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Co-branded reward card return to market

Consumers actively seeking out loyalty programs to offset rising prices

More than 25% of Americans are considering joining a loyalty reward programme to help offset pressure from rising prices. One in ten are considering a store card. This is according to the new TSC/Citi Fall Pulse research.

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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)

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