Czech mobile programmes combine?
T-Mobile in the Czech Republic has launched the new T-Mobile Bonus loyalty programme.
The programme unifies T-Mobile’s previous Twist Bonus and T-Mobile Bonus schemes, and can now be used by all customers.
”Loyalty programmes significantly influence the way in which most people perceive a company’s overall approach to its customers,” says Petr Dvorak, VP category and product management at T-Mobile. “The most important aspects include transparency and the opportunity to easily receive benefits.” He added that the new programme would offer uniform, simple conditions to all customers.
“The longer they are with us, the easier it is for them to obtain some of the benefits.”
Reward options include: Option one: collecting Bonus points issued based on spend; customers receive one Bonus point for each CZK 23.80 spent (plus a full 100 points upon registration in the programme).
Bonus points can be used to purchase phones, accessories, packages of free units, and other goods or services. Option two: using the currently provided Special Service. Until Feb. 29, 2008, the Special Service is “Morning Warm-up,” offering on-net SMS from 6 am to noon for as little as CZK 0.50 each minute.
The next Special Service will be calls to T-Mobile numbers from 9 pm to 9 am for just CZK 1 per minute. To be eligible for T-Mobile Bonus benefits, customers must spend a certain amount or top up their Twist cards with a particular amount of credit during the monitored period. This amount depends on the “age” of the respective SIM card or, more precisely, phone number—the time since the activation in the case of tariff plans, and the time since making the first call in the case of Twist.
The monitored period is the standard billing period for contract users, and 30 days for Twist customers. If at the end of the monitored period the amount topped up reaches the minimum amount required, the number of Bonus points corresponding to the topped-up amount will be added to the Twist credit or, if applicable, the Special Service will be provided in the following 30-day period.
Twist customers can use Bonus points only if they provide their contact details via My T-Mobile so that they can be sent the catalog of benefits and the goods ordered.