New coalition model set to shakeup loyalty financials
Coalition loyalty programmes have for a long time been hampered by the reluctance of brands to pay for allowing points to be … [Read more...] about So what if the redemption party pays?
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Virgin Red launched with society / environment / charity focus
Red thread connecting Virgin family, but plenty of new partners
Virgin Red from the Virgin Group has finally achieved the (almost) impossible and produced a loyalty programme that … [Read more...] about Virgin Red launched with society / environment / charity focus
Samsung latest to add giving to its loyalty offering
For Good Causes chosen for charity partner
A flurry of new launches is hitting the Loyalty Magazine newsdesk with a social/environmental theme.
Samsung is one of these, and … [Read more...] about Samsung latest to add giving to its loyalty offering
A loyalty program “like no other in Europe”
Exclusive
In depth report on Club Rakuten
When Toby Otsuka, CEO of Rakuten Europe said at the launch that Club Rakuten loyalty programme would be “like no other in Europe”, Loyalty … [Read more...] about A loyalty program “like no other in Europe”
Loyalty memberships continue to decline
Exclusive
Programme managers scramble to reverse the trend
Membership of loyalty programmes continues to be in decline across all sectors and all regions of the UK.
This is the jaw … [Read more...] about Loyalty memberships continue to decline
Town and city loyalty programme expands across the UK
Supporting local businesses in a tangible way
Mi Rewards, the town and city loyalty programme is expanding across the UK with launches in Guildford, Fleet, Stoke-on-Trent, Barnsley and … [Read more...] about Town and city loyalty programme expands across the UK
When good service and product is not enough
Book Review
Satisfying the hopes, dreams and ambitions of the consumer
Covid-19 has added impetus to the discussion over what to do when normal best practice just isn’t cutting it. And let’s face … [Read more...] about When good service and product is not enough
Loylogic and Miles & More launch Multiply Miles subscription model
Customiseable programme with appeal to less frequent travellers
Miles and More is relaunching its loyalty programme to include a subscription based mileage multiplier.
Working … [Read more...] about Loylogic and Miles & More launch Multiply Miles subscription model
Shoprite launches new programme
Instant cash savings, free airtime and discounts of up to 40% in no frills initiative
The Shoprite Group has launched its new Xtra Savings rewards programme for its stores in South … [Read more...] about Shoprite launches new programme
Very Group research shows changed behaviour
Interesting behavioural research is showing that during lockdown, UK consumers were more likely to shop earlier in the day and browse for items later in the week. As the likelihood of another … [Read more...] about Very Group research shows changed behaviour
