Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
The COVID-19 outbreak has thrown the sense of normality which underpins everyday life out the … [Read more...] about How retailers can harness assets to keep relationships alive
Virgin Australia and a number of its subsidiary companies are now in administration, but its Velocity frequent flyer programme which … [Read more...] about Virgin saves Velocity FF programme from administration
Aeroplan, Air Canada’s travel loyalty partner, formerly owned by AIMIA, is offering members the chance to boost their status buy earning “Travel at Home” miles.
During the COVID-19 … [Read more...] about Aeroplan latest to offer ‘at home’ points to members
Petroleum company Valero is donating additional funding to support frontline charities during the current Covid-19 outbreak as part of its … [Read more...] about Petrol company offers charities funding and encourages points donations
The usefulness of points for a rainy day was highlighted in a securities filing last Thursday, stating that Hilton Worldwide Holdings had in April pre-sold US$1 billion worth of points in its … [Read more...] about Hilton sells points to Amex in US$1bn fire sale
Retailers will increasingly need to meet consumer expectations across multiple fronts with ‘trust’ … [Read more...] about Trust, reputation and conversation top customer poll
In the fluid and unpredictable world of the lock-down, is there any concensus among loyalty professions as to what we … [Read more...] about Take the pulse of your loyalty programme, keep talking and don’t panic
New judge this year for The Loyalty Magazine Awards is Andrea Burchett, who was a joint founder of Avios, and who has spent her life working in airline loyalty. Andrea was telling Loyalty Magazine … [Read more...] about Why brands need loyalty nuggets to make sense of data
Uber Eats has extended its free meals for NHS workers - and is doing an excellent job of fairly inexpensive marketing in the process. Now MasterCard … [Read more...] about Uber extends its meals for health workers offer
Any politician will tell you that consumer sentiment is a fickle beast that can turn on the spin of a coin. It seems customer loyalty … [Read more...] about How Covid-19 is changing our brand opinions
