Latest loyalty news from McDonalds, BurgerKing - and FatBurgers (yes really)
Burger King is testing a loyalty program in five US markets as part of a broader push into expanding the … [Read more...] about Fast food chains test loyalty to burgers
Premium
Tim Hortons returns to trad loyalty as existing programme too costly
CEO says they can’t afford it
Tim Hortons is revamping its loyalty program in an effort to push more members to register but loyalty analysts are seeing the move as a retrograde step … [Read more...] about Tim Hortons returns to trad loyalty as existing programme too costly
Customers have changed – and you need to get emotional about it
Exclusive
Report from the prestigious Cheetah Digital Loyalty Retail Round Table
The Problem: Consumers have changed their behaviour, their preferences and the way they live life. Most of … [Read more...] about Customers have changed – and you need to get emotional about it
Has loyalty stayed healthy and safe during the pandemic?
Report from the Indian sub-continent, from Loyalty Magazine Awards judge and international loyalty commentator Brian Almeida
When the going gets tough, the tough get going. As clichéd … [Read more...] about Has loyalty stayed healthy and safe during the pandemic?
Avios and Nectar points become interchangeable
Exclusive
Value of exchange leaves loyalty experts incredulous
National media and most commentators can be forgiven for missing the biggest part of the Nectar/Avios story, because it takes a … [Read more...] about Avios and Nectar points become interchangeable
Three ways customer data can drive recovery in the pandemic
Guest Article
Consumer preferences now look entirely different to prior the pandemic; from working, to socialising and shopping. So how should companies proceed? Article by James Alty, Founder & Managing … [Read more...] about Three ways customer data can drive recovery in the pandemic
Mastercard increases card fees five-fold post Brexit
Huge implications for x-border online payments including for travel
Mastercard will increase fees more than fivefold when a British shopper uses a debit or credit card to buy from an … [Read more...] about Mastercard increases card fees five-fold post Brexit
Making your members sustainable: Go Green Early
Predictions
We have a pandemic; the High Street is on the floor; consumers are struggling to pay bills - and now you suggest we should Go Green. Is this really necessary? Actually YES!
We have said … [Read more...] about Making your members sustainable: Go Green Early
Shell launches winners only gamification in UK
Recap of why Shell won a Loyalty Magazine Award last year
It is difficult not to love the Shell loyalty programme which has managed to do the – almost – impossible and combine … [Read more...] about Shell launches winners only gamification in UK
This call may be recorded for quality purposes
Book Review
Article by Martin Lindstrom, author of The Ministry of Common Sense: How to eliminate bureaucratic red tape, bad excuses, and corporate BS
I admit it, I was careless. Punching in the … [Read more...] about This call may be recorded for quality purposes
