Customer wins one million loyalty points
A man who dressed a 1980s water cooler in a stonewashed denim jacket and blond wig – and composed an original song about the cooler that he named Corey – has won one million loyalty points from hotel chain Best Western.
Los Angeles resident Joel Moss Levinson won the grand prize in Best Western International’s Points for Free Video Contest.
The contest commemorated the 20th anniversary of the hotel chain’s Best Western Rewards programme, Gold Crown Club International.
The contest asked entrants to decorate their break room water cooler in the spirit of the 1980s and film a video explaining why it should win them a vacation.
For his efforts, Levinson won 1 million Best Western Rewards points. His prize can be redeemed for the equivalent of up to 100 hotel room nights at Best Western’s 4,000 properties worldwide, Best Western’s Travel Card, airline miles, retail gift cards or merchandise.
Levinson said he will redeem his points for Best Western hotel rooms, and his next trip is to Estonia.
“It’s exciting to know that I can just go to Best Western’s website, look up the city I’m headed to, and know I’m going to get a place that’s great — and use points to pay for it! These hotel points will help me see the world, make more videos and enter more contests,” said Levinson.
Jennifer Delano, a teacher from Coon Rapids, Minn., received the runner-up prize. Her video explained that her school’s break room had been turned into a classroom, so she decorated the room’s overhead projector instead. Her punk rock creation danced around the classroom and wished for a vacation.
The videos were judged on creativity, humor and consumer vote, and can be viewed at http://www.bestwestern.com/celebrate20
Since its inception in 1988, Gold Crown Club International has offered members the chance to earn and spend points at more than 4,000 hotels worldwide. It was the first loyalty programme with customised offerings for NASCAR, AAA / CAA members and Harley-Davidson riders and enthusiasts. The programme has more than 8.5 million members.