CEO named for Loyalty Partner/Payback spin-off
Andreas Kindt is to be CEO of Loyalty Partner Solutions, the IT and process management company spun off this month by the parent company, German coalition loyalty company Loyalty Partner.
Loyalty Partner, which operates the Payback loyalty scheme has long had ambitions to expand outside of the German market, by providing services to those wanting to run similar schemes on their home territory.
Loyalty Partner solutions will develops and implements IT solutions that allow professional operation of customer loyalty programmes. These solutions focus on the retail and transport/aviation industries. The centrepiece of the portfolio is the Loyalty Management Suite (LMS), a software platform for the setup and operation of customer loyalty programmes. The company’s customers include the Payback bonus programme and Deutsche Bahn AG with its BahnCard, bahn.bonus and bahn.comfort programmes.
The new company’s services are aimed the retail and transport/aviation sectors.
The company currently employs a workforce of around 200. The managing director of the company is Andreas Berninger.
Andreas Kindt will join Andreas Berninger on the management team of Loyalty Partner Solutions. Kindt will also become CIO of the Loyalty Partner.
We are delighted to welcome Andreas Kindt with all his skills and experience as an IT manager, said Alexander Rittweger, Management Spokesman for Loyalty Partner. His expertise makes him the ideal person to successfully establish our new subsidiary Loyalty Partner Solutions on the market and be a real driving force behind its international growth, he added.
Kindt comes to Loyalty Partner Solutions from Deutsche Telekom AG where he worked for a total of 18 years, most recently as member of the Management Board responsible for IT and CIO of T-Home. In this role, the 44-year-old’s responsibilities included restructuring and remodelling T-Homes IT operations and introducing numerous new products. Kindt was also previously a member of the Management Board of T-Online International AG and Managing Director of T-Nova GmbH, a subsidiary of T-Systems.
Payback bonus programme becomes a GmbH
Earlier in August Loyalty Partner reorganized as a management holding company with three legally independent subsidiaries . The reason given was that after ten successful years on the market, Payback needed to restructure.
Loyalty Partner GmbH has been renamed Payback GmbH with immediate effect. The management team will comprise former T-Online and T-Com chairman Burkhard Grassmann as management spokesman and the long-standing Payback managers Dr. Andreas Betzer and Bernhard Brugger.
“We are delighted that the Payback business will continue to operate under its original brand name. This is particularly important in terms of public communication and corporate image and helps maintain transparency,“ says company and Payback founder Alexander Rittweger.
“Payback is the clear market leader and operates the biggest marketing platform in Germany. We aim to improve the benefits for our members further still by establishing long-term partnerships with existing partner companies, expanding our partner portfolio, extending our offering in the area of financial services, developing our online business and implementing our internationalization strategy in the medium to long term,“ added Burkhard Grassmann.
emnos GmbH, which provides consulting and services for data analysis and customer insights, was made legally independent in 2003 and is not affected by the changes. In future, all subsidiaries will be controlled centrally through the management holding company, the new Loyalty Partner GmbH.
As a result of the reorganisation, Alexander Rittweger heads up the management team of the management holding company in the position of CEO. The restructuring process became necessary as a result of the strong company growth in the last few years. It enables each of the divisions to focus more closely and more efficiently on their own area of responsibility and allows them to take on even more individual entrepreneurial responsibility, explains Rittweger.