Loyalty automation platform Glue has raised US$8 million in series A funding from private investors.
The funding, which was led by Unicorn Technologies, will be used to … [Read more...] about Glue raises US$8m for local loyalty
Premium
Top 6 Loyalty Trends for 2021
Guest Article
The Big Read: Chuck Ehredt, CEO of Currency Alliance highlights the challenges facing the loyalty business in 2021 and examines how businesses should respond to changing customer … [Read more...] about Top 6 Loyalty Trends for 2021
Google Pay relaunches with focus on relationships and rewards
Big day for Fidel API
Financial services companies have always tried to convince us that payments are exciting, but when it is something that Google is doing – and if it includes … [Read more...] about Google Pay relaunches with focus on relationships and rewards
Virgin questions answered
Plus the full list of earn and redeem partners so far
There is always more to ask with any new launch, and this is especially true of the complex and ground breaking programme from … [Read more...] about Virgin questions answered
Crafting brand loyalty for boutique breweries
There are more than 10,000 breweries in Europe alone - second only to China. So how does a small brewery build loyalty to the brand? Article by Javier Lopez, of OKI Europe
Craft beer … [Read more...] about Crafting brand loyalty for boutique breweries
So what if the redemption party pays?
New coalition model set to shakeup loyalty financials
Coalition loyalty programmes have for a long time been hampered by the reluctance of brands to pay for allowing points to be … [Read more...] about So what if the redemption party pays?
Virgin Red launched with society / environment / charity focus
Red thread connecting Virgin family, but plenty of new partners
Virgin Red from the Virgin Group has finally achieved the (almost) impossible and produced a loyalty programme that … [Read more...] about Virgin Red launched with society / environment / charity focus
Samsung latest to add giving to its loyalty offering
For Good Causes chosen for charity partner
A flurry of new launches is hitting the Loyalty Magazine newsdesk with a social/environmental theme.
Samsung is one of these, and … [Read more...] about Samsung latest to add giving to its loyalty offering
A loyalty program “like no other in Europe”
Exclusive
In depth report on Club Rakuten
When Toby Otsuka, CEO of Rakuten Europe said at the launch that Club Rakuten loyalty programme would be “like no other in Europe”, Loyalty … [Read more...] about A loyalty program “like no other in Europe”
Loyalty memberships continue to decline
Exclusive
Programme managers scramble to reverse the trend
Membership of loyalty programmes continues to be in decline across all sectors and all regions of the UK.
This is the jaw … [Read more...] about Loyalty memberships continue to decline
