Loyalty works well for coffee and fast food establishments because of the frequency of purchase. In France particularly, it is custom to buy bread at least once a day. So it is no surprise that French bakery and patisserie brand Paul is launching its first mobile payment and loyalty app. The surprise is that it is exclusively for UK customers. The app, which will be available from May 20, is powered by Yoyo and will be free to download from the Apple App Store and Google Play. It … [Read more...] about Boulangerie loyalty for a UK audience
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New players entering India loyalty business
Review of newcomers and existing programmes A list of the top loyalty programmes in India has until now been surprisingly international. Apart from JetPrivilege and Air India, those making the lists of top programmes (including those compiled by the Economic Times and Quora started life in other markets. However, this looks all set to change with a raft of home grown, new players entering the loyalty market. BackgroundIndia has been struggling with its … [Read more...] about New players entering India loyalty business
Jet Privilege could be saviour of struggling parent
India’s largest loyalty programme proving its worth The importance of a frequent flyer loyalty programme has been highlighted in the case of Jet Airways, which may use its highly successful and profitable Jet Privilege programme to dig it out of trouble. Jet Airways may have shut operations, but the airline is insisting that Jet Privilege remains operational, and that Jet Privilege Miles are still useable currency. In a letter from Jet Privilege Pvt to all JP Miles … [Read more...] about Jet Privilege could be saviour of struggling parent
Transferable points offer has power to disrupt
There has been little fuss around the latest loyalty move from JP Morgan/Chase but if it becomes more widespread, it has the potential to disrupt the marketplace. Chase has launched a transfer bonus for its credit card rewards customers, offering a 30% bonus when they transfer Chase Ultimate Rewards points to the British Airways Executive Club frequent flyer programme. Transferable points is a concept that has been gathering steam over the past year or so and it seems financial … [Read more...] about Transferable points offer has power to disrupt
Affinion divests loyalty firm five years after cyberattack
An Irish loyalty has been sold on by its US parent, five years after a devastating cyberattack. Loyaltybuild never recovered from the cyberattack, which put the company out of action for seven months. In 2016, it announced 37 redundancies at its Irish HQ in Ennis, Co Clare base and lost a significant customer at the end of 2016. LoyaltyBuild rebranded but its past stayed with it The firm no longer has a presence in Ennis and new accounts filed by Loyaltybuild Ltd confirm that the … [Read more...] about Affinion divests loyalty firm five years after cyberattack
Yandex offers 10% cash back by cross selling services
Two Russian banks first partners Yandex, which describes itself as a technology company that builds intelligent products and services powered by machine learning, has partnered with two of Russia’s leading banks on a payment card with a powerful reward offering. Alfa-Bank and Tinkoff Bank will be the first to partner with Yandex, and Yandex Taxi will be the first service to be offered with a 10% cash back reward. There are 15 Yandex services, and these will be offered at … [Read more...] about Yandex offers 10% cash back by cross selling services
Google Pay linking to reward imports
Link to Gmail will pull in reward benefits Google Pay is testing linking to Gmail to automatically import loyalty cards, tickets and reward points. According to technologist Jane Manchun Wong the feature first came to light back in February. Wong, says she like to spend her free time reverse engineering popular apps such as Facebook, Instagram, Twitter, Airbnb and Pinterest to discover unreleased features and security vulnerabilities.She searches for new featureshidden in … [Read more...] about Google Pay linking to reward imports
Unisys launches personalised rewards platform
Taking advantage of open banking rules Software company Unisys, which works with 450 of the world’s banks, has chosen two relatively minor UK building societies to launch a new version of its banking platform, using new Open Banking rules offering personalised offers and insight. Open banking rules make it a requirement for financial institutions to share data with other organisations and for banking customers to easily access third party applications and services. Using … [Read more...] about Unisys launches personalised rewards platform
UK first market for blockchain loyalty
Money transfer company trialling blockchain platforms Payment institution MoneyTO Ltd, specialising in migrant remittance services, is launching a blockchain-based loyalty programme. The first loyalty tokens are planned to be available for distribution to the customers in December 2019. The programme is aimed at rewarding customers with the loyalty token. Security is being touted as a prime reason for the blockchain, with the claim that once credited on the … [Read more...] about UK first market for blockchain loyalty
Digital failings impact customer retention
Digital service expectations from customers are very high Financial services firms without a user-friendly digital banking experience are at risk of losing customers. According to findings from a survey of 1,000 UK bank and building society customers conducted on behalf of Fiserv, a provider of financial services technology solutions, customers expectations of digital services from their financial services providers are very high. In fact 82% of respondents said they … [Read more...] about Digital failings impact customer retention
