Dunnhumby buys shopper tracking company
Dunnhumby, the market research company that created Tesco Clubcard, has bought a US-based shopper behaviour tracking firm.
Tesco-owned Dunnhumby acquired KSS Retail, which tracks the effects of price changes in stores and online and uses the data to predict and analyse shopper behaviour. It then creates optimised price models based on consumer demand that helps inform retailer’s pricing and promotional decisions.
Dunnhumby has handled the Clubcard Loyalty scheme since it was introduced, providing analysis of shopper activity from over 200 million households worldwide.