Designer label launches gift card
Closed loop card replaces voucher scheme
Designer lifestyle label Ted Baker has launched a reloadable closed loop gift card.
Supplied by PrePay Solutions, the new gift card programme will replace the retailer’s existing paper based voucher system.
The card is currently available to all UK customers and will eventually be introduced to all countries where the company has a presence.
The card is available in two designs, and can be purchased and redeemed at all Ted Baker UK stores and via www.tedbaker.com. Customers can also register and monitor their card’s balance online to check their buying history, balance and to reload funds.
“Gift cards are making more of an impact on the consumer space as the idea of giving family, friends, colleagues and employees a gift where they have choice becomes more and more attractive,” said Gilles Coccoli, Managing Director at PrePay Solutions.
He added that the scheme will enable faster, more efficient processes and improved reporting.