But unengaged Lone Wolves make up 50% of the population
A significant proportion of customers say they are more likely to recommend a brand once they are a member of its loyalty … [Read more...] about Consumer attitudes to brand loyalty explored
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The COVID reboot: Engaging and supporting customers through the pandemic and beyond
Guest Article
Compassion and a true sense of customer centricity are now needed more than ever before as we hopefully move out of the pandemic, writes Michelle Bisset, VP Small Business, Sage.
Analysing the risks of change
Exclusive
“If a business can manage to come through the pandemic, that is great. But it doesn’t mean change is no longer necessary. However, change in itself is fraught with dangers.” This was the starting … [Read more...] about Analysing the risks of change
Tapping into the mindset and channels of today’s luxury shopper
How does a luxury brand communicate with the online consumer?
The multi-billion-pound luxury fashion industry has worked on a simple sales model for decades – garments are designed in … [Read more...] about Tapping into the mindset and channels of today’s luxury shopper
Transforming to re-imagine
As the Covid pandemic recedes and retail begins its … [Read more...] about Transforming to re-imagine
Loyalty enters the housing market
Housing is one of the very few areas where loyalty hasn’t featured – until now.
Bilt Rewards has launched what it claims is the first-ever rewards programme for the rental … [Read more...] about Loyalty enters the housing market
Samsung using cashback to incentivise its wallet
Importance placed on existing merchant loyalty offerings
Samsung has launched an interesting cash back proposition that gives up to 20% back to customers who use the Samsung + payment … [Read more...] about Samsung using cashback to incentivise its wallet
Consumer trust crucial to convenience purchasing behaviours
Profiles of new McDonalds and Popeyes programs
Many behaviours have changed in the last months, but it is impressive just how many of us have tried totally new methods of ordering and … [Read more...] about Consumer trust crucial to convenience purchasing behaviours
This might be a technology story, but it affects YOU!
Technical debt one of the biggest threats to innovation as we build back
For as long as I have been writing for Loyalty Magazine, people have told me that technology issues are a … [Read more...] about This might be a technology story, but it affects YOU!
Peoples added to Skyscanner roster
Travel marketplace Skyscanner has appointed Clive Peoples, former customer marketing leader at eBay and Expedia, as SVP of Marketing.
Peoples, who will be based out of the … [Read more...] about Peoples added to Skyscanner roster
