* Customers won’t come back after bad experience* Rapid normalisation of returns Retailers who don’t offer an easy returns process are losing sales and customer loyalty, with 84% of shoppers saying they won’t come back to a brand if they have a poor returns experience. The research conducted by Klarna across 2,000 UK consumers in 2019 – and compared with the same data points from 2017 research – … [Read more...] about Make the returning easy
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Chipotle launches rewards with Venmo
Integrated digital approach cuts order time by two thirds Chipotle, the US fast casual dining chain is rolling out a new loyalty programme working with mobile wallet Venmo to publicise its proposition. Highlighting its ability to cater for those on special diets – everyone joining the programme gets free fries and guacamole with their first order after signing up. Chipotle first began testing the program in Columbus, Kansas City and Phoenix last autumn and … [Read more...] about Chipotle launches rewards with Venmo
Vodafone adds Drops to Voxi
Programme aimed at the under-30s Vodafone is ramping up its loyalty programme for the under 30s with Voxi Drops and unlimited social media use. Following a fairly low key launch in September 2017 it has a dedicated rewards program available to all customers but clearly felt it needed to do something more. Every month, a new Voxi Drop will "land. In the first month, the Voxi Drop is a Time Out More card worth £29.99. Giving a bit more detail Voxi says that … [Read more...] about Vodafone adds Drops to Voxi
Ryanair following subscription mode
New loyalty initiative has 10,000 member goal Ryanair is following easyJet in offering paid for benefits for frequent flyers. Launching later this year is a programme that gives subscribers a host of benefits usually provided on a paid for basis for a fixed yearly price. In this way, Ryanair may encourage traveller loyalty amongst those who don’t have a better option. Currently, passengers on Europe’s largest carrier have to pay for extras such as priority … [Read more...] about Ryanair following subscription mode
Air Canada, American Express partner on loyalty programme
10 year agreement begins life after Aeroplan Air Canada has signed a 10-year agreement with American Express which includes a new loyalty programme run on co-branded payment cards. The agreement will support participation in the American Express Membership Rewards programme. The programme will launch next year. Focus of the companies will on collaborating in premium customer experience, digital integration, member analytics, and … [Read more...] about Air Canada, American Express partner on loyalty programme
Nol Plus loyalty offers payment using points
Transport one of the redemption options Dubai’s Roads and Transport Authority (RTA) has launched a new “Nol Plus” loyalty programme, so card users can earn points which can be used as payment. Points can be used for public transport fares, including the metro and taxis, paid parking zones, entering public parks and purchases from retail outlets that accept Nol cards. The cards can also be used in a range of restaurants and coffee shops, petrol stations, … [Read more...] about Nol Plus loyalty offers payment using points
Paytm First wants to be mother of subscriptions
Several programmes bundled into one Paytm is launching a subscription loyalty initiative in India that covers several companies including Zomato, Eros Now, Sony Liv, Viu Premium, and Uber. Paid subscriptions have been very popular with customer facing companies in India but the arrival of the Paytm programme dwarfs them all. Called Paytm First the firm is offering the programme to everyone, not just Paytm customers and is bundling paid memberships offered … [Read more...] about Paytm First wants to be mother of subscriptions
Digital and rewards driving growth in KFC China
Guest Article
Self-disruption to achieve youth acceptance
Article by Paula Thomas. KFC in China is the largest restaurant chain in the largest country in the world. The brand now boasts in excess of 120 million members and it has a staggeringly successful customer recognition and rewards app. But it took a transformation and self-disruption to achieve this success. KFC China is a company that has completely re-invented itself in recent … [Read more...] about Digital and rewards driving growth in KFC ChinaLatest card-linked loyalty start-up gains funding
Second seed round over-subscribed The concept of allowing consumers to consolidate multiple loyalty and points programmes into one mechanism is moving from a conceptually good idea to a fast moving express train. Latest announcement is the over-subscribed second round seed funding for rewards startup OpenSparkz which currently works in the Asia-Pacific region.Founded two years ago by (pictured) chief executive Terry McMullen (third from left) and co-founders … [Read more...] about Latest card-linked loyalty start-up gains funding
Payment brands rush to be heard
Mastercard goes sonic - Anna miaows If you are one of those who feel it is a massive intrusion into your personal privacy and space when someone’s mobile phone makes a noise, then you may have to rethink your shopping plans. A number of payments companies have been responding to the rise in popularity of voice to come up with sounds as part of their brand image and the biggest of these is Mastercard. https://www.youtube.com/watch?v=izeEqjeYGgQ The … [Read more...] about Payment brands rush to be heard
