“By monetizing time with blockchain, DDSS creates a new type of value system to recognize true loyalty through immutable measurement.” Dragonchain has received a USPTO patent for a blockchain loyalty system which tracks and monetises time. The product described in the filing corresponds to the application filed in November 2018 entitled ‘Security Systems and Methods based on Cryptographic Utility Token Inventory Tenure‘. In this, Dragonchain proposed a new value system, ‘Dragon … [Read more...] about Patent for tracking time
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Access to personal information still causing problems
One year on from GDPR It’s the anniversary of the GDPR European data rules this week and as expected it is the right to access personal information – and have it deleted if they wish – that is causing the most problems. A year after the GDPR came into effect, a new study suggests many UK businesses are struggling to process requests from customers. Of 37 businesses evaluated, primarily large financial services organizations, utilities and telcos, around a third (12) were … [Read more...] about Access to personal information still causing problems
Travel brands rank worst of all for customer loyalty
As we all gear up towards our annual break, ask yourself how loyal you have been to your travel brands. Airlines, hotels, tour operators and destinations all come off badly in a recent survey. But are holidays a time to be loyal? Isn’t this a time for new experiences? Global travel brands may have spent billions over recent years putting customer love into the DNA of their advertising strategies, but for the majority of today’s holidaymakers and travellers, brand loyalty is firmly a thing … [Read more...] about Travel brands rank worst of all for customer loyalty
Shame on you Boots
What happened to the Plastics Pact? The news that Boots has digitised its Advantage loyalty card programme was completely overshadowed today by the unexplainable news that it was replacing paper subscription bags with plastic. "Livid" and "baffled" customers have been complaining to the company and at least one was so incensed she took her bag back to the store with "shame on you!" and "paper, not plastic!" written in capitals in black marker pen. Boots joined the UK … [Read more...] about Shame on you Boots
Google Pay adds functionality for rewards and loyalty cards
Offer data and transactions can be 'pulled' from Gmail Google Pay has gained more functionality in a new update to enable it to be more pro-active with a customer to improve their use of linked payment cards. The new functionality involves the ability to 'scan' Gmail for information on a user's financial perks, transations and other information. This includes rewards from using loyalty cards or other similar systems. This may mean it could work as a hub for card linked … [Read more...] about Google Pay adds functionality for rewards and loyalty cards
True value of points out in the open
Hilton and Lyft putting a dollar value on points Hilton and Lyft’s new US loyalty partnership is being seen as a very positive one for travellers, but it raises some question marks over the transparency of the value of points. Hilton members get completely free points for riding in Lyfts. Alternatively, it will also soon be possible to book rides with extra loyalty points. From May, the hotel giant and its ridesharing partner are linking loyalty programs to allow … [Read more...] about True value of points out in the open
All quiet on the Infor front
Quiet period after launch of loyalty for retailers It is taking a while for announcements to emerge of retailers beginning to use the Infor loyalty suite launched in January after its latest U$1.5bn funding. This could be because it also revealed plans for an IPO, which would impose media silence or have something to do with its latest investment of US$1.5bn (yes billion) from Koch Equity Development and Golden Gate Capital. Infor is a business cloud software … [Read more...] about All quiet on the Infor front
Have more sex, urges Jack Ma, to employees working 9 hour days
Monitoring possible effects of Alibaba's global ambition Jack Ma, founder and chairman of online marketplace Alibaba, has been even more controversial than usual recently. At a group wedding celebration of 102 employee couples attended by 10,000 workers, he sparked criticism for advising his newlywed employees to have sex six times in six days. Jack Ma, CEO of Alibaba and probably the world's riches man This is a play on his controversial company motto and work … [Read more...] about Have more sex, urges Jack Ma, to employees working 9 hour days
Ford revamps loyalty programme
US first, but international initiatives in pipeline for app based rewards Ford Motor Co. is rethinking how it rewards loyal customers, in response to input from its retail network. The automaker has unveiled FordPass Rewards, an app-based loyalty programme that awards points for spending money on vehicle maintenance. It benchmarked against leading programmes in travel and hotels to arrive at the proposition. Ford's last programme, Owner Advantage Rewards, was … [Read more...] about Ford revamps loyalty programme
Loyalty worth more if experience factored in
9th Bond Brand Loyalty Report Loyalty continues to deliver positive outcomes for brands, and the impact on advocacy, retention, and spend remains as strong as ever. But brand must consider customer experience as a major component of the loyalty offering. This is an important conclusion in the 9th annual Bond Brand Loyalty Report. Bond surveys customer opinion and provides an assessment of more than 900 loyalty programmes in 20+ markets by questioning more than 55,000 … [Read more...] about Loyalty worth more if experience factored in
