Compass extends tiered customer programme
Compass Group, one of the world’s biggest foodservice management companies, has introduced a new tiered consumer affinity programme in the US which aligns rewards to differing levels of loyalty.
Customers who heavily use its services will receive discounts on goods and services from local and national merchants.
Compass Group is a food-service management company with 388,000 employees worldwide.
The Zipthru Rewards programme, based on loyalty technology from transaction processor First Data, is an automated, points-based loyalty scheme. It recognizes customers at Compass’ cafés and dining centers by their level of loyalty. The most loyal customers receive additional rewards, including access to special discounts on goods and services from both local and national merchants.
Since implementing the programme, Compass Group says it has seen an increase in customer frequency, participation and satisfaction.
“Our enhanced Zipthru Rewards program is one more way we can provide the best possible dining experience for our customers,” said Lisa McEuen, senior VP, strategic marketing and business excellence, at Compass Group North America. “In today’s business environment, you have to offer your customers more than ‘just lunch.’ Our tiered loyalty program is the extra step we’re taking to show our most dedicated customers that we value them and appreciate their business.”
Compass Group plans to extend the tiered Zipthru Rewards program to additional dining centers later this year.