Disney starts alliance with payment network
Six-year partnership supplies promotional offers to cardholders
MasterCard has started a six-year strategic corporate alliance with The Walt Disney Company and its European company Euro Disney Associés.
The alliance covers Europe, the Middle East, Africa, Russia & CIS and makes MasterCard the official partner in the payment services category of The Walt Disney Company EMEA & Russia and of Euro Disney Associés.
MasterCard says the deal will provide it with opportunities to create and deliver unique promotional opportunities for its cardholders across Disney’s activities including motion pictures and the more than 100 Disney Stores across the region and in Disneyland Paris.
This is the first pan-European family entertainment sponsorship platform for MasterCard,which already sponsors sports such as football and golf.
The partnership will be linked to MasterCard’s “priceless” marketing strategy.
“As generations of consumers can testify, the very enchantment of Disney is priceless,” commented Javier Perez, president of MasterCard Europe. “To come together with such a valued partner for the benefit of our cardholders is true marketing magic.”
The agreement covers business-to-consumer and business-to-business initiatives. MasterCard says consumer benefits will include special advantages and discounts for all its cardholders. The partnership will also develop:
• New “Priceless” MasterCard cardholder experiences, including Disney Store shopping events and offers as well as Disneyland Paris events and hospitality benefits
• Opportunities for innovative payment solutions to support consumers at both Disneyland Paris and for in-store purchases in Disney stores
• Opportunities for MasterCard to secure further marketing and promotional opportunities across Disney’s branded businesses, providing unique business building opportunities for MasterCard customers
• The chance for Disney to develop promotional programs to reach MasterCard’s customer-base across the region and to leverage MasterCard’s payment services technology expertise
• Permanent MasterCard signage at Disneyland Paris and Disney Stores in the region, underlining the importance of the partnership with MasterCard.