Credit card gives rewards in gold
Accumulated gold value can be viewed on statements
Garanti Bank of Turkey has launched a credit card that allows consumers to redeem their bonus points in gold.
Golden Bonus is an addition to Garanti’s existing Bonus Card that allows consumers to exchange accumulated points for goods and services at selected Garanti partners.
The new card allows consumers to be rewarded with gold for every purchase made in the country or overseas. The accumulated gold value can be viewed on customers’ credit card statements and online and can be redeemed in all Atasay jewelry stores or the company’s distributors in Turkey.
Alternatively, customers can add the gold value to their existing Bonus Card points to accumulate loyalty points and savings.
Garanti says that Bonus Card is already one of the most widely used credit cards in Turkey with ten million cards in circulation today.
Turkey is also Europe’s largest gold market, but it is estimated that the country holds at least 5,000 tons of inactive gold stock worth US$200bn, which amounts to 32% of Turkey’s Gross National Product.
Garanti claims that the Golden Bonus card will help stimulate the national economy by prompting the reintroduction of some of the inactive gold back into the market.
New Golden Bonus customers will also receive a complimentary golden bullion of 0.5 grams.