Dutch supermarket chain starts SIM scheme
Customers get free mobile credits at POS
Loyalty technology provider Teleena has launched a new loyalty product providing free mobile services to regular customers of the Dutch supermarket chain DekaMarkt.
Shoppers can qualify for free mobile credit on their DekaMobiel SIM card at the in-store check-outs.
Customers can also share the credit they collect in a family account, or transfer credit to the account of other DekaMobiel users.
Customers are able to manage their individual accounts and settings online, and additional prepaid credit can be either purchased online or instore at very competitive rates.
Teleena says that – though many European supermarkets resell SIM cards under their own brands – the enhanced level of back-office integration, flexibility and customer intimacy of DekaMobiel is unprecedented and provides a range of new opportunities.
In a later phase, loyalty services may be enhanced with dedicated applications, payment services, in-store services, location-based services and picocell access.
Teleena calls itself a Mobile Virtual Network Enabler (MVNE) and a specialist in providing products for Mobile Virtual Network Operators. It does not provide retail services, but works on a wholesale basis with its partners. Its facilities consist of a full mobile intelligent network combined with the radio network of operators.
DekaMarkt was the first supermarket chain in the Netherlands, staring in 1949. It currently operates almost 100 stores and is part of Detailresult Groep which has 450 stores throughout The Netherlands.