It is the stuff of dreams, and a great way to make your customers love you. Two years ago, US credit card business Chase made the decision to exit the Canadian market. To complete this, it has … [Read more...] about Dear cardholder, we forgive you
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88VIP members spend double, and adopt early
A trend is developing among retailers for members to be offered permanently lower “loyalty pricing” as a special reward. Alibaba 88VIP loyalty programme has experienced quite staggering success by … [Read more...] about 88VIP members spend double, and adopt early
US government approves airline loyalty JV
The US government has approved the joint venture between Virgin Flying club, Air France and KLM giving members the ability to earn and spend between the three partners, and widening the appeal of … [Read more...] about US government approves airline loyalty JV
No surprises in US centric travel rewards listings
This is a US survey, so it is bound to be home focussed, but reading the US News & World Report ‘Best Travel Rewards Programs’ rankings, one is struck by how predictable it is.
Top hotel … [Read more...] about No surprises in US centric travel rewards listingsBetter long-tail customer engagement linked to Honors upsurge
Hilton Honors is attributing its strong Honors loyalty results to better engagement with lower tiers.
In its second-quarter earnings call last Wednesday, Hilton CEO Chris Nassetta said … [Read more...] about Better long-tail customer engagement linked to Honors upsurge
Minor Hotels to ‘transition’ loyalty programme
Maximising connections with strategic investment
Minor Hotels, the fast growing hotel group that has been on an acquisition trail, is reworking its loyalty programme.
Following … [Read more...] about Minor Hotels to ‘transition’ loyalty programme
Vans loyalty programme to launch in UK
There is something emotionally satisfying about buying a new pair of one’s favourite trainers. But with fashion continually changing the goal posts, how do you keep your customers walking … [Read more...] about Vans loyalty programme to launch in UK
Aimia files suit against hedge fund to prevent takeover
Aimia says it is defending itself and its shareholders by taking action against Mittleman Brothers, which it says is trying to seize control of the company and its assets.
In a … [Read more...] about Aimia files suit against hedge fund to prevent takeover
Air Canada enhances Aeroplan reward flexibility ahead of big relaunch
In 2020, Air Canada plans to launch its own all-new loyalty programme but ahead of this, it is making changes to its current Aeroplan scheme.
Jeremy Rabe, the group's CEO said last … [Read more...] about Air Canada enhances Aeroplan reward flexibility ahead of big relaunch
Hotels and airlines join up to trade traveller benefits
A raft of Airline alliances with hotels are bring about some well needed consolidation in the travel business.
Most travellers – unless they are very frequent and determined, end up with … [Read more...] about Hotels and airlines join up to trade traveller benefits
