Customers to be rewarded for all spend, not just gambling
MGM Resorts International has revamped its pan-global loyalty … [Read more...] about MGM revamps loyalty programme
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Connecting the US$60B+ market for online gaming & sports betting with an estimated US$100B in unused loyalty points
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Planned acquisition puts a spotlight on a loyalty grey area
Loyalty has always had an uneasy relationship with gambling. Offering points for gamifications is considered fine, but … [Read more...] about Connecting the US$60B+ market for online gaming & sports betting with an estimated US$100B in unused loyalty points
Brands realise customer loyalty value of reusing products
Timberland latest brand to recycle
Marks&Spencer began the trend several years ago, then IKEA said it would take back old furniture for sprucing up, now Timberland is joining the … [Read more...] about Brands realise customer loyalty value of reusing products
Dutch Bros latest to prove the coffee/loyalty mix
There is definitely something compelling about the marriage of coffee and loyalty. US based Dutch Bros Coffee has exceeded all expectations – including those of its CFO Charles Jemley – by gaining … [Read more...] about Dutch Bros latest to prove the coffee/loyalty mix
Wunderman Thompson predicts what will define 2022
Environment a hugely important customer focus
Playfulness, creativity and contact vital after a boring pandemic
Private Domains and … [Read more...] about Wunderman Thompson predicts what will define 2022
Etihad to reward green choices
Entries sought for the Best Eco-loyalty initiative - International Loyalty Awards
Etihad Airways claims to be the first airline to reward customers for making “green” … [Read more...] about Etihad to reward green choices
Calls for Bain and Co to lose UK contracts after SA corruption findings
Reichheld publishes new book
It is unlikely you will have managed to sit through a loyalty focussed conference anywhere in the world in the last 30 years without someone mentioning Bain … [Read more...] about Calls for Bain and Co to lose UK contracts after SA corruption findings
Lloyds to take stake in Bink
Lloyds Banking Group is said to be following Barclays and taking a stake in fintech loyalty platform Bink.
Bink, which launched in 2015 and was the headline sponsor for several years of … [Read more...] about Lloyds to take stake in Bink
Re-imagining a hotel loyalty programme
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Focus moves to leisure
Pre-covid, hotel and travel loyalty programmes had the business sewn up. It was easy to be confident of the customer base – mostly business, with some high level … [Read more...] about Re-imagining a hotel loyalty programme
Customers blue over Barclays reward changes
Barclays is being slated by media and customers alike for its sudden decision to slash the rewards offered by its monthly Blue Rewards membership scheme. In large numbers of cases, the earn a year … [Read more...] about Customers blue over Barclays reward changes