Closed loop loyalty from Givex
Givex, a provider of closed loop loyalty an gift card technologies, has launched its SKU (Stock Keeping Unit) loyalty programme.
The programme is an enhancement to Givex’s current Points-to-Dollar programme where loyalty cardholders earn points with every purchase. Points can be redeemed for rewards or automatically converted into money back on the card.
The programme enables merchants to reward customers for purchasing specific products or services. Merchants who subscribe to the service can tie point rewards or discounts to the purchase of specific SKUs.
The system can be further customised with promotional rules, such as providing bonus points if the SKU was purchased on a particular day of the week.
Merchants just have to specify the SKUs to be included in the programme and the corresponding rewards. They will be able to manage these settings using an online interface.
Whenever a loyalty cardholder makes a purchase, the Givex database automatically checks for relevant SKUs and applies their associated rewards, allowing merchants to focus on the customer experience.
The programme is currently available on POS systems that are certified with Givex SKU Loyalty.