Talking to Generation Z in their language, on their channels, about the things they care about
How do you position a successful brand to appeal to young people? For Vodafone, the answer … [Read more...] about Case Study: What has happened since VOXI won the Loyalty Redefined trophy?
Loyalty disruptor launches with significant early support
“In a crisis, great new ideas are born out of necessity,” is how Gabi Kool, chief commercial officer (CCO) of … [Read more...] about New platform getting the attention it Dezerved
Be prepared for some surprising answers from your customers
Never has this question been more important or relevant. With consumer behaviour changed, possibly for ever, a survey of … [Read more...] about How do you REALLY feel about our loyalty programme?
Bond deal financed with mileage program
American Airlines Group Inc the latest airline to announce a deal to finance a loan with its loyalty programme.
It is is kicking off a … [Read more...] about What would airlines do without their loyalty programmes!
GM hangs onto top spot on the back of its pickups
General Motors has held onto its position for the sixth year as the favourite automotive manufacturer in the US on the back of its … [Read more...] about Alfa Romeo has most improved loyalty
Nine lessons to consider
With more time on their hands and less access to in-store shopping, consumers are turning to direct-to-consumer and subscription services in ever greater … [Read more...] about The subscription model – be in it for the long haul
Wheel and spoke model provides a central operations hub, for multiple individual brands
Salling Group is Denmark’s largest supermarket chain with a market share of 35%. What makes it … [Read more...] about Devising loyalty for a group of strong personalities
Chance to take part in live broadcasts
Sky VIP customers are being offered the opportunity to appear in the audience of livestreamed comedy shows (albeity virtually) using specially … [Read more...] about Comedy audience tickets to be offered to SKY VIP members