easycash to process new PayBack Maestro card
Ingenico-owned easycash Loyalty Solutions is to carry out the issuing processing of the new Maestro Card from German multipartner loyalty scheme Payback.
easycash will monitor the entire issuing process, from the assessment and approval of the card application to the issuing of the card to Payback customers, through to cash management. The new card replaces the Payback Plus card, and is an open loop product that provides users with a payment function that can be used internationally, and also enables them to collect bonus points from non-Payback partners. WestLB Bank is the card issuer and has been working in cooperation with easycash since 2005.
easycash says it has been gradually replacing the former Payback Plus cards with the new Maestro version since September 2009. The new card lets holders collect points and withdraw cash from cash machines at around 11 million Maestro acceptance points worldwide and online.
It uses both a chip and a magnetic stripe and also contains a PayPass antenna for contactless payment.
easycash uses its OPAL platform to process the accumulated data. The web-based and language-neutral software enables the company, based in Hamburg, Germany, to individually create, control and carry out application processing, production and issuing of the new card. easycash is also responsible for customer service and offers a service center for customer inquiries that can be accessed using all major communication channels.
The free Maestro card is offered by Payback and by the following partners: the opticians Apollo Optik, Aral petrol stations, the home furnishings retailer Dänisches Bettenlager, the beauty and health retailer dm-drogerie markt, the car hire company Europcar, the department store Galeria Kaufhof, the pharmacy LINDA, the supermarket real,- and the tableware manufacturer and retailer WMF.