Chairman of the International Loyalty Awards judges panel David Parker considers how a recent FCA decision could favourable impact loyalty programmes - complicated though this may … [Read more...] about FCA decision could boost loyalty programmes
Coffee and fast food chain Pret a Manger is merging the two business concepts of loyalty and subscription with a scheme that will only reward its … [Read more...] about Loyalty and subscriptions come together over a coffee
International Loyalty Awards judge and Virgin Red director speaks to Loyalty Magazine about achievements so far and the future challenge
Cast your mind’s eye around the world and find … [Read more...] about Virgin Red launches in the US
McKinsey advices retailers to take “short term fixes with long term planning”
How do you maintain customer loyalty when supply chains are failing and supplies dwindling?
Sad news that Loyalty Prime, the Germany based loyalty service provider has filed for insolvency and ceased trading.
The Munich-based enterprise loyalty program software-as-a-service … [Read more...] about Loyalty company files for insolvency
Value, a cash reward and a gentle tilting of customer behaviour
Asda is one of very few major food retailer in Europe to ignore the attractions of a loyalty programme until now, so the … [Read more...] about All eyes on loyalty denier Asda as it moves into trial mode
How should travel companies adjust their loyalty strategies?
The travel rebound is upon us. Certainly, the Delta variant of the coronavirus might have something to say … [Read more...] about Responding to the travel rebound
Brands act as surrogate for solace
There has been so much change in the last two years, it was unexpected - and heartening - that the (US centric) 2021 annual Loyalty Leaders List, … [Read more...] about Customers stay with the brands they know in desire for ‘normalcy’
Air Canada introduces booster concept
It is being described as a ‘booster’ programme but the new multiplier from Air Canada is essentially a new take on the coalition … [Read more...] about Multiplication the travel order of the day