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Faster Together: keeping up with subscription consumers

Guest Article

Continuing our series examining how the Covid pandemic has affected the customer loyalty business Charlotte Adelgaard, Vice President CX WE, Oracle examines what businesses must do to anticipate … [Read more...] about Faster Together: keeping up with subscription consumers

Case Study: What has happened since VOXI won the Loyalty Redefined trophy?

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Talking to Generation Z in their language, on their channels, about the things they care about

How do you position a successful brand to appeal to young people? For Vodafone, the answer … [Read more...] about Case Study: What has happened since VOXI won the Loyalty Redefined trophy?

New platform getting the attention it Dezerved

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Loyalty disruptor launches with significant early support

“In a crisis, great new ideas are born out of necessity,” is how Gabi Kool, chief commercial officer (CCO) of … [Read more...] about New platform getting the attention it Dezerved

How do you REALLY feel about our loyalty programme?

Be prepared for some surprising answers from your customers

Never has this question been more important or relevant. With consumer behaviour changed, possibly for ever, a survey of … [Read more...] about How do you REALLY feel about our loyalty programme?

What would airlines do without their loyalty programmes!

Bond deal financed with mileage program

American Airlines Group Inc the latest airline to announce a deal to finance a loan with its loyalty programme.

It is is kicking off a … [Read more...] about What would airlines do without their loyalty programmes!

Alfa Romeo has most improved loyalty

GM hangs onto top spot on the back of its pickups

General Motors has held onto its position for the sixth year as the favourite automotive manufacturer in the US on the back of its … [Read more...] about Alfa Romeo has most improved loyalty

The subscription model – be in it for the long haul

Nine lessons to consider

With more time on their hands and less access to in-store shopping, consumers are turning to direct-to-consumer and subscription services in ever greater … [Read more...] about The subscription model – be in it for the long haul

Devising loyalty for a group of strong personalities

Wheel and spoke model provides a central operations hub, for multiple individual brands

Salling Group is Denmark’s largest supermarket chain with a market share of 35%. What makes it … [Read more...] about Devising loyalty for a group of strong personalities

Comedy audience tickets to be offered to SKY VIP members

Chance to take part in live broadcasts

Sky VIP customers are being offered the opportunity to appear in the audience of livestreamed comedy shows (albeity virtually) using specially … [Read more...] about Comedy audience tickets to be offered to SKY VIP members