Traditional model remains dominant despite customer disenfranchisement
A flurry of activity is happening in the travel industry as the sleeping giant awakes from its covid induced … [Read more...] about Airline loyalty in the firing line
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Mexican airline launches Doters
Interesting tie-ins with land travel companies
Mexican low-cost Airline Viva Aerobus has launched a new loyalty programme called Doters, which has some interesting points earning … [Read more...] about Mexican airline launches Doters
Surprising behaviour triggered by cost of living crisis
Shopping behaviours influenced by a variety of factors - but loyalty helps
The cost of living crisis is impacting both businesses and consumers but interesting data … [Read more...] about Surprising behaviour triggered by cost of living crisis
Tata Neu launch creates ‘super’ discussion
Trend Analysis
Super App vs Super Currency? Which will conquer India market?
The launch by giant conglomerate Tata of its Neu super app has created much discussion as to what approach will be best to … [Read more...] about Tata Neu launch creates ‘super’ discussion
Just leave me alone to reboot
Wi-fi and party-time? Forget it
“I want to be alone” has been a plea for decades rom celebrities sick of being in the public eye. Now apparently, it is also on the wishlist of ordinary … [Read more...] about Just leave me alone to reboot
General Mills launches first consumer loyalty program
Intentions include coss-selling, brand awareness, linking to CSR program and first party data
General Mills, the global FMCG (CPG) conglomerate that sells a vast range of breakfast … [Read more...] about General Mills launches first consumer loyalty program
Starbucks promises to improve customer and employee experiences
Change of focus to show more sympathy for economic. Socio-political and health pressures
It is hard NOT to focus on the problems that people are facing across the world from rising … [Read more...] about Starbucks promises to improve customer and employee experiences
Klarna fundraising knocks 85% off value
Change of focus to 'responsible lending', its reward strategy and its open banking platform fail to calm spooked investors
Klarna, the Swedish fintech company that has recently focussed … [Read more...] about Klarna fundraising knocks 85% off value
Researchers in China say their ‘mind-reading’ AI can measure loyalty to the Communist Party
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How careful should marketers be about keeping customer confidence when this type of story appears?
Researchers in China claimed they have developed "mind-reading" AI, multiple … [Read more...] about Researchers in China say their ‘mind-reading’ AI can measure loyalty to the Communist Party
Great resignation causes problem for marketers – apart from those with loyalty programmes
Loyalty programmes have major role to play in cleaning databases and reconnecting with customers post-pandemic
More than four in five marketers (82.8%) reporting that … [Read more...] about Great resignation causes problem for marketers – apart from those with loyalty programmes