Premium

Easter about giving as more retailers increase offers

Nectar partners to give away millions Nectar’s Bank Holiday campaign gets into gear tomorrow with partners preparing to give away millions of Nectar points from 12th April – 6th May Partners including Sainsbury’s (owners of Nectar), Argos (also owned by Sainsbury’s) , eBay, AO, Laura Ashley, Dulux Decorator Centre and Furniture Village are among those that have agreed to the promotion Sainsbury’s will be giving shoppers the chance to earn 5 … [Read more...] about Easter about giving as more retailers increase offers

Asda trialling George Rewards

Shopper discounts on clothing Asda supermarket, a long time loyalty refusenik, is trialling George Rewards for its clothing and homeware brand. This will be Asda's only loyalty scheme available to shoppers. Asda supermarket, a long time loyalty refusenik, is trialling George Rewards for its clothing and homeware brand. This will be Asda's only loyalty scheme available to shoppers Even though gripped in its current battle to merge with Sainsbury’s Asda is clearly taking a … [Read more...] about Asda trialling George Rewards

Millennials seeing loyalty differently

CEO of Accor explains reasons for loyalty relaunch Millennials are less interested in loyalty programmes’ points and price reductions when compared to older generations, according to Sébastien Bazin, the CEO of French international hotel group Accor. He told media that the younger generation are driven by social responsibilities and sustainable development instead. "Loyalty programmes have never been stronger if there is a true offer." Sebastién Bazin, CEO, … [Read more...] about Millennials seeing loyalty differently

When loyalty becomes costly

Insurance, broadband and utilities struggle with concept

Being a loyal customer is not always good policy, and this is especially the case in the insurance, utilities and telecom sectors. Competition & Markets Authority (CMA) and the Financial Conduct Authority (FCA) in their report published at the end of last year found that, instead of being rewarded for fidelity, consumers regularly encounter a so-called ‘loyalty penalty’ for sticking with their insurance, … [Read more...]

Blockchain association INATBA launches with 105 members

105 organisations from across different industries, and representing the full distributed ledger technology (DLT) ecosystem became founding members of the International Association of Trusted Blockchain Applications (INATBA). Launched at the European Commission headquarters, INATBA will promote the use of blockchain technology by developing a predictable, transparent, and trust-based global framework. “Since we view Blockchain as an important enabler of the Circular Economy … [Read more...] about Blockchain association INATBA launches with 105 members

McDonalds acquires to achieve personalised offers

Price paid thought to be US$300m

McDonald’s largest acquisition in 20 years signals a move from the fast food giant to do more to tailor its product to specific customer preferences. There has been no confirmation of the price paid for Dynamic Yield, a start up based in Tel Aviv, but it is thought to be in the region of US$300m.Dynamic Yield works with brands across e-commerce, travel, finance and media to create the type of online … [Read more...]

Customer insight prompted brand rewards rethink

More emphasis on x-channel connection

Famous Footwear in Canada has launched a new loyalty programme that the brand says builds on its “more than 20-year history of rewarding customer loyalty”. Famously YOU Rewards, a new and improved loyalty program that builds on its more than 20-year history of rewarding customer loyalty and delivering valuable savings when shopping for shoes. According to Molly Adams, president of Famous Footwear, the new program … [Read more...]

Comment: Taking position for the new payments tomorrow

Comment

Reasons behind Apple’s “vintage” credit card

The new payments landscape is upon us and rather than being a volcanic eruption of change, it is the relentless erosion of how things were yesterday, to be replaced by a new normal. This new normal has arrived insidiously, because it is just part of the monumental change taking place throughout all aspects of our lives. Consumers have been dictating the pace of this change, so the usually recalcitrant and wooden major financial … [Read more...]

Daily cash from Apple

Getting ready for the ultimate badge of coolness

Who would have thought that Apple would start offering cash rewards, but that is exactly what it is doing with its new retro credit card. Because it is Apple, this is a titanium card with no colour, just an engraved Apple and Mastercard logo, and not a number in sight. These small details are available to the customer through the ApplePay app, for those shopping online. The Apple credit card is to fill … [Read more...]

Customer expectations up 250%

Brand Keys 2019 identifies “unprecedented spike”

The Brand Keys annual loyalty survey has become so predictable in terms of which names will feature, that this year, it is producing a list of what it calls “perennial stars”. However far more important than the rankings, is the finding that customer expectations are up 250+% on last year. That is a frightening statistic. It means that brands are much more likely to disappoint. “Trust has become the … [Read more...]