Traditional model remains dominant despite customer disenfranchisement
A flurry of activity is happening in the travel industry as the sleeping giant awakes from its covid induced … [Read more...] about Airline loyalty in the firing line
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A flurry of activity is happening in the travel industry as the sleeping giant awakes from its covid induced … [Read more...] about Airline loyalty in the firing line
Mexican low-cost Airline Viva Aerobus has launched a new loyalty programme called Doters, which has some interesting points earning … [Read more...] about Mexican airline launches Doters
The cost of living crisis is impacting both businesses and consumers but interesting data … [Read more...] about Surprising behaviour triggered by cost of living crisis
The launch by giant conglomerate Tata of its Neu super app has created much discussion as to what approach will be best to … [Read more...] about Tata Neu launch creates ‘super’ discussion
“I want to be alone” has been a plea for decades rom celebrities sick of being in the public eye. Now apparently, it is also on the wishlist of ordinary … [Read more...] about Just leave me alone to reboot
General Mills, the global FMCG (CPG) conglomerate that sells a vast range of breakfast … [Read more...] about General Mills launches first consumer loyalty program
It is hard NOT to focus on the problems that people are facing across the world from rising … [Read more...] about Starbucks promises to improve customer and employee experiences
Klarna, the Swedish fintech company that has recently focussed … [Read more...] about Klarna fundraising knocks 85% off value
Researchers in China claimed they have developed "mind-reading" AI, multiple … [Read more...] about Researchers in China say their ‘mind-reading’ AI can measure loyalty to the Communist Party
More than four in five marketers (82.8%) reporting that … [Read more...] about Great resignation causes problem for marketers – apart from those with loyalty programmes