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How much is your favourite FS loyalty programme worth?

What makes a successful financial loyalty programme? This is an interesting question that is rarely answered … [Read more...] about How much is your favourite FS loyalty programme worth?

Qatar Airways Privilege Club is dropping its own miles programme for Avios – which is a sizeable … [Read more...] about Qatar drops programme to move to Avios

As the loyalty business comes to terms with a new consumer profile post pandemic, new research from the US has found … [Read more...] about Know me, understand me, be honest, but don’t expect me to love you

More than 20 top payment card issuers in China are to be equipped with an alternative to the classic cashback scheme to drive cross-border spend, that allows customers to choose their … [Read more...] about Customers given reward choice with new China payments loyalty

Car rental company Sixt has signed a partnership with French giant hospitality group … [Read more...] about Accor signs loyalty partnership with Sixt

MGM Resorts International has revamped its pan-global loyalty … [Read more...] about MGM revamps loyalty programme

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Marks&Spencer began the trend several years ago, then IKEA said it would take back old furniture for sprucing up, now Timberland is joining the … [Read more...] about Brands realise customer loyalty value of reusing products

There is definitely something compelling about the marriage of coffee and loyalty. US based Dutch Bros Coffee has exceeded all expectations – including those of its CFO Charles Jemley – by gaining … [Read more...] about Dutch Bros latest to prove the coffee/loyalty mix