Eco-rewards scheme goes online
Retailers sign up for “sustainable rewards” programme
Customers at over 900 UK online retailers can now earn reward points with this week’s launch of the new Green Rwards credit card which can then be redeemed for environmentally friendly products and services.
Green Rewards is a web-based shopping portal. It operates a similar way to Aie Miles but offers “sustainable rewards” rather than politically incorrect, pollution causing flights.
Around 500 eco-friendly products are available and the links to participating retailer’s websites. Austin Reed, Tesco, Marks & Spencer, Boots, the Body Shop and B&Q are amongst the retailers who have signed up to the programme, offering holders of the credit cards the chance to earn points when they shop on their websites.
Under the scheme, customers visiting the retailers’ websites from the Green rewards site will earn points on the green loyalty card. Those points can then be redeemed against a range of “eco-products and services” including green gadgets such as solar powered iPod chargers, environmentally friendly clothing and carbon offset credits.
The number of points members can earn varies from partner to partner.
Green Rewards managing director Stephen Carson said that the programme looks to encourage shoppers to have more environmentally friendly lifestyles, by only redeeming points for green products.
The company says it is holding discussions with a number of major retailers, banks and energy companies to develop more sophisticated offers for customers and staff that would enable them to earn extra points when they buy green products.
Such offers might include earning points for shopping in physical stores, in addition to direct marketing campaigns to cardholders with special offers on specific products.
Green Rewards says further announcements of extended partnerships with retailers should be forthcoming in the next few months.