Many behaviours have changed in the last months, but it is impressive just how many of us have tried totally new methods of ordering and delivery. Most interesting, from a loyalty perspective, is that customer behaviour in all new areas was influenced by how brands responded to new customers either . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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