Never been a more important time to connect to customers
Revenue earner as guests have to buy miles to qualify
Etihad Guest, the loyalty programme of the UAE’s national airline, Etihad Airways, has introduced a new programme feature called … [Read more...] about Etihad offers miles multiplier
Tech company to help with programme enrollments
Finally, there is a trend in travel for firms to make loyalty programmes more accessible and more portable for the … [Read more...] about OTA in loyalty points collaboration
Gamification and encouragement to eat healthily
Following rumours for some months that big 4 UK supermarket Asda is to finally launch a customer loyalty programme, the chain has begun … [Read more...] about Asda trials loyalty app with staff
Report confirms lack of environmental care from fulfilment companies, but loyalty has a role to play
Research is demonstrating the strength of customer concern over their impact on the … [Read more...] about Give customers the choice of sustainable delivery
SIXT has partnered with members-only platform Dezerved to offer customers special access to its luxury consumer brand marketplace.
Through the new partnership, customers of SIXT can … [Read more...] about SIXT to offer exclusive rewards and experiences from Dezerved marketplace
* Decide who your friends are when booking a flight
* Do travel loyalty programmes really benefit customers?
The underlying assumption of airline loyalty programs rarely … [Read more...] about Are airline loyalty programs still worth the hype? You decide
Almost half of shoppers only stay loyal to brands for rewards & discounts
It is an often overlooked fact that it is how you ask the question that determines what you get as an … [Read more...] about Powerful research shows the value of rewards
New research focusses on consumer wishlist
New research into what consumers want most points to the conundrum that while most want a personalised experience, they don’t want to share … [Read more...] about Personalisation is key, but so is trust
A whistle stop tour of the world’s leading payment rewards - and a chat about what is missing
I wanted to change my credit card, because my present service provider was moving from … [Read more...] about Why are credit card loyalty offerings so boring?