Loyalty Magazine talks to Andras Szocs, head of Customer Program and Centre of Excellence for Salling Group about this huge achievement, and how learnings from other markets have been adapted to suit Salling Group’s requirements for a single view of the customer but autonomy for each brand . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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