...] about C-store study goes global in year of Covid

Shame on you IHG!

Comment

Hotel charging a Covid surcharge

Social media is buzzing with ire against IHG for making a US$5 surcharge on customers for extra Covid-19 cleaning. The person charged said it had … [Read more...] about Shame on you IHG!

Saudi Arabian Airlines selects partner for loyalty programme

Saudia, the national flag carrier of the Kingdom of Saudi Arabia, and a member of the SkyTeam alliance, has signed a 10-year contract for the implementation and management of a loyalty … [Read more...] about Saudi Arabian Airlines selects partner for loyalty programme

AI assistant used by Groupon partners to offer rewards programme

Plum and Button relationship already shown to grow customer participation and increase learnings for companies

Button, the mobile commerce technology company, used by a range of … [Read more...] about AI assistant used by Groupon partners to offer rewards programme

Crypto gaming firm launches loyalty to engender a community spirit

Sportsbet.io, the cryptocurrency sportsbook that uses Bitcoin as its currency, has launched a new loyalty programme to “respond to the growing desire for a sense of community in sports … [Read more...] about Crypto gaming firm launches loyalty to engender a community spirit