Figures prove loyalty is a resilient asset
On Point Loyalty has valued the top 50 airline loyalty program, with 17 new … [Read more...] about Top 100 airline loyalty programs
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Hilton latest hotel chain to raise benefits in escalating loyalty chase
New tier and easier path to elite status
Hilton has embarked on a significant overhaul of its loyalty program with the intention of … [Read more...] about Hilton latest hotel chain to raise benefits in escalating loyalty chase
Airline to offer loyalty perks on debit
Breaking an age old wisdom that debit loyalty rewards are a non-starter
Accepted wisdom in payments has always been that there is not … [Read more...] about Airline to offer loyalty perks on debit
Move to trend loyalty picks up pace
Trend Analysis
Brands must put their communications on speed to respond to viral moments
Trend loyalty is replacing brand loyalty, says a new … [Read more...] about Move to trend loyalty picks up pace
Morrisons Tecsa partnership to use AI for loyalty analytics
Trend Analysis
Intention is to combine all data assets including More Card loyalty data
Tecsa and UK supermarket Morrisons have agreed a strategic … [Read more...] about Morrisons Tecsa partnership to use AI for loyalty analytics
New act will turbo charge loyalty marketing
But only for those with a data-led strategy - claim
The UK Data (Use and Access) Act 2025 (DUAA) gives the green light for businesses … [Read more...] about New act will turbo charge loyalty marketing
New act changes landscape for customer service and loyalty
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,Guest Article
"Legitimate interest" can now be used as a lawful basis for processing personal data
The UK Data Act is sparking a loyalty … [Read more...] about New act changes landscape for customer service and loyalty
One of the largest loyalty devaluations in years – and its coming from Amex
Why has such a huge reworking been necessary?
American Express has announced swingeing changes to its Membership Rewards program to … [Read more...] about One of the largest loyalty devaluations in years – and its coming from Amex
Atmos leaves the choice to members
Trend Analysis
New program to be strong contender in frequent flyer battle for supremacy
There has always been debate as to whether frequent … [Read more...] about Atmos leaves the choice to members
Embargo raises $3.5m to supercharge its loyalty and CRM platform
AI and machine learning based hospitality proposition
UK hospitality tech business Embargo has raised $3.5 million to accelerate its … [Read more...] about Embargo raises $3.5m to supercharge its loyalty and CRM platform