Cinema pass aims at B2B incentive market
UK-based Cineworld is rolliing out an ‘unlimited’ pass to the B2B market for visits to its cinemas.
Filmology, a dedicated movie marketing and promotions company, will assist in the marketing the Cineworld Unlimited Card to brand owners and agencies for consumer and trade promotions and for staff incentives and rewards.
The pass entitles recipients to unlimited access across 73 Cineworld sites for 12 months. In addition, the card also offers cardholders preferential invitations and discounted tickets for Cineworld exclusive advance screenings, recommended screenings, festivals and events. They will also be able to take advantage of special offers when purchasing cinema food and drink and have access to exclusive competitions.
David Pearson, director of Filmology said: ”With the Unlimited Card, moviegoers will enjoy the benefit of substantial savings every time they go to the cinema and the card quickly pays for itself. This is a great way to get more people enjoying film and with the many blockbuster releases due throughout 2008, including The Dark Knight, Indiana Jones and the Kingdom of the Crystal Skull and the latest instalment of the Harry Potter series, Harry Potter and the Half-Blood Prince, there will certainly be a great deal to look forward to with the Unlimited Card.”
He added that promotions involving film remain one of the most popular on the market due to the widespread appeal of the cinema.