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Personalisation is key, but so is trust

New research focusses on consumer wishlist

New research into what consumers want most points to the conundrum that while most want a personalised experience, they don’t want to share … [Read more...] about Personalisation is key, but so is trust

Why are credit card loyalty offerings so boring?

Exclusive

A whistle stop tour of the world’s leading payment rewards - and a chat about what is missing

I wanted to change my credit card, because my present service provider was moving from … [Read more...] about Why are credit card loyalty offerings so boring?

We need to talk: Conversational AI moves to next level

Latest reports, investments, acquisitions and predictions

It is unlikely you have got this far through the pandemic without being told by an automated system that a company is “experiencing … [Read more...] about We need to talk: Conversational AI moves to next level

Points transfer system celebrates 50 partners and a fourth birthday

TransferConnect, which claims to be the world’s largest points exchange network says it has achieved 50 currency partners.

TransferConnect , from Ascenda, is celebrating its 4th … [Read more...] about Points transfer system celebrates 50 partners and a fourth birthday

Consumer attitudes to brand loyalty explored

But unengaged Lone Wolves make up 50% of the population

A significant proportion of customers say they are more likely to recommend a brand once they are a member of its loyalty … [Read more...] about Consumer attitudes to brand loyalty explored

The COVID reboot: Engaging and supporting customers through the pandemic and beyond

Guest Article

Compassion and a true sense of customer centricity are now needed more than ever before as we hopefully move out of the pandemic, writes Michelle Bisset, VP Small Business, Sage.