Premium

The need for customer loyalty has never been greater

Guest Article

So what could airlines do better?

When I started writing this article, the full brunt of covid-19 had yet to impact the global travel market, writes Alan Josephs of Switchfly. … [Read more...] about The need for customer loyalty has never been greater

Loyalty points awarded for staying at home

Coronavirus

Airline offers "fly at home" points to loyalty programme members for staying on the ground

Russia-based carrier S7 Airlines, a brand of Siberia Airlines, is offering loyalty programme … [Read more...] about Loyalty points awarded for staying at home

Hyatt latest chain to give loyalty customers the year off

After some delay, airlines and hotels are now falling over themselves to reassure members of their loyalty programmes that there will be no loss of benefits – at least for a while.

Testing passengers for infection

Contactless technology finds role for passenger testing

Etihad has been at the forefront of initiatives to deal with coronavirus and is currently testing equipment for check-in that … [Read more...] about Testing passengers for infection

Frequent flyers encouraged to donate miles

Etihad Airways wants its frequent flyers to contribute their points to helping the coronavirus efforts in refugee settings. It says it has collaborated with the United Nations Refugee Agency and … [Read more...] about Frequent flyers encouraged to donate miles

Card technology has answers to virus challenge

Coronavirus

Volunteer shopping cards; rise in contactless use and limits; identity cards for health workers

The need for proof of identity has led to a surge of initiatives to enable health and … [Read more...] about Card technology has answers to virus challenge

Airlines struggle with problem of grounded frequent flyers

Airlines and hotels search for solutions to extend elite status

Many airlines and hotels are reassuring customers that they will not lose their coveted perks as a result of coronavirus … [Read more...] about Airlines struggle with problem of grounded frequent flyers

Not just any food box – an M&S food box

Over 70s identified by Sparks loyalty card; also round-up of frequent traveller initiatives

Powerful example of how a loyalty programme can be used for good – with a strong marketing … [Read more...]

Unexpected consequences of a customer lockdown

Positive actions that will enhance customer perceptions of a brand

With one third of the world’s population now in enforced isolation some unexpected results of our changed habits are … [Read more...] about Unexpected consequences of a customer lockdown

Did Queen Victoria have a Co-op “divi” number?

Guest Article

Looking back to see forward - article by Ian Ramsden

Well, why not?

She was a canny girl when it came to cash, so my summation is that if she didn’t then one of her household … [Read more...] about Did Queen Victoria have a Co-op “divi” number?