Premium

Uber Money to improve driver benefits & reward customer loyalty

Using the super-app model of Alipay to offer multiple services through a mobile, including payment and rewards

Uber has launched Uber Money as a series of mobile applications and … [Read more...] about Uber Money to improve driver benefits & reward customer loyalty

Bringing Planet and People into the marketing Mix

There will be an eco-loyalty category in The Loyalty Magazine Awards 2020 because the demand from customers for solutions to our ecological problems is growing exponentially. So how should loyalty … [Read more...] about Bringing Planet and People into the marketing Mix

UAE to reward good behaviour with points

The United Arab Emirates intends to promote loyalty, respect and patriotism of its citizens by rewarding good behaviour.

The plan, announced by UAE Deputy Prime Minister His … [Read more...] about UAE to reward good behaviour with points

Companies must move away from points and rewards

Harvard Business Review report finds transactional loyalty wanting

The need for companies to re-imagine their loyalty programmes has been confirmed by Harvard Business Review, which … [Read more...] about Companies must move away from points and rewards

Emotions take centre stage at the Loyalty Surgery

Report by Annich McIntosh

There was no question about the main trend of the Loyalty Surgery this year. After a period when change was viewed with nervousness, the loyalty business – … [Read more...] about Emotions take centre stage at the Loyalty Surgery

American JV with Qantas; management changes – and LATAM disappointment

American Airlines and its reward programme is in the news at the moment, and not all of it positive.

First the good stuff with much praise going to the joint venture between American and … [Read more...] about American JV with Qantas; management changes – and LATAM disappointment

Vietnam Airlines upscales Lotusmiles

Vietnam Airlines, a member of the Skytrain alliance, is upscaling its Lotusmiles loyalty programme to offer new ways to redeem across both digital and offline channels.

Vietnam Airlines … [Read more...] about Vietnam Airlines upscales Lotusmiles

Ministry launches mobile loyalty programme

The Ministry of Economic Affairs in Taiwan has launched a loyalty programme to drive mobile payments and stimulate domestic commerce.

Costing a significant NT$440 million … [Read more...] about Ministry launches mobile loyalty programme

Social conversations and market research combined offer massive learning potential

The ultimate question - the answer to life, universe and everything is 42, writes Douglas Adams in the Hitchhiker’s Guide to the Galaxy. The little knowledge we gain about our customers … [Read more...] about Social conversations and market research combined offer massive learning potential

Customers demand personal but brands lack empathy, says KPMG report

Top ranking brands in each country scored 12% higher on average, compared to other brands in their respective markets, so consumer expectations will continue to rise

Brands in all … [Read more...] about Customers demand personal but brands lack empathy, says KPMG report