There has been so much change in the last two years, it was unexpected - and heartening - that the (US centric) 2021 annual Loyalty Leaders List, conducted by Brand Keys, would conclude that consumers during this time would choose to recognize brands with established loyalty credentials, rather than acknowledge new brands . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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